2020-10-26 Lodging Tax Advisory Committee Packet4XSPECIAL MEETING NOTICE
EDMONDS LODGING TAX
ADVISORY COMMITTEE
The Edmonds Lodging Tax Advisory Committee will hold a meeting on Monday,
October 26, 2020 at 3 p.m. The agenda is attached, miscellaneous items may be
discussed and there will be an opportunity for audience comments.
The meeting will be held via Zoom.
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The public is welcome to attend the meeting.
Posted/Emailed: October 22, 2020
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r17C. 189V
AGENDA
Lodging Tax Advisory Committee
Edmonds City Hall
Virtual Meeting
Monday, October 26, 2020
3-5 P.M.
Zoom Meeting:
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1. Approval of July 20, 2020 Meeting Summary
2. Public Comment
3. Review of 2020 Expenditures and Projected Revenue
4. Miscellaneous
5. Set next meeting date.
6. Adjourn
Lodging Tax Advisory Committee
Via Zoom
Draft Summary Notes from 07/20/20 Meeting
Committee members present:
Kristiana Johnson, City Council
Joe Mclalwain, Edmonds Center for the Arts Executive Director
Frances Chapin, Edmonds Parks, Recreation, & Cultural Services, Mgr.
Pat Moriarty, The Studio
Committee members absent: None
Staff present: Patrick Doherty, Economic Development & Community Services Director
Cindi Cruz, Economic Development
Meeting began at 3:02 p.m.
Approval of September 05, 2019 meeting minutes. Frances moved and Pat seconded to approve
the 09/05/19 meeting minutes. Motion passed unanimously.
2. Public Comment: none
3. Budget and Funding Requests for 2021 (including discussion on 2020 and 2021 revenue
projections): Patrick discussed projections for remainder of 2020 and next year's projections.
Potentially could see a maximum of $70,000 revenue for the remainder of this year. At this point
there is no way to predict the remainder of the year but he did receive some information from
the manager at Harbor Inn regarding the current state of occupancy.
Discussed expenditures and went over approved 2020 budgets and the fact that some funds
may not be expended. All grant funds are reimbursable so expenditures must be documented
for reimbursement up to the grant total. The question was raised regarding the Chamber run
visitor center which has been closed. Chapin noted that the visitor center needs to be ready to
open and will depend on the support when it reopens. There will not be any expenses for the
Taste. The grant will only pay actual expenses up to the amount allotted. The large arts
organizations have a similar situation although keeping in touch with their constituents is an
important part of their tourism promotion for when they do have more activities and events.
CAM for example was allocated $8,000 but it is now by appointment only or through remote
activities. Joe stated what ECA has done and the need to support branding and promotion in
anticipation of reopening. He cautioned that these organizations have included the 2020
allocations in their own budgets and there will need to be further discussion about eligible
expenses. Frances stated that Cascadia and ECA are in a similar situation and have to be creative
to move forward to reopening. How can LTAC become creative and help organizations stay
healthy — recommend contacting CAM & ECA for feedback. Annotate conversations and go
forward with promoting events.
Committee reviewed general advertising spending and it was general consensus to continue the
program as planned. The projected year-end expenditures were lowered to $87,373 from
20 07 20 LTAC minutes
$97,750 due to unexpended Contingency and Miscellaneous funds and lower expenses for rack
card distribution and Bird Fest expenses. It is unlikely that the Wayfinding Signage $7,500 will be
spent in 2020 but the commitment by LTAC to the trolley of $20,000 could be spent in 2020.
Kristiana suggested that more information on the trolley and potentially a multi -year payment
plan would be useful for the next meeting.
Discussion on 2021 budget: the revenue projection for 2021 is $95,000. Pat stated that she is as
busy as last year and is very optimistic for 2021. On the expenditure side, one potential cost
savings is to explore cutting back of rack card distribution to just the ferry and Cindi will look
into this. Patrick stated that a Request for Qualifications (RFQ) for a consultant to provide
tourism promotion will be issued in 2021 since the current consultant was hired in 2014 and the
contract should be review after several years. With respect to eligible expenses for current
allocations in 2020, Joe recommended discussion with CAM to determine if there could be some
joint savings with the ECA and advertising. There was discussion about reaching out to
downtown business owners regarding the wayfinding signage priorities. Pat moved to accept
the proposed 120 budget for 2021, Joe seconded. Motion carried unanimously.
Frances discussed the 123 Fund distribution of 2021 Funds as proposed by the Edmonds Arts
Commission. She noted that organizations have for the most part factored in the possibility that
they will not be back to "normal" for much of 2021. She emphasized how much the smaller
organizations depend on the tourism awards, noting that good promotion will be critical as arts
events do reopen. For 2020 the Write on the Sound conference will be a virtual event and
although some elements may carry forward to 2021, the hope is for an in -person conference.
Joe moved to approve the 123 Fund awards by the Edmonds Arts Commission, Pat seconded.
Motion passed unanimously.
4. Miscellaneous: Patrick advised there is a new manager at the Harbor Inn who will hopefully be
confirmed on the LTAC.
Set next meeting date: September 14, 2020 at 3 p.m.
Meeting adjourned at 4:58 p.m.
NOTE — the next meeting will be in October, not on Sept 14.
20 07 20 LTAC minutes
Revenue LTAC 2019
Amount
Revenue LTAC 2020
Amount
**1/1/2019 je GJ CAFR 13-R
-11,898.66
**1/1/2020 je GJ CAM 29-R
-12,352.96
1/31/2019 je GJ 190009
5,751.86
1/31/2020 je GJ 200010
6,092.51
2/28/2019 je GJ 190025
6,146.80
2/28/2020 je GJ 200026
6,260.45
3/29/2019 je GJ 190047
5,713.15
3/31/2020 je GJ 200039
5,804.66
4/30/2019 je GJ 190068
5,228.32
4/30/2020 je GJ 200053
5,283.93
5/31/2019 je GJ 190083
6,668.12
5/29/2020 je GJ 200069
3,301.10
6/28/2019 je GJ 190105
6,946.16
6/30/2020 je GJ 200091
3,504.44
7/31/2019 je GJ 190121
8,895.26
7/31/2020 je GJ 200104
4,076.65
8/30/2019 je GJ 190141
11,002.64
8/31/2020 je GJ 200130
5,147.10
9/30/2019 je GJ 190164
11,664.82
9/30/2020 je GJ 200152
5,243.06
Subtotal***
56,118.47
Subtotal
32,360.94
10/31/2019 je GJ 190192
11,837.87
11/27/2019 je GJ 190213
8,709.14
12/31/2019 je GJ 190233
7,748.38
12/31/2019 je GJ CAM 29
6,092.51
2/28/2020 je GJ 200026
6,260.45
Total
96,766.82
Total projected revenue 2020***
55,794.72
**Amount of Jan & Feb that is
adjusted back to 2018 to reflect
accrual method of revenue
**Amount of Jan & Feb that is
adjusted back to 2019 to reflect
accrual method of revenue
Updated 01/08/20
Budget Year 2019
Year to date
2019
Budget Year
2020
Year to date
2020
Professional Services:
BEEF-
Sno Co Visitors Center
Contribution
4,500.00
Edmonds Chamber Visitor's Center
2,500.00
2,500.00
4,500.00
Print/Distribute - Rack Brochure
8,500.00
8,259.41
5,000.00
4,111.10
Credit for printing error
(150.00)
Design - Tourism brochure
552.50
Birdfest - Posters and distribution GE
1,500.00
737.67
1,500.00
173.14
Photography/website landing page
Wayfinding signage - Forma
Hiatt Consulting tourism promo(includes
$5,500 carryforward for 2020)
20,000.00
19,992.00
25,500.00
14,994.00
Hiatt Consulting (website hosting & maintena
2,400.00
2,400.00
2,400.00
1,800.00
Hiatt Consulting video production/tourism promo
4,500.00
Total Professional Services:
$ 39,400.00
$ 38,791.58
$ 38,900.00
$ 21,078.24
Advertising:
Tourism/Ads
Advertising/marketing for seasonal opportuni
29,375.00
33,087.00
Seattle Times Digital Holiday
10,000.00
Seattle Times Digital
9,400.00
BrkThru Digital
Paine Field Magazine Ad
3,456.00
6,912.00
Parent Map
3,910.00
Official WA State Visitor Guide/ExperienceWa
6,535.00
2,856.00
Snohomish Co Visitors Guide Ad
2,395.00
Award - Edmonds Chamber Taste of Edmond
1,000.00
1,000.00
Award - Rotary - Waterfront Festival
1,000.00
Award - Edmonds Chamber Chowder Cook-c
500.00
500.00
Award - Cascadia Art Museum
6,000.00
6,000.00
8,000.00
Award - Edmonds Center For the Arts
13,000.00
13,000.00
12,500.00
Facebook Advertising Tourism video
BirdFest Advertising - Cornell
625.00
625.00
625.00
625.00
Budget Adjustment for WA St Visitor Guide
3,534.00
Budget Adjustment for Paine Field Mag Adve
5,000.00
Total Advertising: 1
$ 60,034.00
$ 47,421.00
$ 54,212.00
$ 19,793.00
Total Professional Svcs/Advertising
$ 99,434.00
$ 86,212.58
$ 93,112.00
$ 40,871.24
Miscellaneous:
Miscellaneous
1,000.00
2,000.00
91.81
CONTINGENCY
4,763.00
Memberships (WTA, Seattle Tourism Bureau)
583.33
500.00
Total Miscellaneous:
$ 1,000.00
$ 583.33
$ 6,763.00
$ 591.81
Economic Development Total
$ 100,434.00
$ 86,795.91
$ 99,875.00
$ 41,463.05
Every 3 year Log Cabin Restoration
4,500.00
4,211.76
Transfer to Fund 117
4,000.00
4,000.00
2,000.00
Emerging Opportunity: Wayfinding signage
7,500.00
Emerging Opportunity: Trolley Support
20,000.00
Subtotal
$ 108,934.00
$ 91,007.67
$ 111,375.00
$ 43,463.05
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