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2017-07-11 Lodging Tax Advisory Committee Packet`)7C. 189V AGENDA Lod _ iinng Tax Advisory Committee Edmonds City Hall Fourtner Meeting Room, 121 5"' Ave N Tuesday, July 11, 2017 3:30-5:00PM 1. Approval of February 28, 2017 Meeting Summary 2. Introductions — Frances Chapin 3. Public Comment 4. Funding Options — Joe McIalwain 5. Budget 2018 6. Miscellaneous: Set next meeting date Lodging Tax Advisory Committee Draft Summary Notes from 02/28/17 Meeting Committee members present: Mike Nelson, City Council Joe Mclalwain, Edmonds Center for the Arts Executive (arrived 3:15 P.M.) Frances Chapin, Edmonds Parks, Recreation, & Cultural Services, Mgr. Jan Conner, Harbor Inn Committee members absent: Pat Moriarty, The Studio Additional Present: Steve Lyon, Harbor Inn Staff present: Patrick Doherty, Economic Development & Community Services Director Cindi Cruz, Economic Development Meeting was opened by Mike Nelson at 3:00 p.m. Jan Conner introduced Steve Lyon, from the Harbor Inn. He will be receiving information on application to the LTAC for confirmation. Jan Conner is resigning from the committee at the end of the month. 1. Approval of November 01, 2016 meeting minutes. Jan Conner moved to approve the 11/01/16 meeting minutes and Frances Chapin seconded the motion. Motion passed unanimously. 2. Public Comment None 3. Report on 2016 Holiday Marketing (distributed report from Ellen Hiatt) Patrick discussed Ellen's report. Discussed the holiday promotions which included both digital and print advertising. She had also created the Holidays in Edmonds website that was jointly used by the City and the BID. The BID contributed $5,000 for a joint holiday marketing campaign with the City contributing $10,000. Discussed recommendations for 2017 advertising with the budget being approximately same with contributions from the BID again. Tourism was also enhanced by different activities in the holiday season, such as the trolley, holiday market etc. Question was asked about how many clicks went beyond the home page of the holiday market? How much did this lead to nights spent in Edmonds? As in the past it is difficult to measure the success but reports from the BID were for a positive holiday season from the downtown merchants. Discussed the need to also build inventory of things to do, to provide the experience and interest. Suggested a stronger call to action in the advertising to spend the night, but need to look at packaging activities and events to encourage overnights. . Revisit packaging with ECA and hotel and local businesses. (Move Item 6 up) 6. Review VisitEdmonds Website Redevelopment Proposals: Patrick discussed the proposals for rebuilding the existing tourism website. He provided a summary of the proposals. After 17 02 28 LTAC minutes reviewing the three proposals, City IT supervisor, Brian Tuley, had recommended the Hiatt Consulting proposal. After discussion of the three proposals there were several questions about the Hiatt proposal regarding schedule and fee justification. The LTAC would like the website redo done in approximately 2 months; with the goal of a complete build out so the site will be ready for summer visitors within 90 days. They also requested more specific justification for for the $8,500 fee (hours of work), recognizing that the ongoing content update is included in Ellen's existing contract for tourism promotion. The LTAC noted that the website software Hiatt is proposing is not proprietary so the website support can be transferred to another contractor for maintenance and updating if Hiatt Consulting ceases to contract. Discussed giving conditional approval based on staff receiving additional information on the time involved and justification for the amount charged. Jan moved to approve contract with Hiatt consulting on condition they provide more information on an hourly fee (based on $8500) and that the site be built out within approximately 60 days, Joe seconded — motion passed. 4. Tourism Promotion Funding: a. Requests are due June 1, 2017 for funding awards and Frances will issue a joint press release. There are two avenues for applications, one through the Arts Commission and one through direct application to the LTAC. The Arts Commission will discuss increasing the maximum for applications through EAC to $2,500 next week. Press release will be issued by March 7, 2017 which allows ample time for grant requests. LTAC can receive requests directly from organizations for amounts greater than $2,500. S. Economic Impact of Arts & Culture in Edmonds Study: Seven firms applied and 3 interviews were conducted by a selection committee including staff and three members of the advisory group. Berk Consulting was selected to proceed with the study. The advisory committee includes representation from the arts community, Arts Commission, Diversity Commission, Economic Development Commission, Chamber, Planning Board, BID, and City Council. 7. Miscellaneous Revenue numbers for 2016: Patrick advised of numbers. 3.8% increase projected for 2017. Retreat in 2017: Frances discussed having someone from another entity such as Seattle Visitor's Bureau come to discuss their experiences. One possibility is to invite Tracy Wickersham, Director of Cultural Tourism from SVB for discussion. Dates considered April 12, 2017, potentially 8 — 10:30 a.m., Frances will check on Tracy's availability. Patrick suggested someone from the Port of Seattle. Please send other ideas for speakers to Cindi. Port of Edmonds Tourism: Patrick is attending the Port retreat tomorrow (3/1/17) to discuss tourism, Port will be hiring a tourism coordinator, Puget Sound Express (PSE) is big part of increased interest in tourism by the Port as they are very happy with increase in visitors as a result of whale watching tours. Patrick also met with the Port of Seattle meeting along with Port staff & Snohomish County Tourism director. Port of Seattle is accepting grant proposals for activities to market area tourism. Using whale watching 17 02 28 LTAC minutes interest to advertise in metropolitan areas out of the Seattle ideas requesting a $10,000 grant. Snohomish County updating tourism plan — Frances is on advisory group working on the update. She reported strong emphasis on outdoor recreation and not a lot of visibility for south county. She will send PDF of reports so far to share withthe LTAC for background. Patrick brought up bill at legislature regarding lodging tax distribution. There is an attempt to make changes in use of tax money which would be more restrictive regarding event supports. He urges committee members to send letters to state representatives to urge them to oppose passage of this bill. Next meeting on June 27, 2017 Meeting adjourned at 4:35 p.m. 17 02 28 LTAC minutes PROPOSED 2018 LTAC BUDGET REVENUE AND EXPENDITURE NARRATIVES PROJECTED LODGING TAX REVENUE The 2017 approved budget included total projected revenue of $120,000. In order to estimate actual 2017 year-end lodging tax revenue, we can look back at last year's total revenue and compare year-to-date receipts this year against last year's year-to-date figure. 2016 total lodging tax revenue was $115,635.76. This year, through June 30t", we have received a total of $22,258.13, which is 0.8% less than the year-to-date total last year. Given that this year's year-to-date figure is essentially identical to last year's figure, it is reasonable to revise downward our projected 2017 total revenue estimate to $115,000. With no reason to expect substantial growth next year, for 2018 we suggest a flat rate of growth over 2017, resulting, therefore, in a 2018 revenue projection of $115,000. Per City Council Resolution 630, 25% of lodging tax receipts is to be dedicated to Fund 123 (Tourism Promotion/Arts Fund) for arts and cultural programs and activities that attract visitors, while 75% of lodging tax receipts is to be dedicated to Fund 120 for general tourism -promotion programs and activities. Based on the above -cited 2018 revenue projection, the break -down of Fund 120 and Fund 123 revenue would be as follows: • Fund 120 $115,000*.75 = $86,250 + $1,300 interest = $87,550 • Fund 123 $115,000*.25 = $28,750 + $250 interest + $30 sales $29,030 • TOTAL $116,580 FUND 120 ON -GOING EXPENDITURES Printing/Distribution of Rack Card. Increase from $7,500 to $8,000 to reflect actual costs. Promotion/support of Bird Fest. Retain $1,500 for Bird Fest. Snohomish County Tourism Bureau. Continue to support at $6,400. Edmonds Visitor's Center. We suggest continuing our long-standing support at $2,500. General Advertising. Continue to fund at $30,000. 2018 LTAC BUDGET NARRATIVE pg. 2 Edmonds Center for the Arts Season Brochure. Our principal form of support for the ECA, which also provides a two -page advertising spread on Edmonds, we suggest continuing our long-standing support at $12,500. Transfer to Fund 117 for arts promotion. Retain $4,000. For many years an amount of $4,000 has been transferred to Fund 117 to help fund arts promotion through the CRAZE, Arts Access and the Snohomish County Visitor Guide. Tourism Promotion/Support for Website, Calendar, etc. The 2018 budget includes $20,000 to fund professional services in the areas of: • Tourism website and calendar maintenance • Pitching earned media coverage of Edmonds • Social media promotion • Ad development and strategic placement • Strategy development on new, enhanced marketing, events, etc. Website Hosting/Technical Updates. A new category for 2018, following on implementation of the new tourism website this year. $200/month = $2,400. Miscellaneous. Allocate remainder of projected on -going revenue, estimated at only $250, to this category, which allows for occasional expenses, such as photography, design work, emerging opportunities, etc. Contingency. While the 2017 budget includes a contingency of $3,425 to hedge against lower - than -anticipated actual revenue, with a lowered total revenue projection in the 2018 budget, this item is not necessary. $0. TOTAL FUND 120 EXPENDITURES: $87,550 FUND 120 ONE-TIME EXPENDITURES Expenditures related to one-time events or programs, intermittent expenditures and/or pilot programs are best funded as "one-time expenditures" from this fund balance. The following expenditures are proposed as one-time expenditures: Waterfront Festival 2018 grant request. $2,000 to support regional advertising. Chamber of Commerce 2018 Chowder Cook -Off. $1,000 to support regional advertising. Chamber of Commerce 2018 Taste of Edmonds. $1,500 for support regional advertising. TOTAL FUND 120 ONE-TIME EXPENDITURES: $4,500 A B D F 1 2 Approved 2016 Approved 2017 Proposed 2018 Budget Budget Budget Revenue MMM 75% Fund 120 - General Tourism Promotion $81,750 $90,000 $86,250 3 4 25% Fund 123 - Arts/Culture Tourism Promotion $27,250 $30,000 $28,750 Total Lodging Tax Revenue tino 0_$115,000 120 Fund Beginning Fund Balance * $153,885 $94,468 $74,068 5 6 7 8 9 1 75% Fund 120 - General Tourism Promotion Revenue $81,750 $90,000 $86,250 10 Interest $400 $1,200 $1,300 Total: $236,035 $185,668 $161,618 11 12 13 ON -GOING EXPENDITURES 14 General Tourism Promotion (Fund 120): 15 JProfessional Services 16 Printing/distribution of rack card $7,500 $7,500 $8,000 17 Promotion/support of Bird Fest $1,500 $1,500 $1,500 18 Sno Co Tourism Bureau $6,000 $6,400 $6,400 19 Edmonds Visitor's Center $2,500 $2,500 $2,500 20 Tourism Promotion/Website/Calendar Support $18,000 $20,000 $20,000 21 Website Hosting/Technical Updates $2,400 22 Advertising 23 General Advertising $25,000 $30,000 $30,000 24 Edmonds Center for the Arts Season Brochure Ad $12,500 $12,500 $12,500 25 Miscellaneous 26 Contingency** $2,575 $3,425 $0 27 Miscellaneous - Design, photography, emerging opportunities $2,575 $2,375 $250 28 Interfund Transfer 29 Transfer to Fund 117 for arts promotion CRAZE etc. $4,000 $4,000 $4,000 Subtotal: $82,150 $90,200 $87,550 30 31 32 **Note: To Account for less than projected revenue and/or minor additional expenditures in approved line items Fund 120 Subtotal $153,885 $95,468 $74,068 33 34 35 ONE-TIME EXPENDITURES 36 Professional Services 37 Support for Restroom Construction $60,000 38 Support for RevitalizeWA Conference $3,000 $3,000 39 Log Cabin Maintenance (2016) $4,500 40 Visitor Website Redevelopment 2017 $9,900 41 lAdvertising 42 ECA Birthday Bash 2016 award $2,500 43 Waterfront Festival 2016, 2017 grant request $1,000 $2,000 $2,000 44 Chamber's 2017 Chowder Cook -Off $1,000 $1,000 45 Chamber Taste of Edmonds $1,500 46 Miscellaneous 47 Emerging Opportunities (such as Visitor Center Signage) $1,000 SUBTOTAL $16,900 $4,500 ADJUSTMENTS per Finance/Budget Adjustments $8,083-$4,500 Fund 120 Ending Fund Balance 94,467 $74,068 48 49 50 51 52 A B D F 1 Approved 2016 Budget Approved 2017 Proposed 2018 Budget Budget $84,371 $83,351 Fund 113eginning Fund Balance* $84,568 r553]123 4 55 25% Fund 123 - Arts/Culture Tourism Promotion $27,250 $30,000 $28,750 56 Sale Maps/Books $30 $30 $30 57 Interest $250 Total: $112,098 $250 $114,651 $250 $112,381 58 59 60 On -going Expenditures: 61 Art/Culture Tourism Promotion Grants: 62 Cascade Symphony $2,000 $2,000 $2,000 63 EAF for Art Studio Tour $1,000 $1,100 $1,200 64 Edmonds Arts Festival $1,000 $400 $500 65 Sno-King Chorale $1,500 $1,500 $1,500 661 DeMiero Jazz Festival $2,000 $2,000 $2,500 67 Olympic Ballet Theater $2,000 $2,000 $2,600 68 Driftwood Theater $2,000 $2,000 $2,400 69 Phoenix Theater $1,500 $1,600 70 Art Walk $750 $2,000 $2,000 71 1 Cascadia Art Museum $750 $2,000 $2,500 721 Cascade Symphony, Children Concert $1,500 73 Edmonds Historical Museum $1,500 74 Jazz Connection $2,000 $2,000 $2,200 75 CAFE $1,500 76 Partnership Program (Emerging opportunities) Subtotal - Tourism Promotion Grants Write on the Sound $19,500 $8,000 $500 $19,000 $7,500 $21,000 $7,500 77 78 79 Promotion of public art/brochure/web $2,000 $3,000 $1,000 80 Concerts in the Park (poster distribution) $1,000 $300 81 Miscellaneous Ads e.g. Sno Co Visitor Guides $1,000 Subtotal - LTAC approved EAC program expenditures $12,000 Wayfinding Signage installation $1,500 $12,300 $8,500 82 83 84 Subtotal: Expenditures $31,500 Fund 123 subtotal a $80,59 $31,300 $29,500 $83,351 JL $82,881 85 86 87 88 89 lWayfinding Signage installation from Ending Fund Balance $2,022 90 Adjustment Fund 123 Ending Fund Balance $5,795 $84,37 $82,881 91 92 93 *Verified with Deb Sharp, Finance Division 94 2018 Tourism Promotion Applications July 5, 2017 Total Requests: $25, ORGANIZATION REQUEST AWXV 0 I PURPOSE 2018 2017 $24000 Promotion for Edmonds Noon $2,000 Rotary Edmonds Waterfront Festival 31 st Anniversary Edmonds $1,000 $1,000 Promotion for 3r, Chamber of Edmonds Clam Commerce Chowder Cook -off Edmonds $2,500 $2,500 Edmonds Visitors Chamber of Center Support Commerce Edmonds $1,500 A Taste of Edmonds Chamber of Commerce Snohomish County Tourism Bureau Edmonds Center for the Arts $6,400 1 $6,400 $12,500 1 $12,500 Total Requests $25,900 Snohomish County Visitor Information Center Program Support ECA season brochure creation, printing, & distribution. COMMENTS May 25, 2017 City of Edmonds Lodging Tax Advisory Committee RE: Edmonds Rotary Club Grant Application Dear Committee, I represent the Edmonds Rotary Club and I am submitting the attached Grand Application requesting of $2000.00 for the purchase of advertising for the Waterfront Festival to bring out of Edmonds visitors into our community. In the past I have done a Bus -Wrap with not much notice I have gotten more notice in the Seattle Times in hard copies and on line presence. The Rotary Club promotes, produces and hosts the three day Waterfront Festival with the help of approximately 250 Volunteers. The 31 st Annual Edmonds Waterfront Festival will run the weekend of June 1 st thought June 3rd. The hours of the Festival are Friday from 3:OOpm to 10:00pm, Saturday 11:00am to 10:00pm, Sunday 11:00am to 7:OOpm. Historically, the Waterfront Festival has attracted over 20,000 visitors to Edmonds each year. During the last year's at the festival, we conducted an informal poll of arriving guests see if they live in Edmonds and found that approximately 75% of the guests live outside the City of Edmonds. Additionally the Festival is served by 175 vendors, of which 155 of them come from outside the City of Edmonds. Of the 155 vendors traveling to Edmonds, 70 came from over 50 miles away from Edmonds, and of these some vendors came from as far away as eastern Washington, Oregon, Montana, Arizona and Texas. Lastly, the Waterfront Festival benefits the Edmonds Rotary Club by providing our Clubs major source of income funding several of our programs. Example includes the provision of scholarships to College bound students, donating funds to the City of Edmonds new restroom, Edmonds Food Bank donations, and funds donations to Trinity Place that provides a safe home for women and children who are transitioning form various crisis situations. We appreciate your consideration, Sincerely, Valerie Claypool Director of the Waterfront Festival Rotarian of the Edmonds Rotary Club Lodging Tax Expenditure Application Form City of Edmonds Lodging Tax Advisory Committee (LTAC) Estimated Event or Tourism Activity NOTE: It is very important that you fill this application out as completely as possible to ensure you are eligible to receive Tourism Promotion Funds supported through Lodging Tax now and in the future! The City of Edmonds is required to provide the information below from your Final Report to the State. Please plan now how you will collect this information. Questions? Call 425- 775-7724 I. Organization: 2. Activity/Event 3. Activity Type(check one): Event/Festival Marketing or Facility(acquisition, upkeep, renovadon) 4. Start Date: -��� 1 2-0 End Date: S. Total Lodging Tax Funds Requested: $ ©n-o �r 6. Total Activity/Event Estimated Cost: $ (� , _ c----) c Estimated Attendance Information 7. Overall Attendance: Enter the total number of people predicted to attend this activity and select the method used to determine the attendance. Predicted: Z Z C�C�c7 Method: direct count indirect count, representative survey informal survey structured estimate other , N/A Please explain: 011 C>C' lk�- Cq- 8. Attendance, 50+ miles: Enter the number of people who travel greater than 50 miles predicted to attend this activity and select the method used to determine the attendance. Predicted: �J Method: direct count indirect count, representative survey informal survey structured estimate_____,, other N/A . Please explain: 9. Attendance, Out of State, Out of Country: Enter the number of people from outside the state and country predicted to attend this activity and select the method used to determine the attendance. 61 Predicted: G-> Method: direct count indirect count _ , representative survey informal survey structured estimate other , N/A Please explain: 10. Attendance, Paid for Overnight Lodging: Enter the estimated number predicted to attend this activity and pay for overnight lodging and select the method used to determine the attendance. c'C i Predicted: Q QO Method: direct count indirect count, representative survey informal survey structured estimate other , N/A Please explain: 11. Attendance, Did not pay for overnight lodging: Enter the number predicted to attend this activity without paying for overnight lodging and select the method used to determine the attendance. cr - Predicted:� Method: direct count_____, indirect count., representative survey informal survey structured estimate other , N/A . Please explain: 12. Paid Lodging Nights: Total estimated number of paid lodging nights. One lodging night = one or more persons occupying one room for one night. C. Predicted: �C><� Method: direct count , indirect count., representative survey informal survey structured estimate other , N/A . Please explain: Additional Notes: Please provide any additional information regarding the impact of the festival, events, or tourism -related facility using lodging tax funds: Submitted by: AN Date: D. b E-mail: CA, -,��, Phone #:>S Lodging Tax Expenditure Application Form City of Edmonds Lodging Tax Advisory Committee (LTAC) Estimated Event or Tourism Activity NOTE: It is very important that you fill this application out as completely as possible to ensure you are eligible to receive Tourism Promotion Funds supported through Lodging Tax now and In the future! The City of Edmonds is required to provide the information below from your Final Report to the State. Please plan now how you will collect this information. Questions? Call 425- 775-7724 1. Organization:_ Edmonds Chamber of Commerce 2. Activity/Event Name:_ Edmonds Clam Chowder Cook -Off 3. Activity Type(check one): Event/Festival X Marketing_ or Facillty(acquisivon, upkeep, renovation) 4. Start Date: Februa , 24. 2018 End Date: February 2ry 20 I, 8 S. Total Lodging Tax Funds Requested: $ 1,000.00 6. Total Activity/Event Estimated Cost: $ 5jQQQ,00 / 12,000,00 In advertising Estimated Attendance InformIton 7. Overall Attendance: Enter the total number of people predicted to attend this activity and select the method used to determine the attendance. Predicted: --I ON— Method: direct count X , indirect count , representative survey_____, informal survey_____, structured estimate , other , N/A . Please explain: d. Attendance, 50+ miles: Enter the number of people who travel greater than 50 miles predicted to attend this activity and select the method used to determine the attendance. Predicted: 50 Method: direct count X , Indirect count , representative survey______, Informal survey structured estimate , other , N/A Please explain: 9. Attendance, Out of State, Out of Country: Enter the number of people from outside the state and country predicted to attend this activity and select the method used to determine the attendance. Predicted: Unknown Method: direct count , indirect count , representative survey informal survey_____, structured estimate , other �i . N/A X . Please explain: Not Tracked 10. Attendance, Paid for Overnight Lodging: Enter the estimated number predicted to attend this activity and pay for overnight lodging and select the method used to determine the attendance. Predicted: Unknown Method: direct count , indirect count , representative survey , Informal survey structured estimate , other , N/A X . Please explain: Not Tracked 11. Attendance, Did not pay for overnight lodging: Enter the number predicted to attend this activity without paying for overnight lodging and select the method used to determine the attendance. Predicted: Unknown Method: direct count , Indirect count representative survey-----., informal survey ----.,.structured estimate , other _ N/A X . Please explain: Not Tracked 12. Paid Lodging Nights: Total estimated number of paid lodging nights. One lodging night = one or more persons occupying one room for one night Predicted: _Unknown Method: direct count , indirect count , representative survey----., informal survey___--., structured estimate_---, other_ N/A X . Please explain: Not Tracked Additional Notes: Please provide any additional information regarding the impact of the festival, events, or tourism -related facility using lodging tax funds: Submitted by: - 1 Date: 5 , E-mail: S Phone #: Lodging Tax Expenditure Application Form City of Edmonds Lodging Tax Advisory Committee (LTAC) Estimated Event or Tourism Activity NOTE: It is very important that you fill this application out as completely as possible to ensure you are eligible to receive Tourism Promotion Funds supported through Lodging Tax now and in the future! The City of Edmonds is required to provide the Information below from your Final Report to the State. Please plan now how you will collect this information. Questions? Call 425- 775-7724 I. Organization: Edmonds Chamber of Commerce 2. Activity/Event Name: Log Cabin: Edmond's Chamber Visitor Bureau 3. Activity Type(check one): Event/Festival Marketing or Facility(acquisition, upkeep, renovation) X 4. Start Date: January 2018 End Date: December 2018 S. Total Lodging Tax Funds Requested: $ 2,500.00 _ 6. Total Activity/Event Estimated Cost: $�3500.00 Estimated Attendance Information 7. Overall Attendance: Enter the total number of people predicted to attend this activity and select the method used to determine the attendance. Predicted: 3,000 Method: direct count , Indirect count X , representative survey informal survey__... structured estimate , other . N/A Please explain: B. Attendance, 50+ miles: Enter the number of people who travel greater than 50 miles predicted to attend this activity and select the method used to determine the attendance. Predicted: 40% Method: direct count , indirect count , representative survey_ informal survey—_____, structured estimate , other , N/A Please explain: 9. Attendance, Out of State, Out of Country: Enter the number of people from outside the state and country predicted to attend this activity and select the method used to determine the attendance. Predicted; 50% Method: direct count , indirect count , representative survey------, informal survey structured estimate , other N/A Please explain: 10. Attendance, Paid for Overnight Lodging Enter the estimated number predicted to attend this activity and pay for overnight lodging and select the method used to determine the attendance. Predicted: not tracked Method: direct count , indirect count , representative survey_____, Informal survey_____, structured estimate , other , NIA . Please explain: 11. Attendance, Did not pay for overnight lodging: Enter the number predicted to attend this activity without paying for overnight lodging and select the method used to determine the attendance, Predicted: not tracked Method: direct count . Indirect count , representative survey_______, informal survey___----, structured estimate , other m , NIA Please explain: 12. Paid Lodging Nights: Total estimated number of paid lodging nights. One lodging night = one or more persons occupying one room for one night Predicted: Method: direct count . indirect count representative survey_ , informal survey____, structured estimate______, other . NIA .Please explain: Additional Notes: Please provide any additional information regarding the impact of the festival, events, or tourism -related facility using lodging tax funds: Submitted b Date: _ E-mail: t:Yi'� sCd� Phone#: Lodging Tax Expenditure Application Form City of Edmonds Lodging Tax Advisory Committee (LTAC) Estimated Event or Tourism Activity NOTE: It is very important that you fill this application out as completely as possible to ensure you are eligible to receive Tourism Promotion Funds supported through Lodging Tax now and in the future! The City of Edmonds is required to provide the information below from your Final Report to the State. Please plan now how you will collect this information. Questions? Call 425- 775-7724 1. Organixation; Edmonds Chamber of Commerce 2. Activity/Event Name: A Taste of Edmonds 3. Activity Type(check one): Event/Festival Marketing or Facility(acquisition, upkeep, renovation) 4. Start Date: ___ August 10'' 2018 _ End Date: _. August 12'h 2013 _ 5. Total Lodging Tax Funds Requested: $ 1,500.00 6. Total Activity/Event Estimated Cost: $ 3 I 000.00 i 13 000.00 in advertising Estimated Attendance lnf rmati n 7. Overall Attendance: Enter the total number of people predicted to attend this activity and select the method used to determine the attendance, Predicted: 45,000 Method: direct count X ,indirect count X . , representative survey-------, informal survey structured estimate , other , N/A . Please explain: 8. Attendance, 50+ miles: Enter the number of people who travel greater than 50 miles predicted to attend this activity and select the method used to determine the attendance. Predicted: 500 Method: direct count , indirect count , representative survey informal survey X structured estimate . other . N/A Please explain: 9. Attendance, Out of State, Out of Country; Enter the number of people from outside the state and country predicted to attend this activity and select the method used to determine the attendance. Predicted: Unknown Method: direct count—___, indirect count.. representative survey informal survey_____, structured estimate , other , N/A X . Please explain: Not Tracked 10. Attendance, Paid for Overnight Lodging: Enter the estimated number predicted to attend this activity and pay for overnight fudging and select the method used to determine the attendance. Predicted: Unknown Method: direct count, , indirect count , representative survey______, informal survey______,, structured estimate , other----_____, N/A X . Please explain: Not tracked, many vendors and artists stay overnight 11. Attendance, Did not pay for overnight lodging: Enter the number predicted to attend this activity without paying for overnight lodging and select the method used to determine the attendance. Predicted: Unknown Method: direct count----------, indirect count_______, representative survey-----., informal survey, structured estimate , other NIA X . Please explain: Not tracked 12. Paid Lodging Nights: Total estimated number of paid lodging nights. One lodging night = one or more persons occupying one room for one night Predicted: Unknown Method: direct count , indirect count , representative survey_____., informal survey____--, structured estimate , other , NIA X . Please explain: Not tracked Additional Notes: Please provide any additional information regarding the impact of the festival, events, or tourism -related facility using lodging tax funds: Submitted by: _ Date: E-mail Phone May 30, 2017 City of Edmonds Edmonds Lodging Tax Committee 121 5th Avenue North Edmonds, WA 98020 Dear Edmonds Lodging Tax Committee: The purpose of this letter is to request continued funding of the Snohomish County Tourism Bureau's Visitor Services Program from the City of Edmonds in the amount of $6,400 to be used during the time period of January 2018 through December 2018. This funding is essential to our program and ensures continuous operation and management of our program including facilities management, visitor services and administration of our volunteer staff. In 2017 we added a hospitality training program that brings individualized training to frontline staff of hotels, venues and attractions. This will ensure that the frontline staff is equipped to answer visitor questions and promote tourism and economic development within the county. The bureau manages three physical visitor information centers in the county including.• o East Snohomish County branch in the Historic Downtown Snohomish o South Snohomish County branch in Lynnwood's Heritage Park, just off I-5 at exit 181 o Tourism information counter in lobby of Future of Flight Aviation Center and Boeing Tour Our centers offer a wealth of information brought to life by our staff of volunteer Travel Counselors who provide personal attention and direct referrals, creating excitement and incentivizing our visitors to stay and play longer. We are the friendly face of Snohomish County! Facilities Management: Our three centers offer visitors pleasant places to stop and rest, ask questions and find out about all the wonderful activities Edmonds and all of Snohomish County has to offer. We are open 7 days a week, 362 days a year and provide services including restrooms, parking (RVs welcome), local telephone access, wireless Internet and either computer stations with printers or the ability to ask our volunteers to print visitor information. Computers at each center have the Snohomish County Tourism Bureau's web page as our home page with Edmonds fully represented including online promotion of Edmonds' events. (425) 348-5802 1 1133 164th Street SW, Suite 204, Lynnwood, WA 98087-9318 1 www.snohomish.org We work hard with our partners to ensure each center is kept clean and offers enhanced visitor experiences. We maintain service agreements with the City of Lynnwood, City of Snohomish and the Future of Flight. Each center meets the strict requirements of the Washington State Department of Transportation, enabling us to have highway visitor information signage. Signage directs travelers to our centers from Interstate-5, Highways 2, 9, 526 and 525. Visitor Services: Edmonds' contribution to our program helps ensures the distribution of marketing materials promoting Edmonds to visitors through visitor phone calls, emails, web site visitors and in -person visitors to our visitor centers. Our centers feature a wide variety of materials that promote tourism in Edmonds produced by various sources from the city, chamber and tourism -related organizations and businesses in Edmonds to publishers of community guides, local maps and the state guides. The Snohomish County Tourism Bureau produces materials that promote Edmonds including the following: o Snohomish County Visitors Guide o Snohomish County Hiking Guide (including Edmonds' lodging) o Snohomish County Visual Arts brochure o Farm Trail Mobile Tour o Edmonds Mural Mobile Tour o Snohomish County Recreation Guide o Top Ten Wildlife Viewing Locations o Top Ten Scenic Outlooks & Scenic Drives o Top Ten Outrageous Adventures 2016 HIGHLIGHTS Targeting Shoppers: We continued to reach out in creative ways to target shoppers and encourage them to explore more of Snohomish County. .� ; , I o Everett Mall: We had two seasonal marketing installments at the Everett mall in 2016. Our "Summer Fun" and "Winter Fun" campaigns included two brightly covered chairs and floor clings with the bureau's website and tagline. Table clings in the food court provided ideas of seasonal activities and encouraged shoppers to pick up their free adventure guide to Snohomish County. Increased Community Awareness: We attracted the greater community into our VICs to explore and spread the word about our services, often partnering with fellow organizations and cities: o We hosted five Open Houses at our South County VIC, partnering with the City of Lynnwood, Alderwood Historical Society, the Sno Isle Genealogical Society and the Lynnwood Chamber of Commerce. o Five community events used the East County VIC as their central location for registration and other functions including the Chocolate Walk, Charm Walk, 2 Holiday Charm Walk, Halloween Open House and the Grinch Fun Run, partnering with the City of Snohomish and Historic Downtown Snohomish organization. o Partner with AAA in Lynnwood and in Renton, WA to distribute our visitor guide, backroads map, hiking guide and mobile tours. o Partner with Metsker Maps in the Alderwood Mall to provide our visitor guide, mobile tours, hiking guide, backroads map, arts and culture brochure, 10 hikes brochure and waterfalls brochure free of charge to visitors. Digital Visitor Information: We continue to increase our ability to reach visitors by bringing digital tourism displays to key off -site locations. At each site we utilized Apple iPads and a kiosk application to create visitor experiences where users stay within our website and explore all there is to do and see in Snohomish County. In 2016 we purchased tracking software to see what pages of our website are utilized and how many visitors use the kiosks Tulalip Resort: We continue to reach guests with the tourism kiosks in the lobby of the Tulalip Resort with accompanying branded signage. Guests have access at all hours to local tourism information. Lynnwood Convention Center Digital Display: We continued to reach guests of the convention center through a branded iPad tourism kiosk and window display presence in their lobby. Future of Flight Aviation Center & Boeing Tour: The existing iPad tourism kiosk at the Future of Flight continues to attract visitors to explore what Snohomish County has to offer. PROGRAM COMPONENTS VISITOR SERVICES: Whether in -person at one of our VICs, on the telephone, online or through e-mail, we provided friendly and knowledgeable service to visitors from nearby and all over the world. In addition, we ensured distribution of the official Snohomish County Visitors Guide to strategic locations. 2016 Visitor Statistics: o We served 30,021 visitors in -person at our brick and mortar VICs o We offered personalized service, answering a total of 4,736 visitor requests for information via telephone (toll -free available), postal mail, email, website forms and leads generated through advertising and promotional programs: * 755 visitor phone requests R 10 visitor mailed requests 207 visitor e-mail requests 0 3,764 visitor leads o The bureau's websites continued to be major connection points with visitors, serving 255,991 online visitors in 2016: ■ 195,310 visitors to the bureau's website Snohomish.org 3 ■ 60,352 served on our specialized web sites: www.snohomishcount weddin s.com; www.StayShapandSave.com; www.roomsatpar.carri; Future of Flight autoresponder link; WA Reservations. com * 329 visitor guide downloads from the bureau's website o Social Media: The bureau managed an extensive social media network in 2016 including: ■ Five Facebook Pages promoted tourism in Snohomish County with a total of 4,770 fans on the following pages. General Tourism Facebook: 3,298 Likes ❖ Visitor Information Center Volunteers Facebook: 214 Likes ❖ Sports Commission Facebook had 508 Likes ❖ Weddings Facebook: 645 Likes (as of November 2016 the page was merged with our general Facebook page) ❖ Events and Meetings Facebook: 425 Likes (as of November 2016 the page was merged with our general Facebook page) • Bureau's twitter account had 3,558 Twitter Followers • Bureau's Instagram account had 1,061 Followers • Sports Commission served 531 Twitter Followers ■ The wonders of Snohomish County were highlighted on Flickr and Pinterest • The bureau maintained 43 Pinterest Boards with 864 Followers. 2016 Visitor Snapshot: Our visitor profile continues to be strongly influenced by our presence at Future of Flight and their concentration of guests coming from outside the area, especially from other countries. 0 26% Local Visitors: 24% of visitors were from the local area (travelled less than 50 miles) including surrounding counties. This includes local visitors coming to our VICs in search of ideas for visiting family and friends. 0 74% Tourists: 74 % of our visitors in 2016 were from outside the local area (traveled more than 50 miles) 0 6% of visitors came from within WA State but outside the local area, as compared to 4 % in 2015. 0 35% of visitors were from other states in the U.S. as compared to 32% in 2015. 0 33% of visitors reside in another country as compared to 40% in 2015. 0 10% Overnight Visitors: visitors who reported staying overnight in a Snohomish County lodging facility as compared to 8% 2015. Making VIC Visits Memorable: Each of our VIC locations are unique and offer something unique to enhance the visitor experience: o Riverfront viewing from the back deck at East County VIC o Lovely park setting with picnic tables and open areas at South County VIC o Fun geo-caching sites at East and South County VICs o Historic buildings and historic displays at East and South County VICs o Restored trolley car with guided tours at South County VIC o Unique retail experiences on -site at the Future of Flight including the Boeing Store and the Future of Flight Store. Guest also enjoy the on -site Paper Plane Cafe o Close proximity to shopping, dining, lodging, attractions and visitor amenities at all sites Mobile VIC: We provided visitor information at various events in Snohomish County utilizing our branded components for a professional image in the community. These included: o Sky Fair at Paine Field, 218 brochures distributed o Vintage Aircraft Weekend at Historic Flight, 614 brochures distributed o Fresh Paint at the Port of Everett, 512 brochures distributed o Community Days at Everett Mall, 83 brochures distributed o Halloween Open House, Snohomish, 184 brochures Visitor Guide Distribution 85,000 copies of the official Snohomish County Visitor Guides are distributed annually. Both a Fall/Winter and a Spring/Summer version are published. Guides are distributed in the following ways: o Mailed to people nearby and all over the world in answer to requests for information o Delivered to local community locations such as VICs, chambers, city halls, libraries, museums and more o VICs throughout Washington State o Regionally, at the SeaTac airport, Seattle Concierge, Ballard Locks Visitor Center, Vancouver B.0 Visitor Center and selected Oregon Welcome Centers o Lodging facilities in King and Snohomish Counties Volunteer Administration: Key to our success is our volunteer staff of Travel Counselors, enabling us to provide the very best experience to visitors. Our welcoming and friendly staff of over 80 volunteers creates a lasting impression and provides a personal connection and link between visitors and Edmonds. Volunteers are kept up-to-date about happenings through monthly staff meetings that include a Snohomish County training topic and monthly newsletters with events, tourism topics and feature articles. • Our volunteer staff in 2016 consisted of 63 Travel Counselors who provided us with 11,258 service hours, an in -kind contribution of $326,369.42 (Independent Sector Organization, www.ind*used state of WA value instead of the national average Our wide range of marketing and promotional efforts all focus on driving tourists to support local attractions, activities, restaurants and lodging in Edmonds and all of Snohomish County. In summary, our efforts include: ✓ Three visitor information centers staffed by volunteers seven days a week. ✓ Digital tourism kiosks at three tourist locations ✓ Fulfillment of visitor information requests ✓ Countywide tourism presence at three local events/festivals annually ✓ Creative marketing at malls to reach shoppers ✓ Visitor guide distribution locally, regionally, statewide and internationally ✓ Fostering community partnerships ✓ Online tourism information and social media promotion We very much appreciate our partnership with the City of Edmonds! Your contribution makes it possible for us to provide the best in visitor services and tourism promotions. Please feel free to contact either myself or Amy Spain, executive director, for additional information. Thank you for your time and consideration of this important funding request. Sincerely, Stacey Pfeiffer ;, '.J Visitor Services & Training' anager 425-348-5802, ext. 103 stacey@snohom ish. arg Lodging Tax Expenditure Application Form City of Edmonds Lodging Tax Advisory Committee (LTAC) Estimated Event or Tourism Activity NOTE: It is very important that you fill this application out as completely as possible to ensure you are eligible to receive Tourism Promotion Funds supported through Lodging Tax now and in the future! The City of Edmonds is required to provide the information below from your Final Report to the State. Please plan now how you will collect this information. Questions? Call 425- 775-7724 1. Organization: Snohomish County Tourism Bureau 501 c(6) non-profit status (IRS #91-1688421) 2. Event Name: Visitor Information Center Program I . Activity Type(check one): Event/Festival Marketing X or Facility(acquisition, upkeep, renovation)_ 2. Start Date: January 2018 End Date: December 2018 (ongoing program) 3. Total Lodging Tax Funds Requested: $ 6,400 4. Total Activity/Event Estimated Cost: $ 117.700 (budget for 2017. the 2018 budget has not been set at this time) Estimated Attendance Information 5. Overall Attendance: Enter the total number of people predicted to attend this activity and select the method used to determine the attendance. Predicted: 30,000 Method: direct count _X , indirect count_ , representative survey______, informal survey____, structured estimate . other A N/A . Please explain: Our estimate is based on the number of visitors/attendees who signed in on our guest registers that we have at each of our visitor information centers from the most recent year (2016). 6. Attendance, 50+ miles: Enter the number of people who travel greater than 50 miles predicted to attend this activity and select the method used to determine the attendance. Predicted: _19,513 (74%) (6,838 (35%) from the US but other states, 6,521 (33%) from other countries and 1,139 (6%) from WA state but outside this area. Method: direct count X , indirect count_ , representative survey____, informal survey______, structured estimate , other N/A Please explain: Visitors are asked to sign our guest registers at each of our visitor information centers. On our guest registers we track where they reside and from this we can track the number of visitors we serve from the local area as well as those who have travelled 50 miles or more. 7. Attendance, Out of State, Out of Country: Enter the number of people from outside the state and country predicted to attend this activity and select the method used to determine the attendance. Predicted: 13,359 (68%) Method: direct count indirect count representative survey____, informal survey_____, structured estimate , other , N/A Please explain: Visitors are asked to sign our guest registers at each of our visitor information centers. On our guest registers we track where they reside and from this we can track the number of visitors we serve from the local area as well as those who have travelled 50 miles or more. 8. Attendance, Paid for Overnight Lodging: Enter the estimated number predicted to attend this activity and pay for overnight lodging and select the method used to determine the attendance. Predicted: _1,881 (10%) Method: direct count_____, indirect count—X_, representative survey_______, informal survey____, structured estimate , other , N/A . Please explain: On our guest registers we ask our visitors at our visitor information centers if they are staying overnight in lodging facilities in Snohomish County. 9. Attendance, Did not pay for overnight lodging: Enter the number predicted to attend this activity without paying for overnight lodging and select the method used to determine the attendance. Predicted: 17,632 (90%) Method: direct count_____, indirect count_ representative survey_____, informal survey____, structured estimate , other _ , N/A Please explain: On our guest registers we ask our visitors at our visitor information centers if they are staying overnight in lodging facilities in Snohomish County. 10. Paid Lodging Nights: Total estimated number of paid lodging nights. One lodging night = one or more persons occupying one room for one night. Predicted: 3,950 Method: direct count____, indirect count_ representative survey_____, informal survey_____, structured estimate , other , N/A Please explain: In order to estimate the number of room nights we generate, we utilize research from Dean Runyan (http:deanrunyan.com), an economic and market research firm. They have determined that the average overnight stay in Washington State is 2.1 nights. We take that number of visitors who state on our guest register that they will be staying overnight in a lodging facility in Snohomish County and multiply that by 2.1 nights. Additional Notes: Please provide any additional information regarding the impact of the festival, events, or tourism -related facility using lodging tax funds: In addition to serving visitors in —person at our visitor information centers, we fulfill the following tasks that assist visitors and promote our area tourists: • In 2017 we added a training component to our program that provides individualized training to the frontline staff of hotels, venues and attractions throughout Snohomish County. • Fulfill visitor information requests from emails, phone calls and online request forms as well as advertising leads. • Distribute 85,000 copies of our seasonal Snohomish County Visitor Guides • Promote Edmonds on our various websites including: o www.snohomish.org o www.snohomishcountyweddings.com o http://Stayshopandsave.com • Promote Edmonds' events and festivals on our tourism bureau website. • Update the visiting public and promote happenings in Edmonds through social media channels including Facebook, Twitter, Instagram and Pinterest. Submitted by: Stacey Pfeiffer Date: 5/25/ 17 E-mail: Stacey@snohomish.org Phone #: 425-348-5802 x 103 May 23, 2017 Mike Nelson, LTAC Chair City of Edmonds 12151h Ave North Edmonds, WA 98020 Dear Mr. Nelson, loe- edmonds center for the arts Thank you and the City of Edmonds Lodging Tax Allocation Committee for your generous support of Edmonds Center for the Arts (ECA) over the years. ECA plays a vital role in the culture and economy of Edmonds, its surrounding communities and across our region. Our state-of-the-art theatre and campus have become a true community gathering place. We welcome 74,000 patrons, guests, and program participants annually through world -class performances, education and outreach programming, and facility rental. Your generosity offsets the expense of our annual Season Book, which promotes our presentations and highlights Edmonds -based businesses, hotels and restaurants. Our shared goal is to encourage patrons to spend time and money in this wonderful City. I am writing today to respectfully request a 2018 allocation from the City of Edmonds Lodging Tax Allocation Committee in the amount of $12,500 to support the creation, printing and distribution of our 2018/19 Season Book. ECA will produce and distribute 20,000 copies of this full -color brochure promoting the 2018-2019 Season to our patrons, clients and partners. The publication will also be mailed to a targeted list of 15,000 potential patrons. Our 11th Season will run from September, 2018 through May, 2019 and feature more than twenty-five high quality music, dance, theatre and comedy presentations, plus continuing Education and Outreach opportunities, our Dementia - Inclusive series and Saturday Matinee programming. We will create an innovative schedule of events and programs designed to delight current patrons and partners, grow our audience, and draw new participants from a regional base. Our Season Book also highlights the broad range of festivals, events and attractions in Edmonds, and recognizes our partners and their performance schedules: Cascade Symphony Orchestra, Olympic Ballet Theatre and Sno-King Community Chorale. We continue to promote full rental use of our dynamic campus. The brochure presents ECA as a sought-after facility, available for business, social, sports and cultural events, fully supported by professional staff. Our rental business continues to grow and now equals our performance patron count. Rental activity draws guests, business clients, youth organizations, and diverse cultural partners from across the region. Thrillist.com, an online resource for travel and entertainment, recently said this: "The state might not have a finer performing arts center than the Edmonds Center." ECA continues to partner closely with Edmonds Harbor Inn, booking 225-275 rooms per season for our visiting artists. Added to this are overnight stays by participants in the DeMiero Jazz Fest, Rick Steves' Europe gatherings, and a wide array of on -campus activities. Jan Connor reports a continuing increase in overnight stays related to ECA events. We receive positive feedback from our featured artists who have enjoyed the accommodations, service and convenience. Our goal is to continue to promote overnight stays by our patrons and increase our economic impact. It is clear that ECA and its programs generate direct revenues for the Lodging Tax Fund. ECA draws audiences from across the Puget Sound and beyond. Last year, 66% of audience members came from cities other than Edmonds, ranging from Port Angeles to Winthrop, Spokane and Portland, and as far away as Vancouver, London and Brazil! The value of the center to our community is significant, estimated to be $3.8 million in economic impact - and will continue to grow and enhance the cultural and economic vitality of Edmonds and the region. Thank you for your consideration of this request. Please don't hesitate to contact me directly with questions arm regards, Joseph Mclalwain Executive Director Direct: 425-275-4485 Email: Joe @ec4arts.org Edmonds Center for the Arts 410 Fourth Avenue North I Edmonds, WA 98020 tel 425.275.4485 1 fax 425.275.4487 edmondscenterforthearts.org Lodging Tax Expenditure Application Form City of Edmonds Lodging Tax Advisory Committee (LTAC) Estimated Event or Tourism Activity NOTE: It is very important that you fill this application out as completely as possible to ensure you are eligible to receive Tourism Promotion Funds supported through Lodging Tax now and in the future! The City of Edmonds is required to provide the information below from your Final Report to the State. Please plan now how you will collect this information. Questions? Call 425- 775-7724 1. Organization: Edmonds Center for the Arts 2. Activity/Event Name: Edmonds Center for the Arts Season Brochure The City of Edmonds Lodging Tax Allocation Committee has generously supported ECA for the last several years, helping us to produce a professionally -designed season brochure. We respectfully request a 2018 allocation from the City of Edmonds Lodging Tax Allocation Committee to support the creation, printing and distribution of our 2018119 Season Brochure. 3. Activity Type (check one): Event/Festival Marketing or Facility(acquisition, upkeep, renovation) 4. Start Date: lanuaLry 1, 2018 End Date: December 3 I 2018 S. Total Lodging Tax Funds Requested: 1$ 2300 6. Total Activity/Event Estimated Cost: 2$ 8,000 (Includes design, printing and mailing costs.) Estimated Attendance Information 7. Overall Attendance: Enter the total number of people predicted to attend this activity and select the method used to determine the attendance: 74.000 Predicted: Method: direct count_____,, indirect count_ , representative survey____, informal survey____, structured estimate , other______, N/A . Please explain: The number represents the total number of visitors, guests and patrons we expect to welcome in 2018. Event attendance is recorded and tracked in ECA's ticketing system, plus attendance figures collected by ECA staff and rental clients for non - ticketed events (performing arts events in the theatre, meeting and special event attendance, gymnasium activities, etc.) totaling 30,000 — 35,000 each year in non -ticketed events. 8. Attendance, 50+ miles: Enter the number of people who travel greater than 50 miles predicted to attend this activity and select the method used to determine the attendance. Predicted: 3.700 or 5 Method: direct count______, indirect count , representative survey______, informal survey____, structured estimate ✓ , other______, N/A . Please explain: ECA's ticketing system tracks patrons by zip code and city. Our most recent analysis indicates that 5% of our guests travel 50 or more miles to attend events at ECA. A conservative estimate would place the total at 3,700 people in 2018. Percentages are derived from analysis of ECA's ticketed data and adjusted proportionally to represent all event attendance including non -ticketed events and facility rentals. From an analysis by front of house and facility rental staff, it's estimated that non -ticketed event attendance has a higher percentage of out of town guests than ticketed events. Our figures are slightly adjusted to estimate this. 9. Attendance, Out of State, Out of Country: Enter the number of people from outside the state and country predicted to attend this activity and select the method used to determine the attendance. Predicted: 700 Method: direct count____, indirect count_ , representative survey_____, informal survey_____, structured estimate ✓ , other_______, N/A . Please explain: Our most recent Licket data indicates 500 guests joined us from Out of State and Out of Country. Analysis indicates that non -ticketed and rental events add 30% to this number. 10. Attendance, Paid for Overnight Lodging: Enter the estimated number predicted to attend this activity and pay for overnight lodging and select the method used to determine the attendance. Predicted: 1,100 Method: direct count______, indirect count_ representative survey____, informal survey____, structured estimate ✓ , other_____, N/A . Please explain: This estimate is calculated based on the assumption that 30% of those traveling 50+ miles will choose to pay for overnight lodging. 11. Attendance, Did not pay for overnight lodging: Enter the number predicted to attend this activity without paying for overnight lodging and select the method used to determine the attendance. Predicted: 72,900 Method: direct count____, indirect count_ representative survey____, informal survey____, structured estimate ✓ , other______, N/A . Please explain: A simple calculation based on the total number of guests expected to use our facility in 2018 less those predicted to pay for overnight lodging. 12. Paid Lodging Nights: Total estimated number of paid lodging nights. One lodging night = one or more persons occupying one room for one night. Predicted: I ,500 Method: direct count______., indirect count_ representative survey____, informal survey____, structured estimate ✓ , other_____,, N/A . Please explain: This estimate combines actual hotel room nights booked for venue artists and touring groups by ECA (225 — 275), reservations recorded by hotels, audience surveys, and estimates of room nights booked by patrons attending full -day and multi -day rental events. Additional Notes: Please provide any additional information regarding the impact of the festival, events, or tourism -related facility using lodging tax funds: ECA presented events and rental events significantly impact local restaurants and businesses. Restaurant owners regularly review the ECA performance schedule and bring in additional staff as required. Use of ECA facilities continues to grow, we have expanded staff to meet this demand. The number of guests using ECA as a rental facility grew to 34,000 in 2016. This trend is continuing in 2017, and we anticipate similar attendance and participation in 2018. ECA has an estimated $3.8M impact on the local and regional economy through direct operating expenditures, as well as residual purchases throughout the year. Submitted by: Karen Crowley Date: May 22, 2017 E-mail: Karen@ec4arts.org Phone #: 425-275-9485 2018 EAC Tourism Promotion Applications July 5, 2017 Total Requests: $3 City of Edmonds Arts REQUEST AW ,010 PURPOSE COMMENTS Commission 123 Fund 2018 2017 (Allocated 25% total by CC Resolution) Write on the $7,500 $7,500 Print and online ads in 2017 Grant of $5,500 from County Sound writers' Writers Digest, Poet LTAC for targeted online and digital ads, conference & Writers, Shaw e.g. in Portland and San Francisco. advertising Guides, digital ads, print brochure and posters Public Art $1,000 $3,000 Promotion for walking Print promotion produced in 2017, did walking tour tour of Public Art not expend full amount. promotion through redesigned website and map Tourism $21,000 $18,500 Promotion for arts Promotion events presented by Awards (see 10 organizations detailed summary) City of Edmonds Arts Commission 117 Fund (Allocated by CC to 117) General tourism $4,000 $4,000 Promotion of arts promotion for events in the CRAZE literary, visual recreation program, and performing including concerts and arts WOTS, distributed to approx. 50,000 households outside Edmonds, ad in Snohomish County Visitor Guide, Seattle Arts Access and misc. small ads Lodging Tax Expenditure Application Form City of Edmonds Lodging Tax Advisory Committee (LTAC) Estimated Event or Tourism Activity NOTE: It is very important that you fill this application out as completely as possible to ensure you are eligible to receive Tourism Promotion Funds supported through Lodging Tax now and in the future! The City of Edmonds is required to provide the information below from your Final Report to the State. Please plan now how you will collect this information. Questions? Call 425- 775-7724 I. Organization: Edmonds Arts Commission 2. Activity/Event Name:_ Write on the Sound advertising — national print ads, brochurelposterrs,digitallonline 3. Activity Type(check one): Event/Festival X Marketing_ or Facility(acquisition, upkeep, renovation) 4. Start Date: Oct 5 - 7. 2018 End Date: Oct 7, 2018 S. Total Lodging Tax Funds Requested: $ 7,500 6. Total Activity/Event Estimated Cost: $ 28,000 Estimated Attendance Information 7. Overall Attendance: Enter the total number of people predicted to attend this activity and select the method used to determine the attendance. Predicted: 300 Method: direct count X___, indirect count , representative survey_______, informal survey______, structured estimate , other , N/A . Please explain: 8. Attendance, 50+ miles: Enter the number of people who travel greater than 50 miles predicted to attend this activity and select the method used to determine the attendance. Predicted: 100 Method: direct count X , indirect count_ representative survey______, informal survey_____, structured estimate , other .—, N/A Please explain: 9. Attendance, Out of State, Out of Country: Enter the number of people from outside the state and country predicted to attend this activity and select the method used to determine the attendance. Predicted: 20 Method: direct count X , indirect count representative survey_____, informal survey______, structured estimate_____, other N/A . Please explain: 10. Attendance, Paid for Overnight Lodging: Enter the estimated number predicted to attend this activity and pay for overnight lodging and select the method used to determine the attendance. Predicted: 40 Method: direct count X , indirect count , representative survey____, informal survey____-_, structured estimate_____, other_ , N/A Please explain: 11. Attendance, Did not pay for overnight lodging: Enter the number predicted to attend this activity without paying for overnight lodging and select the method used to determine the attendance. Predicted: 260 Method: direct count X indirect count , representative survey____, informal survey____, structured estimate . other . N/A . Please explain: 12. Paid Lodging Nights: Total estimated number of paid lodging nights. One lodging night = one or more persons occupying one room for one night Predicted: 88_ Method: direct count X , indirect count , representative survey____-, informal survey___--, structured estimate , other_ _ _ , N/A . Please explain: Additional Notes: Please provide any additional information regarding the impact of the festival, events, or tourism -related facility using lodging tax funds: Submitted by: Frances Chapin Date: 6/30/ 17 E-mail: frances.chapin edmondswa.ggv Phone #: 425-771-0228 Lodging Tax Expenditure Application Form City of Edmonds Lodging Tax Advisory Committee (LTAC) Estimated Event or Tourism Activity NOTE: It is very important that you fill this application out as completely as possible to ensure you are eligible to receive Tourism Promotion Funds supported through Lodging Tax now and in the future! The City of Edmonds is required to provide the information below from your Final Report to the State. Please plan now how you will collect this information. Questions? Call 425- 775-7724 I. Organization:. Edmonds Arts Commission 2. Activity/Event Name: Public Art Promotion through web and print media 3. Activity Type(check one): Event/Festival Marketing X or Facility(acquisition, upkeep, renovation) 4. Start Date: S. Total Lodging Tax Funds Requested: $ 1000 6. Total Activity/Event Estimated Cost: $ 1,000 End Date: 2018 Estimated Attendance Information 7. Overall Attendance: Enter the total number of people predicted to attend this activity and select the method used to determine the attendance. Predicted: 3,000 Method: direct count____, indirect count representative survey____, informal survey_____, structured estimate X , otherX N/A Please explain: 8. Attendance, 50+ miles: Enter the number of people who travel greater than 50 miles predicted to attend this activity and select the method used to determine the attendance. Predicted: 50 Method: direct count , indirect count representative survey____, informal survey structured estimate X , other _ , N/A Please explain: 9. Attendance, Out of State, Out of Country: Enter the number of people from outside the state and country predicted to attend this activity and select the method used to determine the attendance. Predicted: 50 Method: direct count____, indirect count , representative survey______, informal survey____, structured estimate X , other , N/A . Please explain: 10. Attendance, Paid for Overnight Lodging: Enter the estimated number predicted to attend this activity and pay for overnight lodging and select the method used to determine the attendance. Predicted: 20 Method: direct count______, indirect count_ representative survey____, informal survey____, structured estimate , other X , N/A Please explain: Know that people are attracted to Edmonds partly because of the public art but no way to track specifically. 11. Attendance, Did not pay for overnight lodging: Enter the number predicted to attend this activity without paying for overnight lodging and select the method used to determine the attendance. Predicted: 30 Method: direct count_______, indirect count , representative survey______, informal survey------, structured estimate X , other _ , N/A Please explain: 12. Paid Lodging Nights: Total estimated number of paid lodging nights. One lodging night = one or more persons occupying one room for one night. Predicted: 10 Method: direct count , indirect count , representative survey_____, informal survey____, structured estimate , other X , N/A . Please explain: Only anecdotal e.g. TripAdvisor review. Additional Notes: Please provide any additional information regarding the impact of the festival, events, or tourism -related facility using lodging tax funds: Submitted by: Frances Chapin Date: E-mail: frances.chapin edmondswa.gov Phone #: 2018 Tourism Promotion Applications - Recommendation to LTAC Committee: Rathvon, Muir, Sharp Staff. Chapin Date: June 2, 2017 Total Requests: $23,200 Budget: $21,000 ($18,500 in 2017) Total Recommended $21,000 ORGANIZATION REQUEST Past PURPOSE COMMENTS 2018 2017 $2000 $2,000 Advertising on King- Audience, 2800 for 4 (6 total = 4,224) Cascade FM Radio for (55% of season ticket buyers by zip code Symphony outside Edmonds) 4 concerts Overnights unknown/ possibly one. Rec - $2,000 $3,000 $2,000 Advertise & promote 34% outside Snohomish county and 13% Olympic Ballet 2018 performances traveled more than 50 miles, from ticket Radio, digital and print zip codes. Overall 6,000 and total Rec - $2,600 ads, banners and Edmonds shows audience about 3,800 online. Est. 20 paid bed nights. 1,700 $1,500 Create & Print 10,000 Tour - two day event EAF for total brochures/map for Est 600+ sign ins, 55% from outside Art Studio Tour $1,100 Studio Tour Edmonds. Sign in sheets. & ($1,200 for No overnight known. Edmonds Arts for Studio Print advertising for 3 Festival Tour $400 for day festival, inc. Attracts about 60,000 over 3 days, over $500 EAF marketing poster 50% visitors, artist sales records Rec - $1,700 for Overnights unknown but estimate 100, ($1,200 St Tour Festival) many unpaid. Ask them to talk with hotel $500 EAF) for future estimates. $2,500 $2,000 Print & Mail 12,000 700 season subscribers, 14,000 total Edmonds Season Brochures, patrons. Over 60% total outside Driftwood wide distribution, 9 Edmonds from ticket zip codes. Players main shows and 3 Overnights unknown. youth, new banner Rec - $2,400 $2,000 $1,500 Print & radio, banner Two performances @ 550 each 1100+ Sno-King Chorale Advertising for "Bye 63% outside Edmonds (based on zip Bye Birdie"concert - 2 codes for tickets) performances Overnights unknown. Rec - $1,500 $2,500 $2,000 Print ads, banners, and 2,500 attendees, 2,000 from outside DeMiero Jazz radio ads Edmonds based on registration and Festival ticket zip codes, with 300 overnight stays in paid accommodations based on hotel records, unknown unpaid. Rec - $2,500 $2,000 $2,000 Over the street 3600 total, 15% est from outside Art Walk banner, print and Edmonds, 72 over 50 mi digital ads outside Overnight estimate 6 from the wine walk Edmonds Rec - $2,000 1 _ 3400 visitors per show, 57% outside $2,500 $2,000 Brochure for Cascadia ferry/advertising Edmonds Museum Overnights est. 25 Rec - $2,500 $2,500 2,000 Radio and/or print 3000 — 4000 Jazz Connection advertising 100 from over 50 mi 100 overnights est., some in hotel Rec $2,200 $2,500 Did not Print advertising for 3700 tickets, Phoenix Theatre apply season including 40 from over 50 miles season brochure, Overnights unknown posters, and travel Rec - $1,600 related ads Total 2018 Requests $23,200 Total Recommended from requests $21,000 Total Tourism Promotion awards 2018 budget $21,000 Recommendations Approved at the June 5, 2017 Arts Commission meeting. Lodging Tax Expenditure Application Form City of Edmonds Lodging Tax Advisory Committee (LTAC) Estimated Event or Tourism Activity NOTE: It is very important that you fill this application out as completely as possible to ensure you are eligible to receive Tourism Promotion Funds supported through Lodging Tax now and in the future! The City of Edmonds is required to provide the information below from your Final Report to the State. Please plan now how you will collect this information. Questions? Call 425- 775-7724 I. Organization: Edmonds Arts Commission 2. Activity/Event Name: Tourism Promotion advertising rds--tol 0. organizations for radio web and print media: Cascade Symphony $2.000: Olympic Ballet $2.600w Edmonds Arts Festival/S-tudio Tour $1,700; Edmonds Driftwood Players $2,400: Sno-King Chorale I.50: 13eMiero Jazz Festival S2,500a Art Walk Edmonds $2,000 Cascadia Art Museum $2.500;Jazz Connection $2,200w Phoenix Theater $1,600, 3. Activity Type(check one): Event/Festival Marketing X or Facility(acquisition, upkeep, renovation)_ 4. Start Date: 1 /2018 End Date: 12/2018 S. Total Lodging Tax Funds Requested: $ 21,000 (10 organizations) 6. Total Activity/Event Estimated Cost: $ Multipleevents. tol4fing over $100,000 Estimated Attendance Information 7. Overall Attendance: Enter the total number of people predicted to attend this activity and select the method used to determine the attendance. Predicted: 6 Method: direct count____, indirect count , representative survey____, informal survey , structured estimate X , otherN/A Please explain: Various methods of counting, include tickets and estimates. 8. Attendance, 50+ miles: Enter the number of people who travel greater than 50 miles predicted to attend this activity and select the method used to determine the attendance. Predicted: Method: direct count______, indirect count representative survey_____, informal survey , structured estimate X__, other N/A Please explain: 9. Attendance, Out of State, Out of Country: Enter the number of people from outside the state and country predicted to attend this activity and select the method used to determine the attendance. Predicted: Method: direct count______, indirect count representative survey_____, informal survey------, structured estimate__X___, other __, N/A Please explain: 10. Attendance, Paid for Overnight Lodging: Enter the estimated number predicted to attend this activity and pay for overnight lodging and select the method used to determine the attendance. Predicted: Method: direct count_____, indirect count , representative survey_____, informal survey____-__, structured estimate X,_, other , N/A Please explain: 1 1. Attendance, Did not pay for overnight lodging: Enter the number predicted to attend this activity without paying for overnight lodging and select the method used to determine the attendance. Predicted: Method: direct count , indirect count , representative survey______, informal survey______, structured estimate , other. N/A . Please explain: 12. Paid Lodging Nights: Total estimated number of paid lodging nights. One lodging night = one or more persons occupying one room for one night. Predicted: over 400 total Method: direct count_____, indirect count , representative survey____, informal survey______, structured estimate , other_____, N/A . Please explain: Additional Notes: Please provide any additional information regarding the impact of the festival, events, or tourism -related facility using lodging tax funds: See attached summary of applications. Submitted by: Frances Chapin Date: 6/30/ 17 E-mail: _ frances.chapin@edmondswa.gov Phone #: Lodging Tax Expenditure Application Form City of Edmonds Lodging Tax Advisory Committee (LTAC) Estimated Event or Tourism Activity NOTE: It is very important that you fill this application out as completely as possible to ensure you are eligible to receive Tourism Promotion Funds supported through Lodging Tax now and in the future! The City of Edmonds is required to provide the information below from your Final Report to the State. Please plan now how you will collect this information. Questions? Call 425- 775-7724 1. Organization: Edm nds Art Commission 2. Activity/Event Name: Tourism Promotion (inc. concerts) thrpughposters, web. print media. Craze 3. Activity Type(check one): Event/Festival Marketing X or Facility(acquisidon, upkeep, renovadon) 4. Start Date: 1/2018 End Date: 12/2018 S. Total Lodging Tax Funds Requested: $_ 4.000 (375 concerts +Craze and misc ads) 6. Total Activity/Event Estimated Cost: $ 12,000 Estimated Attendance Information 7. Overall Attendance: Enter the total number of people predicted to attend this activity and select the method used to determine the attendance. Predicted: 3,500 Method: direct count______, indirect count_ representative survey____, informal survey______, structured estimate X , other__ , N/A Please explain: 8. Attendance, 50+ miles: Enter the number of people who travel greater than 50 miles predicted to attend this activity and select the method used to determine the attendance. Predicted: 40 Method: direct count____, indirect count_ representative survey____, informal survey__--, structured estimate X , other , N/A . Please explain: 9. Attendance, Out of State, Out of Country: Enter the number of people from outside the state and country predicted to attend this activity and select the method used to determine the attendance. Predicted: 20 Method: direct count , indirect count_ , representative survey____, informal survey_____, structured estimate X___, other----___. N/A Please explain: 10. Attendance, Paid for Overnight Lodging: Enter the estimated number predicted to attend this activity and pay for overnight lodging and select the method used to determine the attendance. Predicted: 20 Method: direct count______, indirect count , representative survey , informal survey______, structured estimate X___, other , N/A . Please explain: 11. Attendance, Did not pay for overnight lodging: Enter the number predicted to attend this activity without paying for overnight lodging and select the method used to determine the attendance. Predicted: 30 Method: direct count indirect count_ , representative survey____-__, informal survey-___-_, structured estimate Xother N/A Please explain: 12. Paid Lodging Nights: Total estimated number of paid lodging nights. One lodging night = one or more persons occupying one room for one night. Predicted: 10 Method: direct count_____, indirect count , representative survey_____, informal survey_____, structured estimate , other. X , N/A . Please explain: This is for general visitors, not able to track. Additional Notes: Please provide any additional information regarding the impact of the festival, events, or tourism -related facility using lodging tax funds: Submitted by: _ Frances Chapin Date: E-mail: frances.chauin@edmondswa.gov Phone #: