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1042010144043742.pdf.y OF ED, LO CITY OF EDMONDS ` 121 5d' Avenue North • Edmonds, WA 98020 r Phone: 425.771.0220 • Fax: 425.771.0221 • Web: www.ci.edmonds.wa.us 4�yqo DEVELOPMENT SERVICES DEPARTMENT: PLANNING DIVISION ADMINISTRATIVE DESIGN REVIEW - STAFF DECISION - BLD -2010-0691 Project Proposal Edward Jones has submitted an application for an internally -illuminated channel letter sign at their 107 5`h Avenue North (#101) location. Property Owner Edward Jones 2293 d Ave South, Suite 301 Edmonds, WA 98020 Design Review Process Applicant Pacific Sign Erectors, Inc. 9792 Edmonds Way # 122 Edmonds, WA 98020 Design review for signs is considered a Type I decision subject to the requirements of ECDC 20.01.003. Because the sign is located in the BD -1 zone, the design standards in ECDC 22.43 apply in addition to those general criteria found in the sign code (Chapter 20.60 ECDC) and the Comprehensive Plan. Analysis 1. Design Standards. The Comprehensive Plan identifies the site as Downtown/Waterfront Activity Center — Retail Core. The proposed sign satisfies the intent of the following goals and policies from the Comprehensive Plan and the design standards in ECDC 22.43: a. Downtown Design Objectives are found on pages 53-58 and are intended to encourage high quality, well designed projects to be developed in the downtown waterfront area that reflect the values of the citizens of Edmonds. b. "Provide clear signage to ident fy each distinct property or business and to improve orientation and way -finding downtown. " (page 56) c. "Minimize distraction from the overuse of advertisement elements. " (page 56) d. "Lighting of signs should be indirect or minimally backlit to display lettering and symbols or graphic design instead of broadly lighting the face of the sign. " (page 56) e. "Signage and other way -finding methods should be employed to assist citizens and visitors in finding businesses and services. " (page 56) f. "Signage should be designed to integrate with the building and street front. Combinations of sign types are encouraged, which result in a coordinated design while minimizing the size of individual signs. " (ECDC 22.43.040.B.8) g. `Instead of broadly lighting the face of the sign, signage should be indirectly lit, or backlit to only display lettering and symbols or graphic design. " (ECDC 22.43.040.B.11) 2. Sin type. An internally -illuminated channel letter wall sign is a conditionally -permitted sign type in the Downtown Activity Center area per ECDC 20.60.020.L. Conditions 2 through 4 in ECDC 20.60.020.M must be satisfied in order to approve such a sign. The proposed sign, with the condition Page I of 2 File No. BLD -2010-0691 Edward Jones sign that it is less than 14 feet high and does not extend past the roof line, will satisfy the referenced requirements. 3. Number of signs. According to ECDC 20.60.025.A.4, a maximum of three commercial signs may be installed at the subject location, excluding window signs. The proposed wall sign will be the only sign for the tenant at this time. 4. Sign size. According to ECDC 20.60.025.A.2, the maximum total permanent sign area for uses in the BD zones is one square foot of sign area for each lineal foot of wall containing the main public entrance to the primary building. The tenant space is 24.63 feet along 5th Avenue and so 24.63 square feet of signage is available for the subtenant. According to ECDC 20.60.030.A, the maximum area for a wall sign in the BD -1 zone is 1 square foot per lineal foot of attached wall. The proposed sign is 17.31 square feet and so satisfies code requirements for size. 5. Sign height and location. According to ECDC 20.60.030.B, the maximum height for a wall sign in the BD -I zone is 14 feet or the height of the face of the building on which the sign is located. As described in Section (2) above, the internally -illuminated wall sign must be less than 14 feet high and less than the height of the face of the building. A condition will be added to the permit to ensure this requirement is met. 6. Colors. The wall sign will consist of white lettering on a raceway painted to match the existing red brick fascia. Decision Based on the facts and conclusions of this report, staff finds that the design review for this project (File No. BLD -2010-0691) is APPROVED, with the following condition: 1) The internally -illuminated channel letter sign proposed for the east building fagade at 107 5th Ave. N (#101) shall have the top of the sign no higher than 14 feet above grade and not extend above the roof line. I have reviewed the application for compliance with the Edmonds Community Development Code. Mike Clugston; Planning Division Date Appeals: Design review decisions by staff are only appealable to the extent that the applicable building permit or development approval is an appealable decision under the provisions of the ECDC. Design review by staff is not in itself an appealable decision. Page 2 of 2