190 SUNSET Exec Summary Short Draft.docx
DRAFT of Executive Summary
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Company Description:
190 Sunset will be the anchor tenant at the new Salish Crossing development located at Dayton and
Front Street in Edmonds, Washington. The venue is a former Safeway Store measuring more than
20,000 square feet, and is being redeveloped into a mixed multi-tenant retail market in the southern
half and a regional fine art museum in the northern half.
190 SUNSET RESTAURANT
190 Sunset is a stylish
midrange (AKA affordable) restaurant turning out approachable local favorites.
The menu is a celebration of food and wine from the Pacific Northwest. All though the design of the
restaurant is somewhat chic - it is family friendly and casual. The menu features an ever changing variety
of what we call “foods for all moods” and focuses on seasonal, local cuisine. It offers a substantial
amount of “shared plates” which are small appetizer size plates perfect for sharing and grazing while
enjoying a glass of wine or one of our craft cocktails. The focal point of the operation is an exhibition
style kitchen where guests can enjoy the theater of their food preparation.
190 Sunset’s design has the feel of “understated elegance” where guests can feel as comfortable coming
in off their boat in shorts and dock siders for a gourmet burger and an ice cold beer as they would
“dressed to the nines” for an early dinner before the ballet or the opera. It offers an affordable dining
alternative for the entire family. The Goal of 190 Sunset is not to be the place that you just take your
spouse on date night but instead where you can take the entire family any night of the week. The
Restaurant has a private dining room for up to 70 along with several other areas for large parties. In
addition, 190 Sunset Restaurant can host cocktail parties for 100+ and up to 60 seated for weddings or
corporate functions in the beautiful Cascadia Art Museum.
190 Sunset Bar
190 Sunset Bar is the local gathering place and social club of Edmonds. The large, curved bar allows for
some great people watching and is situated directly across from the Restaurant’s active, fun exhibition
style kitchen. Here the focus is on old fashioned hand-crafted cocktails and features a large wine list
with an emphasis on wines of the Pacific Northwest. The substantial bar overlooks one of the largest
decks in Edmonds. It faces the south and therefore provides for maximum sun exposure. Its huge glass
doors fully open to allow the “outside in” and the “inside out” and features dramatic colorful
landscaping. With the flick of a switch an electric roof opens and closes so guests can enjoy outdoor
drinks or dining during all four seasons. When wind or rain becomes an issue, another flick of a switch
brings see thru blinds down that help eliminate wind or rain while providing for seamless outdoor dining
all year long. Several gas fire places and heaters provide for a warm and cozy setting during cool summer
evenings or long winter nights. The Bar will feature live music on the weekends.
190 Sunset Market (Phase Two)
190 Sunset Market is a purveyor of fine gourmet foods, wines and gifts. Here we want to share with you
our passion for food and wine of incomparable quality. Our mission is to find and provide to our guests
a fun and unique array of the world’s finest options for cooking, eating, drinking and entertaining.
Our European style deli cases feature an array of our fresh hand-cut aged Nebraska steaks and chops
along with fresh Northwest grown poultry and the freshest seafood products around.
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In addition guests will find and ample array of local artisanal slow-cured meats and both local
and imported cheeses. 190 Sunset Market is that one stop place before heading to the boat, beach, or
island and of course the must stop shop for the ingredients and wine for that perfect meal. If cooking is
not on the agenda - the Market also features a variety of pre-prepared entrees such as our world class
chicken parmesan or our famous Village meat loaf with home-made serrano ketchup or our cold
poached salmon with cucumber dill sauce. These home meal replacement (HMR) products are designed
to cater to busy working (often dual income) households and those living alone. The HMR category is
one of the fastest growing segments in the food service industry today.
Hours of operation:
11 AM to 10 PM Monday thru Thursday and 11 AM to midnight (or later as business dictates) on
weekends. On weekends we will open at 8 AM for brunch.
Unique Features and Competitive Advantages:
Our strategic business partner, Interbay Meats & Seafood will provide its beef, pork, poultry and
seafood products at a discounted cost to 190 Sunset giving the business a distinct competitive
advantage whereby allowing for a lower cost of goods sold as well as providing its customers with an
affordable menu offering.
190 Sunset is a destination entertainment venue. Our neighbor (the space right next to ours) to the west
is Scratch Distillery and Tasting room, a craft distiller of Gin and Vodka that combines the subtle
blending of local botanicals that go into the spirts and give each one a distinctive character. Our
Neighbor to the East is Brigid’s Bottle Works, an artisan beer tasting room featuring hundreds of beers
from around the world.
Neither Scratch Distillery nor Brigid’s Bottle Works offers food; therefore 190 Sunset will be the food
provider to both. For Cascadia Art Museum, 190 Sunset will be the exclusive caterer for all of their
exhibits, galas, weddings and corporate functions. The museum has a central gallery for events that can
accommodate 60 seated and a 100+ for cocktail parties. In addition it has a multi-purpose room which
will be available for corporate retreats or other functions that can seat 30.
Revenue opportunities:
Ferry traffic-11,000 passengers pass directly by 190 Sunset daily
Sounder train commuters- 500+ people begin and end their commute in our parking lot
Edmonds Marina-894+ slips-every boat owner has to pass right by 190 Sunset
Beach combers-hundreds daily-thousand’s during the summer
Harbor Square Athletic club located directly across the street-1100 guests daily
Scratch Distillery-food for their events
Brigid’s Bottleworks- food for their guests
Cascadia Art Museum-exclusive catering rights
Harbor Inn Hotel-located directly across the street-100 rooms
On and off-site Catering for the surrounding community
Wine & dinner events- featuring wine makers form the Pacific Northwest
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Points of Differentiation:
One of the Largest Deck for outdoor seating in Edmonds
Ample Parking (175+ a rarity in Edmonds)
Entertainment Venue (craft distillery, beer tasting Room, art museum etc.)
Price Points (affordable and family friendly)
Delivery service (will be one of the only full service restaurant to deliver in Edmonds)
Catering (both outside and in-house)
Largest restaurant with event space in Edmonds (60 seated and 100+ for cocktail parties)
Market for Home meal replacement items for picnics on the beach, ferry ride and commuter traffic Etc.
The Venue:
The gateway to this educated, affluent and loyal community, Salish Crossing is one of the most visible
redevelopment projects in Edmonds. It is the ongoing transformation of what later became the old
Waterfront Antique Mall into the new Salish Crossing complex. The building itself will feature an open,
spacious interior that capitalizes on the original architecture.
The new lighting fixtures, landscaping, concrete retaining walls with embossed art and reconfigured
parking are giving the area a new look and attracting considerable local attention.
In addition to 190 Sunset Bar, Restaurant & Market, the new center will feature Cascadia Art Museum
which is dedicated to the Legacy of Northwest Art from the 19th century through the mid-Modernist
period. The museum will offer state-of-the-art climate control; allowing it to host exhibits that include
delicate, environmentally-sensitive works, making Edmonds one of the few places in the region where
these can be displayed. The 11,000-square foot Museum will focus on the work of Northwest artists
such as Mark Tobey, Guy Anderson and Morris Graves. It will include facilities for lectures, education
and enrichment, and will house both permanent and traveling exhibits in five galleries.
Retail businesses will include Scratch Distillery, 190 Sunset Bar, Restaurant & Market, Brigid‘s Bottle
Works, Top Pot Donuts (who will build their flag ship store here which features a deck on the upper
level) and Spuds Fish & Chips among others.
The exterior will offer enhanced public amenities, landscaping and walkways. A notable feature, the
south-facing landscaped terrace, will add another great outdoor space for Edmonds.
The parking area will offer ample space (175+) for visitors (parking is a rarity in Edmonds) while
continuing to provide additional parking for 500+ Sound Transit commuters who begin and end their day
at our location. In the morning they might enjoy an espresso and a fresh baked good to take on the
train. At the end of the day commuters might choose to come in for dinner or drinks or elect to take
home a pre-made dinner entrée to take home and enjoy.
A key design feature of the parking area will be the original (1910) Edmonds High School entry arch. It
will be placed in the southeast section of the parking area, and will provide a visual and aesthetic focal
point. The redevelopment is expected to be complete early fall of 2015.
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The Team:
President & CEO
190 Sunset was created by veteran chef and restauranteur Tom Budinick.
Mr. Budinick has twenty plus years of high volume food service experience. He began his career at the
age of 14 with Ward Enterprises which operated two of Seattle’s premier fine dining establishments,
The 13 Coins and the El Gaucho. Mr. Budinick worked all thru the management ranks of Ward
Enterprises while studying Hotel and Restaurant Management at Shoreline Community College. At age
21 he was promoted to Executive Chef for the company’s newest venture, Roses in Bellevue
Washington.
Mr. Budinick was then recruited by Restaurants Unlimited (RUI) which operates a 50+ unit chain of
upscale full-service restaurants including Palominos, Palisades and Cutters Crab House. Mr. Budinick
worked at several of the chains restaurants including, Morgan’s Lake House and Scott’s Bar & Grill and
opened the company’s newest restaurant concept, Triples on Lake Union. Later he went on to join
Pillsbury’s S&A Restaurant Group where he managed several high-volume Bennigan's locations in
Houston and Dallas Texas.
In 1992 he founded Midwest Pretzel Inc. which owned and operated a highly successful chain of Auntie
Anne’s Soft Pretzel franchises in Missouri, Illinois and Kentucky. Midwest Pretzel stores ranked within
the top 10% of a 1000 unit chain in terms of revenue. Mr. Budinick was nominated and became
President of the Auntie Anne’s Franchise Advisory Council. Mr. Budinick is also the founder of Caliente
Concepts, LLC and has created and operated several successful restaurant concepts including The Plaza
Café, Freshworks Cafe & Smoothie Bar, Habaneros Taqueria (a multi-unit chain), and The Agave Grill. He
also co-founded the popular Atomic Cowboy restaurant and Nightclub in St. Louis, Missouri which
recently celebrated its ten year anniversary.
Mr. Budinick is a past recipient of the Entrepreneur of the Year Award by the Entrepreneurs'
Organization (EO). The award recognizes Mr. Budinick for his leadership and entrepreneurial efforts in
the community.
The Entrepreneurs' Organization (EO) - is comprised of more than 7,000 members in 38 countries, with
an average member age of 39 and average annual revenue of US $15.5 million. The organization is
committed to building the world's most influential community of entrepreneurs.
http://www.eonetwork.org
Mr. Budinick lives in Edmonds along with his wife of 25 years and two children ages 16 and 13.
Executive Chef & Director of Operations
Steven Anderson is a graduate of the Le Cordon Bleu Culinary Program and has an undergraduate
degree from Mesa College in Food Service Operations where he graduated with honors.
Mr. Anderson has worked for both country clubs and hotels and has been the Executive Chef of some of
the Northwest’s most iconic restaurants including McCormick & Schmicks where he worked for several
of their locations in Portland, Oregon including their flagship restaurant- Jakes Famous Crayfish. In 1995
he was given responsibility for opening their first Seattle McCormick & Schmicks location as Executive
Chef. He later joined Ray’s Boathouse where he helped redesign and reopen the restaurant after a
devastating fire. For the past 14 years Mr. Anderson has worked for both Ivar’s Salmon House and Ivar’s
Mukilteo Landing where he has served as both Executive Chef and General Manager. Here he supervised
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multimillion dollar renovations for both locations. Under his leadership he helped grow revenue from
$2.4M to $5.5M with the same amount of tables at Mukilteo Landing and at Ivar’s Salmon House he
grew revenue to over $8M, breaking all-time records.
Training & Development
Ken Batali has spent more than 25 years in the restaurant industry. During his career, Mr. Batali has
contributed to the success of numerous organizations. As the Chief Operating Officer (COO) at
Restaurants Unlimited (RUI), he led a diverse group of 25 high-end, full-service restaurants including
Palisades, Palomino’s and Cutters Crab House concepts to peak performance levels of service and
profitability. In addition, he has consulted with a broad range of foodservice businesses, including coffee
shops, casinos, private clubs and independent restaurants.
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