Boohan Plaza sign memo.pdfDate:
To:
From:
Subject:
MEMORANDUM
November 20, 2002 ®''
File ADB -01-62
Street File 22618 Highway 99
Star Campbell'`�J�
Assistant Planner
REVIEW OF NEW SIGNS FOR BOOHAN PLAZA, 22618
HIGHWAY 99.
The purpose of this memo is to clarify the manner in which new signs proposed by
individual tenants within Boohan Plaza should be reviewed. I have researched
past Land Use Permits that have been issued for the property that involve signs.
This has ted to the conclusion that individual signs or sign displays that are
proposed by tenants of Boohan Plaza may be exempt from Design Review.
This is because a sign package for the site was reviewed and approved through
file number ADB -2000-7. There was also a Variance subsequently approved
through file number V-2000-16 that allowed a maximum height of 15' for attached
signs. Through the review of the decisions for these files and discussions with
other planning staff, I have come to the conclusion that a sign or sign display
should not have to go through a separate design review process if the proposal
meets the following criteria:
• Any attached wall signs should consist of raised individual letters.
• The sign should be mounted so that it is centered on the retail space and
centered in the vertical extent of the parapet as much as practical.
• The maximum height of the sign should be no more .than '15' per V-2000-
16.
• The sign should consist solely of one solid color to complement the red
lighted sign band plus either black or white, if desired.
• The. proposed sign area should not exceed the allowed sign area permitted
for the tenant who is proposing the sign. This is based on the number of
lineal feet of the store front:
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The above information applies to wall signs. It is also common for tenants to seek
approval for window signs. Window signs were not specifically considered with
the prior ADB approval of a sign package for the site. However, window signs
should not generally require design review. This is because window signs are not
as permanent in nature as a wall sign and not as significant an element of a
building as a wall sign. In addition, they typically reflect and are a continuation of
the design and color scheme of the wall mounted sign. When this is the case, the
combination of the wall sign and the window signs for a particular business meet
the definition of a sign display and specifically do not require review by the
Architectural Design Board per Interpretation No. 2001-3.
NOTE: If a sign proposal does not meet the criteria listed above and/or would
otherwise specifically require Design Review per the Sign Code (ECDC Chapter .
20.60) staff may require a Design Review application separate from the building
permit for the sign. This application may then be reviewed administratively, if
appropriate, or sent to the Architectural Design Board.