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2020-11-23 Youth Commission MinutesPage 1.1.1 Youth Commission Meeting Minutes 11/23/2020 Commission Members Present: Chair Owen Lee Treasurer Sydney Pearson Secretary Brook Roberts Grace Kamila Finn Paynich Brooke Rinehimer Aaron Nateephaisan CALL TO ORDER Commission Members Absent: Co -Chair Jacob Sawyer Zane Marulitua Hunter DeLeon Staff Present: Casey Colley Kim Anderson Chair Owen Lee moved to call the meeting to order at 6:04 pm over Zoom. Owen read the land acknowledgment statement. II. INSTAGRAM ACCOUNT: PROFILE PHOTO With the new Instagram account, @edmondsyouthcommission, a profile photo is needed for it. ➢ A color theme that carries the symbolism of Edmonds, could be a primary focus in the picture. Blue would be that color. ➢ On the same note, the ferry is also symbolic of Edmonds. And the picture could include an illustration of that ferry wrapped around our organization's name. Edmonds Youth Commission can be shortened to EYC. o Could also be the fountain instead of the ferry. But what else is representative of all of Edmonds, rather than just the downtown are? We're not only representing the youth of the downtown area. ➢ A different idea would be a circle with hands with the EYC acronym wrapped around it. Using different skin colored hands to promote diversity, and to show we're supporting all youth, not just those of a certain skin color. Perhaps people of tied hands to show how we are interconnected with one another, and share similar struggles that youth face. Using different symbols, such as the BLM fist, LGBT flag, in the logo. This would be a hard idea to achieve as there are so many movements to include, therefore the word art alternative would be an interesting idea. Based off of our discussion, we have decided that going with the word art idea would be the best option. With "EYC" (short for Edmonds Youth Commission) in the center and faces of youth with different skin colors surrounding the acronym. Grace's sister will illustrate our profile photo, and it will be on the consent agenda of the December 16th meeting. Page 1.1.2 III. INSTAGRAM ACCOUNT: BIOGRAPHY ABOUT THE COMMISSION With the new Instagram account, @edmondsyouthcommission, a short description about what we do (biography) is needed to inform the general public. ➢ Should include important information about the Commission including our key values, what the Youth Commission does, how we impact/benefit the youth of our community. The URL in our biography can link directly to our Youth Commission page on the City website to show what we do at a broader level. It would be best to put our endorsements and initiatives on our website, and do constant "shameless plugs" to our website. ➢ A condensed version of our current mission statement would be best so when people pull up the website, they can see how everything falls into place in terms of our work and community engagement. o With that said, the biography will be: "For youth, by youth, aiming to protect, preserve, support, and advocate for all youth in Edmonds." IV. INSTAGRAM ACCOUNT: CAMPAIGNS & INITIATIVES TO POST ABOUT The purpose of our Instagram account is to have a platform where youth can keep up with our campaigns or initiatives. It is also a useful tool in spreading the word about other campaigns and initiatives. ➢ To continue to support our focused goal this year in mental health, we need to post on topics relating to mental health. o Shannon suggested something similar to the 'Strive for 5' campaign, where people are encouraged to reach out to 5 family members or friends during this time of COVID, per day to see how they are doing o Could interview individuals personally impacted by suicide ➢ A LinkTree link in our URL biography could be useful in sharing about campaigns and initiatives, but seems a bit unprofessional. At the end of the day, we should do what's best for the youth of Edmonds by using these types of services, even if it may seem "unprofessional". We could always change this later after we create it, if we don't like it or if it's not useful. Owen will make it and forward it to the rest of the Social Media Committee. In regards to our posts, we can use simple infographics, similar to what is commonly shared about important social issues. o For example, with the 'Strive for 5' or 'Take 5 to Save Lives' campaigns, we can make a post, then save the post as a highlight. Each posts can have —5 slides in it. Threads of hotlines can be added, and the posts can be reposted to the story, while being saved as a highlight. Important to include the policies of confidentiality with these hotlines, as well. o With the Snohomish County Health District Suicide Prevention alert, it can be posted as a screenshot. o The first three posts will be of the 1) 'Strive for 5' campaign, 2) One with hotlines, and 3) the SnoHD suicide prevention advisory. Page 1.1.3 Can also do Instagram takeovers, with Commissioners taking over the Instagram for a day and showing what they do, including how they take care of their mental health, while posting with the story feature. All of this can be combined into one singular highlight. V. INSTAGRAM ACCOUNT: WHO TO FOLLOW & GAINING TRACTION ➢ Should the account only follow Commissioners? No, it should follow everyone who follows the account as people will have more incentive to unfollow if we don't follow them back, and we are trying to increase engagement. Accessibility needs to be prioritized. o There is no general City of Edmonds Instagram account, although certain departments (like Parks & Recreation) have accounts that we could follow, in addition to the SnoHD account. o Following the Instagram accounts of Edmonds High Schools ASBs would be important, and if we could ask them to repost our posts, that would be a useful tool in gaining attention among Edmonds youth. Owen will reach out to other school accounts, excluding EWHS, as he already manages that account. Posting stories or posts using Instagram's ad feature would be a great way of reaching our target demographic, where we can focus on a specific area and age. ➢ After our first post, everyone will repost it to their personal account to help gain traction. ➢ A press release would be a good idea to help spread the word about our Instagram account on MEN or the Edmonds Beacon. We could work in collaboration with Edmonds businesses to spread the word about our account by highlighting a business every month and asking for promotion from them in return. Many businesses tend to be open to this idea. Could be done on both a post and a story. VI. REVIEW OF DISCUSSION ➢ The profile photo must be complete before we post anything. If posts advocate for something, there should be a story highlight. Although, no more than 5 story highlights on our profile. When posting, utilizing hashtags and tags are essential to get on the explore page. A good way to track insight and traction is by using the organization feature on Instagram. This would also help us with getting ads set up. LinkTree: will include the 'Take 5 to Save Lives' campaign, hotlines, and other helpful resources beyond those two, in addition to our Youth Commission website. Before we do any member highlights, we should gain at least 100 followers, then start posting normal posts. o A waiver will need to be signed by Youth Commissioners and their parents before any posts can be made with pictures or videos with members in it. First post will be welcoming visitors to the page, second will be the SnoHD public health advisory, and then after 100 followers, we will start posting on a regular schedule. Page 1.1.4 The goal is to have everything up before 2021. VII. FINAL COMMENTS Brook: new members should check their email for an email update. At the next meeting, we will be having a guest from FairVote WA, an organization that advocates for ranked choice voting. ➢ Casey: please complete your biography for the Youth Commission website, and include your pronouns. She will send out a consent form for photos and videos. IX. ADJOURNMENT Chair Owen Lee adjourned the meeting at 6:58 pm.