2022-03-22 Lodging Tax Advisory Committee PacketSPECIAL MEETING NOTICE
4 EDMONDS LODGING TAX
ADVISORY COMMITTEE
The Edmonds Lodging Tax Advisory Committee will hold a meeting on Tuesday,
March 22, 2022 at 3 p.m. The agenda is attached, miscellaneous items may be
discussed and there will be an opportunity for audience comments.
The meeting will be held via Zoom.
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The public is welcome to attend the meeting.
Posted/Emailed: March 21, 2022
POSTED:
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`17C. 189V
AGENDA
Lodging Tax Advisory Committee
Edmonds City Hall
Virtual Meeting
Tuesday, March 22, 2022
3PM - 5PM
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Meeting ID: 826 8354 1865
Passcode: 709051
1. Approval of July 12, 2021 Meeting Summary
2. Public Comment
3. Review of 2021 Expenditures
4. 2022 Tourism Promotion Grants Press Release
5. Economic Development 2021 recap on Tourism Promotion
6. Miscellaneous
7. Set next meeting date.
8. Adjourn
Lodging Tax Advisory Committee
Via Zoom
Draft Summary Notes from 7/12/21 Meeting
Committee members present: Kristiana Johnson, City Council
Frances Chapin, Edmonds Parks, Recreation, & Cultural Services, Mgr.
Pat Moriarty, The Studio
Joe Mclalwain, Edmonds Center for the Arts Executive Director
Committee members absent: None.
Guest: None.
Staff present: Patrick Doherty, Economic Development & Community Services Director
Megan Luttrell, Economic Development
Meeting began at 1:10 p.m.
Joe led meeting in Kristiana's absence. Kristiana joined at 1:14 p.m.
1. Approval of March 1, 2021 meeting minutes. Pat moved and Frances seconded to approve the
3/1/20 meeting minutes. Motion passed unanimously.
2. Public Comment: None.
3. Budget and Funding Requests for 2022 (including discussion on 2021 and 2022 revenue
projections): Patrick gave a brief overview of the budget document. He further explained the
projections for 2021 and next year. The Committee agreed with the revenue projection for
2021, $71,250. Patrick walked the Committee through the budget spreadsheet and opened a
discussion about 2022 revenue. Joe suggested $110,000 revenue projection for 2022. Pat agreed
that we don't want to project as high as pre-COVID but split the difference. Kristiana agreed
with the projection as did Frances. Kristiana suggests reaching out to Harbor Inn for their input.
Patrick moved on to projected expenditures for 2022. Kristiana and Pat both support continuing
production of the rack card for the ferries as they feel it provides worthwhile advertisement.
Patrick further covered expenditures including Bird Fest, the Chamber of Commerce, Tourism
Promotion, web hosting and general advertising. Cascadia Art Museum's funding request of
$10,500 has been combined from two requests to one request this year. Frances explained that
the large entities should request from just 120 rather than splitting it between 120 and 123, (as
CAM has done in years past) they're not asking for more funds, they're combining their ask it to
one from the 120 fund only. Patrick shared that the Mayor has proposed additional tourism
promotion funding from the ARPA funds the City is receiving; this is contingent on Council
approval. Kristiana asked where the trolley expenditure was programmed. Patrick explained that
the expenditure was programed into multiple funds; it was not allocated in the 2021 budget. If
approved, the ARPA funds could be used for the trolley expense. Patrick continued down the
spreadsheet to explain the remaining expenses. Frances asked if we should add funding to the
contingency line for unforeseen expenses. Patrick agreed there should be some funding
allocated. He suggested adding $1,000 to the miscellaneous line rather than contingency,
everyone agreed. Joe asked about the advertising lines for Chamber events; Chamber did not
submit a lump sum request for their special events since the committee had requested they not
21 07 12 LTAC minutes
put in individual event requests. Kristiana asked about adding $20,000 for trolley support.
Patrick suggested the ARPA funding would be a better funding source for this expense.
Frances shared the projections and budget for the 123 fund. She explained that the Sno-King
Chorale and the DeMiero Jazz festival requests will not be used for 2021 as the events did not
happen, but they have applied for 2022. The projected expenditures for 2022 total $28,200-
with $19,000 for Tourism Promotion Awards. There was a discussion regarding cleaning up the
spreadsheet, Megan will do this after the meeting. Joe asked about the Arts Commission
programs; what fund pays for this? Frances explained that $15,000 is allocated annually from
the General Fund. There are some donations for Write on the Sound but it brings in revenue and
pays for itself. There is sponsorship for the Hazel Miller concerts and concerts at City Park.
Kristiana inquired about line adjustments? Frances explained that this adjustment is done by
Finance. Kristiana asked about lines for Wayfinding Signage? ARPA funding could pay for this
rather than LTAC funds. There was a wayfinding request in the 120 Fund 2020 budget, but it was
not completed and didn't get budgeted for 2021. This line should be eliminated from the budget
spreadsheet; it's not something we should do out of the 120 or 123 funds. There will be a
request in the 2022 General Fund budget of $50,000 per year for four years that could cover the
cost for signage. Kristiana asked about other advertising and Frances explained that this line is
now wrapped up into the $4,000 from the 120 fund that is transferred to the 117 100 fund. The
Partnerships line can also be removed. Pat explained there was a long discussion several years
ago about having it in there, so can be removed but don't forget that it's available. Frances
suggests that it be removed and be added back in as budget amendment if necessary. Sales
Maps/Books is no longer a program in the 123 and can be removed, as can the Waterfront
Festival Frances moved to approve the budget, Joe seconded and contingent on verifying
adjustments with Finance. Motion passed unanimously.
4. Miscellaneous: Pat has a couple questions on the editorial calendar. What are the blue boxes
and who is Carol? Patrick shared that Carol is an additional writer for Visit Edmonds website
blogs, the blue boxes indicates a Carol article. Pat is requesting more diversity in the articles and
photos and the Visit Edmonds website. Frances commented the literary arts are not represented
in the Editorial Calendar at all, she would like to see them included, e.g We Speak program at
the ECA; Write on the Sound; Epic as an organization; friends of the Edmonds library; the
Edmonds Book Shop events are all literary art events that should be included. Patrick gave a
brief review of the Uptown Market that debuted on July 8th. It was a great community event
with wonderful music acts organized by Frances. There are two more opportunities to attend,
August 121h and September 91h. Frances suggested the ramen reviewer would be great to have
put a piece together for Visit Edmonds site.
Set next meeting date: After a brief discussion it was decided to meet on September 27, 2021,
1pm-3pm.
Adjourn: Meeting adjourned at 2:32 p.m.
21 07 12 LTAC minutes