Design Review Decision 11-0555.pdf°` LDIVCITY OF EDMONDS
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` 121 5"' Avenue North • Edmonds, WA 98020
Phone: 425.771.0220 • Fax: 425.771.0221 • Web: www.ci.edmonds.wa.us
ins 1g90 DEVELOPMENT SERVICES DEPARTMENT: PLANNING DIVISION
ADMINISTRATIVE DESIGN REVIEW
- STAFF DECISION -
BLD -2011-0555 Project Proposal
The Savvy Traveler has submitted an application for two signs (a sign on the face of the existing canopy
and a hanging sign beneath the canopy) at their 112 5`" Avenue South location. Neither sign will be
illuminated. An `earth' logo will be mounted in the front window area but will be greater than 24" inside
the window and therefore does not qualify as a "window sign" according to Chapter 20.60 of the
Edmonds Community Development Code (ECDC).
Property Owner
The Savvy Traveler
1125 1h Ave. S
Edmonds, WA 98020
Design Review Process
Tenant
Same as owner
Applicant
The Sign Factory
815 8" St.
Kirkland, WA 98033
Design review for signs is considered a Type I decision subject to the requirements of ECDC 20.01.003.
Because the signs are located in the BD 1 zone, the design standards in ECDC 22.43 apply in addition to
those general criteria found in the sign code (Chapter 20.60 ECDC) and the Comprehensive Plan.
Analysis
1. Design Standards, The Comprehensive Pian identifies the site as Downtown/Waterfront Activity
Center — Retail Core. The proposed sign satisfies the intent of the following goals and policies from
the Comprehensive Plan and the design standards in ECDC 22.43:
a. Downtown Design Objectives are found on pages 56 — 60 and are intended to encourage high
quality, well designed projects to be developed in the downtown waterfront area that reflect the
values of the citizens of Edmonds.
b. "Provide clear signage to idents each distinct property or business and to improve orientation
and way -finding downtown. " (page 58)
c. "Minimize distraction from the overuse of advertisement elements. "(page 58)
d. "Signage and other way -finding methods should be employed to assist citizens and visitors in
finding businesses and services. " (page 58)
e. "Signage should be designed to integrate with the building and street front. Combinations of sign
types are encouraged, which result in a coordinated design while minimizing the size of
individual signs. " (ECDC 22.43.040.B.8)
f. "Blade or projecting signs which include decorative frames, brackets or other design elements
are encouraged. " (ECDC 22.43.040.B.9)
g. "Signage shall include decorative frames, brackets or other design elements. " (ECDC
22.43.040.B.13)
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File No. BLD -2011-0555
The Savvy Traveler signs
2. Sin type. The two proposed signs do not fit neatly into the sign types identified in ECDC 20.60.
The blade sign proposed for underneath the canopy is most similar to a "projecting sign" in that it
extends more than 12 inches beyond the surface of a building or wall, despite the fact that it will not
be mounted directly on the building or wall. Projecting signs are permitted in all districts.
The channel letter sign proposed to be mounted on the outer edge of the canopy is most similar to a
"wall sign" since it is parallel and not projecting more than 12 inches from a wall, although it would
not actually be attached or affixed to a building wall itself but rather the canopy. Wall signs are
permitted in all districts.
3. Number of signs. According to ECDC 20.60.025.A.4, a maximum of three commercial signs may be
installed at the subject location, excluding window signs. The two proposed signs will be the only
signage for the tenant at this time.
4. Sign size. According to ECDC 20.60.025.A.2, the maximum total permanent sign area for uses in the
BD zones is one square foot of sign area for each lineal foot of wall containing the main public
entrance to the primary building. The tenant space is 30 feet wide along 5`I' Avenue and so 30 square
feet of signage is available for the tenant.
According to ECDC 20.60.030.A, the maximum area for a wall sign in the BD zones is I square foot
per lineal foot of attached wall. The proposed sign is 25.7 square feet and so satisfies code
requirements for size.
According to ECDC 20.60.040.A, the maximum area for a projecting sign in the BD zones is 16
square feet. The proposed sign for under the canopy is 4.22 square feet and so satisfies code
requirements for size.
5. Sign height and location. According to ECDC 20.60.030.13, the maximum height for a wall sign in
the BD zone is 14 feet or the height of the face of the building on which the sign is located. In this
case, the sign on the face of the canopy will be approximately 12 feet high.
According to ECDC 20.60.040.13, the maximum height of a projecting sign in the BD zones is 14
feet. The proposed sign will hang under the canopy which is approximately 12 feet high.
6. Colors. Both signs will use red lettering on silver backgrounds. An `earth' logo like that in the front
window will be located on the projecting sign.
Decision
Based on the facts and conclusions of this report, staff finds that the design review for this project (File
No. BLD -2011-0555) is APPROVED.
I have reviewed the application for compliance with the Edmonds Community Development Code.
-7 /? -7/% (
Mike Clugston, Planning Division
Appeals: Design review decisions by staff are only appealable to the extent that the applicable building
permit or development approval is an appealable decision under the provisions of the ECDC. Design
review by staff is not in itself an appealable decision.
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