10-0734 Administrative Design Review.pdf�p EDy.
°�o CITY OF EDMONDS
121 5th Avenue North • Edmonds, WA 98020
Phone: 425.771.0220 • Fax: 425.771.0221 • Web: www.ci.edmonds.wa.us
Ips g90 DEVELOPMENT SERVICES DEPARTMENT: PLANNING DIVISION
ADMINISTRATIVE DESIGN REVIEW
- STAFF DECISION -
BLD20100734 Project Proposal
Richard Luchini with Arrow Sign Company has submitted an application on behalf of Union Bank for
various signs to be located at 123 3rd Avenue South to reflect the change in name of the bank from
Frontier Bank to Union Bank. The proposal includes two wall -mounted signs (Signs A and B), a
freestanding monument sign (Sign C), three parking lot signs (Signs E1, E2, and E3), various window
signs (Signs F, G, and I), and an interior sign above the front counter (Sign H). The signs to be reviewed
as part of the administrative design review conducted for the subject proposal include Signs A, B, C, F, G,
and I. The proposed parking lot signs (Signs E1, E2, and E3) and the proposed interior sign (Sign H) do
not meet the definition of "sign" pursuant to ECDC 20.60.005 because they are incidental and not visible
from a public place; therefore, they are not being reviewed by the Planning Division as part of the subject
sign permit application.
Property Owner Applicant
Union Bank Richard Luchini
400 California Street Arrow Sign Co.
San Francisco, CA 94101 1051 46t" Ave.
Oakland, CA 94601
Design Review Process
Design review for signs is considered a Type I decision subject to the requirements of ECDC 20.01.003
and ECDC 20.60 (Sign Code).
Analysis:
1. Location. The subject site is located at 123 3rd Ave. S, within the Downtown Business (BD2) zone.
The site is designated as Downtown Mixed Commercial in the Edmonds Comprehensive Plan and is
also located within the Downtown/Waterfront Activity Center. The proposal is subject to the general
criteria found in the sign code (ECDC 20.60) and the design guidelines within the Comprehensive
Plan.
2. Sign type. The proposed wall -mounted and window signs are permitted sign types in the Downtown
area, and the proposed monument sign is a conditionally permitted sign type if consistent with the
standards of ECDC 20.60.020(M). It was found that all applicable standards of ECDC 20.60.020(M)
related to the proposed monument sign have been met, as the sign is not over six feet in height. The
site is permitted to have a total of three signs, excluding window signs. The two proposed wall -
mounted signs and one proposed monument sign will account for a total of three signs, which is
consistent with the maximum number of signs permitted for the site.
3. Size. Pursuant to ECDC 20.60.030(A), the maximum allowed sign area for the wall -mounted signs is
one square foot per lineal foot of attached wall. Sign A is proposed to be 13.6 square feet, and the
attached wall is indicated on the plans as being 68 feet in length. Sign B is proposed to be 13.6
square feet, and the attached wall is indicated on the plans as being 75'-51/2" in length. Thus, both
proposed wall -mounted signs will comply with the maximum allowed area for each sign. Pursuant to
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File No. BLD20100734
Union Bank - Sign Permit Application
123 3`d Ave. S
ECDC 20.60.045(8), the maximum allowed area of freestanding signs in the BD2 zone for a single
tenant is 32 square feet. The plans indicate that the sign face of Sign C is slightly less than 7' by 4'-
7" (the frame of approximately 1" in width should not be included in the area calculations). Thus, the
proposed area of Sign C is just under 32 square feet, which complies with the maximum allowed area
for this sign. The maximum allowed total sign area for sites within the BD2 zone is one square foot
per lineal foot of wall containing the main public entrance. The plans from the original building
permit for the existing building (BLD19840627) indicate that the southern fagade is 75'-51/2" in
length, which yields a maximum total allowed sign area of 75.45 square feet. The length of this
fagade was also verified and is indicated on the plans submitted by the applicant for the subject
application. The total proposed sign area (Signs A, B, and C) is 59.2 square feet. Pursuant to ECDC
20.60.025(A)(3), window signs meeting the requirements of ECDC 20.60.035 do not count against
the total permanent sign area permitted.
4. Color. For all proposed signs, the logo is red and the letters of "Union Bank" are blue. The
background of Sign C is white. The lettering for the window signs is white. It has been determined
that these are acceptable colors for this site.
5. Height and Setbacks. Pursuant to ECDC 20.60.030(B), the maximum allowed height of wall -
mounted signs within the BD2 zone is 14 feet or the height of the face of the building on which the
sign is located (see additional restriction regarding height of internally illuminated signs below).
Both proposed wall signs will be under 14 feet in height and are also under the height of the building
fagade on which they are located. Pursuant to ECDC 20.60.045(D), the maximum allowed height of
freestanding signs within the BD2 zone is 14 feet. The proposed monument sign is 6 feet in height,
which complies with this requirement. The BD2 zone does not have a minimum required street
setback. Thus, the proposed monument sign is not required to be set back from the property line, so
long as its location is not determined to be a sight distance hazard by the Engineering Division.
6. Illumination. Internal illumination is conditionally permitted in the downtown area if consistent with
the standards of ECDC 20.60.020(M). As such, internally illuminated signs in the downtown area
must be mounted on the wall of the building and may only light the letters. Additionally, internally
illuminated signs within the downtown area may not be higher than 14 feet. Thus, the two wall -
mounted signs are permitted to be internally illuminated as proposed, but the monument sign is not
permitted to be internally illuminated. The applicant submitted revised plans indicating external
illumination of the monument sign, which is an allowed type of illumination in the downtown area.
7. Landscaping. Pursuant to ECDC 20.60.045(G), the proposed freestanding sign must have a
landscaped area twice the size of the sign area at the base of the sign. The applicant submitted a
landscape plan prepared by Pacific Landscape Inc. on January 21, 2011. This plan indicates a
landscaped area of 150 square feet adjacent to the base of the sign meeting the requirement of ECDC
20.60.045(G).
Decision: Based on the facts and conclusions of this report, staff finds that the design review for this
project (File No. BLD201.00734) is APPROVED.
I have reviewed the application for compliance with the Edmonds Community Development Code.
g Division
January 26, 2011
Date
Appeals: Design review decisions by staff are only appealable to the extent that the applicable building
permit or development approval is an appealable decision under the provisions of the ECDC. Design
review by staff is not in itself an appealable decision.
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