Design Review Decision 10-0692.pdf;A CD 0 CITY OF EDMONDS
121 5`h Avenue North •Edmonds, WA 98020
Phone: 425.771.0220 • Fax: 425.771.0221 • Web: www.ci.edmonds.wa.us
i„� 18go DEVELOPMENT SERVICES DEPARTMENT: PLANNING DIVISION
ADMINISTRATIVE DESIGN REVIEW
- ,STAFF DECISION -
BLD -2010-0692 Project Proposal
America's Diner has submitted an application for an illuminated boxed cabinet wall sign to
replace the Denny's sign at 8431244 th Street SW.
Property Owner
Osama Aziz
4034 31St Street
Seattle, WA 98199
Contractor
All Signs
7501 12th Ave. NE
Olympia, WA 98516
Design Review Process
Design review for signs is considered a Type I decision subject to the requirements of ECDC
20.01.003.
Analysis
1. Design Standards. The Comprehensive Plan identifies the site as Highway 99 Corridor. The
proposed sign satisfies the intent of the following goals and policies from the Comprehensive
Plan:
a. Urban Design — General Objectives are found on pages 90 - 98 and are intended to
encourage high quality, well-designed projects to be developed throughout Edmonds that
reflect the values of its citizens.
b. "Protect the streetscape from becoming cluttered. ” (page 93)
"Minimize distraction from the overuse of advertisement elements. " (page 93)
d. "Provide clear signage for each distinct property. " (page 93)
2. Sign type. An internally illuminated boxed cabinet wall sign is a permitted sign type in the
SR -99 (Highway 99 Corridor) area per ECDC 20.60.020.L.
3. Number of signs. According to ECDC 20.60.025.A.4, a maximum of three signs may
located on the subject site, excluding window signs. The proposed wall sign will be the third
one on the site including the pole sign and the `lounge' sign.
4. Sign size. According to ECDC 20.60.025.A.2, the maximum total permanent sign area for
uses in the CG zone is one square foot of sign area for each lineal foot of building frontage
along a public street and/or along a side of the building containing the primary public
entrance to a maximum of 200 square feet. The subject site has approximately 150 lineal feet
of frontage on Highway 99 and approximately another 100 lineal feet along the south side of
the building where the primary entrance is located. As a result, the 200 square foot
Page 1 of 2
File No. BLD -2010-0692
America's Diner wall sign
maximum applies to the site. The existing pole sign is 72 square feet (BLD -2010-0321) and
there is another `lounge' sign beneath the proposed 32 square foot wall sign that is
approximately 20 square feet. As a result, the total square footage for the site is less than the
maximum 200 square feet.
According to ECDC 20.60.030.A, the maximum area for a wall sign on a single -tenant site in
the CG zone is 1 square foot per lineal foot of attached wall. The length of attached wall is
70 feet. The proposed sign is 32 square feet and the existing `lounge' sign is approximately
20 square. As a result, the proposed wall sign satisfies code requirements for size.
5. Sign height and location. According to ECDC 20.60.030.B, the maximum height for a wall
sign in the CG zone is 14 feet or the height of the face of the building on which the sign is
located. The proposed wall sign is less than the height of the face of the building and so
complies with code.
6. Colors. The wall sign will be the red, white and blue colors typical of America's Diner like
those used on the associated pole sign.
Decision
Based on the facts and analysis in this report, staff finds that the design review for this project
(File No. BLD -2010-0692) is APPROVED.
I have reviewed the application for compliance with the Edmonds Community Development
Code.
fL4 zl�
Mike Clugston, Planning Division
Date
Appeals: Design review decisions by staff are only appealable to the extent that the applicable
building permit or development approval is an appealable decision under the provisions of the
ECDC. Design review by staff is not in itself an appealable decision.
Page 2 of 2