Design Review Decision 10-0691.pdf.y OF ED, LO
CITY OF EDMONDS
` 121 5d' Avenue North • Edmonds, WA 98020
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Phone: 425.771.0220 • Fax: 425.771.0221 • Web: www.ci.edmonds.wa.us
4�yqo DEVELOPMENT SERVICES DEPARTMENT: PLANNING DIVISION
ADMINISTRATIVE DESIGN REVIEW
- STAFF DECISION -
BLD -2010-0691 Project Proposal
Edward Jones has submitted an application for an internally -illuminated channel letter sign at their 107 5`h
Avenue North (#101) location.
Property Owner
Edward Jones
2293 d Ave South, Suite 301
Edmonds, WA 98020
Design Review Process
Applicant
Pacific Sign Erectors, Inc.
9792 Edmonds Way # 122
Edmonds, WA 98020
Design review for signs is considered a Type I decision subject to the requirements of ECDC 20.01.003.
Because the sign is located in the BD -1 zone, the design standards in ECDC 22.43 apply in addition to
those general criteria found in the sign code (Chapter 20.60 ECDC) and the Comprehensive Plan.
Analysis
1. Design Standards. The Comprehensive Plan identifies the site as Downtown/Waterfront Activity
Center — Retail Core. The proposed sign satisfies the intent of the following goals and policies from
the Comprehensive Plan and the design standards in ECDC 22.43:
a. Downtown Design Objectives are found on pages 53-58 and are intended to encourage high
quality, well designed projects to be developed in the downtown waterfront area that reflect the
values of the citizens of Edmonds.
b. "Provide clear signage to ident fy each distinct property or business and to improve orientation
and way -finding downtown. " (page 56)
c. "Minimize distraction from the overuse of advertisement elements. " (page 56)
d. "Lighting of signs should be indirect or minimally backlit to display lettering and symbols or
graphic design instead of broadly lighting the face of the sign. " (page 56)
e. "Signage and other way -finding methods should be employed to assist citizens and visitors in
finding businesses and services. " (page 56)
f. "Signage should be designed to integrate with the building and street front. Combinations of sign
types are encouraged, which result in a coordinated design while minimizing the size of
individual signs. " (ECDC 22.43.040.B.8)
g. `Instead of broadly lighting the face of the sign, signage should be indirectly lit, or backlit to
only display lettering and symbols or graphic design. " (ECDC 22.43.040.B.11)
2. Sin type. An internally -illuminated channel letter wall sign is a conditionally -permitted sign type in
the Downtown Activity Center area per ECDC 20.60.020.L. Conditions 2 through 4 in ECDC
20.60.020.M must be satisfied in order to approve such a sign. The proposed sign, with the condition
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File No. BLD -2010-0691
Edward Jones sign
that it is less than 14 feet high and does not extend past the roof line, will satisfy the referenced
requirements.
3. Number of signs. According to ECDC 20.60.025.A.4, a maximum of three commercial signs may be
installed at the subject location, excluding window signs. The proposed wall sign will be the only
sign for the tenant at this time.
4. Sign size. According to ECDC 20.60.025.A.2, the maximum total permanent sign area for uses in the
BD zones is one square foot of sign area for each lineal foot of wall containing the main public
entrance to the primary building. The tenant space is 24.63 feet along 5th Avenue and so 24.63 square
feet of signage is available for the subtenant.
According to ECDC 20.60.030.A, the maximum area for a wall sign in the BD -1 zone is 1 square foot
per lineal foot of attached wall. The proposed sign is 17.31 square feet and so satisfies code
requirements for size.
5. Sign height and location. According to ECDC 20.60.030.B, the maximum height for a wall sign in
the BD -I zone is 14 feet or the height of the face of the building on which the sign is located. As
described in Section (2) above, the internally -illuminated wall sign must be less than 14 feet high and
less than the height of the face of the building. A condition will be added to the permit to ensure this
requirement is met.
6. Colors. The wall sign will consist of white lettering on a raceway painted to match the existing red
brick fascia.
Decision
Based on the facts and conclusions of this report, staff finds that the design review for this project (File
No. BLD -2010-0691) is APPROVED, with the following condition:
1) The internally -illuminated channel letter sign proposed for the east building fagade at 107 5th
Ave. N (#101) shall have the top of the sign no higher than 14 feet above grade and not
extend above the roof line.
I have reviewed the application for compliance with the Edmonds Community Development Code.
Mike Clugston; Planning Division Date
Appeals: Design review decisions by staff are only appealable to the extent that the applicable building
permit or development approval is an appealable decision under the provisions of the ECDC. Design
review by staff is not in itself an appealable decision.
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