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2023-05-17 Economic Development Commission Packetf n C. 1 g9v AGENDA Edmonds Economic Development Commission Wednesday, May 17, 2023 6PM - 8PM HYBRID MEETING The Economic Development Commission members will be meeting in person and/or remotely for this meeting. The public may join at the physical location or join through zoom. PHYSICAL LOCATION Brackett Meeting Room, Edmonds City Hall — 3' Floor 121 5' Ave N, Edmonds, WA 98020 REMOTE MEETING/ZOOM INFORMATION: https://zoom.us/j/98696685791 ?pwd=RvtOZj VuK3ZCNON401 RrMHZgSWpyQT09 Meeting ID: 986 9668 5791 Passcode: 901513 6:00 P.M. — Call to Order and Land Acknowledeement: "We acknowledee the original inhabitants of this place. the Sdohobsh (Snohomish) people and their successors the Tulalip Tribes, who since time immemorial have hunted, fished, gathered, and taken care of these lands. We respect their sovereignty, their right to self-determination, and we honor their sacred spiritual connection with the land and water." - City Council Land Acknowledgment Call to Order 1. Roll Call and Recognition of Approved Absences 2. Approval of Agenda 3. Approval of April 19, 2023, Meeting Summary 4. Audience Comments (3 minutes per person) 5. Council Spotlight: Jenna Nand (20 min) 6. Discussion: Council/EDC Revenue Discussion Debrief (30 min) 7. Discussion: Creative Economy pt. 2 (20 min) 8. Discussion: Family, Child and Youth -Focused Businesses/Activities (30 min) 9. Liaison Updates (5 minutes each) a. City Council b. Port of Edmonds c. Chamber of Commerce d. Planning Board 10. Roundtable Discussion 11. Adjourn Next regular meeting: June 21, 2023, 6 PM CITY OF EDMONDS ECONOMIC DEVELOPMENT COMMISSION MEETING April 19, 2023 COMMISSIONERS PRESENT: Nicole Hughes, Chair Kevin Harris, Vice Chair Darrol Haug Jay Hoag Kevin Smith Keith Hamilton Natalie Seitz Matt Cox Kate Nolan — Student Representative COMMISSIONERS ABSENT: Vacant Seat -Mayor Appointment Vacant Seat -Mayor Appointment LIAISONS PRESENT: Vivian Olson, Councilmember, ex-officio David Preston, Port Commissioner, ex-officio Ryan Crowther, Edmonds Chamber, ex-officio LIAISONS ABSENT: Vacant — Planning Board, ex-officio GUEST: None. STAFF PRESENT: Todd Tatum, Director CS/ED Megan Luttrell, Program Coordinator CS/ED Economic Development Commission meeting conducted via ZOOM and called to order by Nicole Hughes at 6:04 p.m. Call to Order and Land Acknowledgement 1. Roll Call and Recognition of Approved Absences: Round table introductions to introduce Natalie and Matt to the group. 2. Approval of Agenda: Darrol moved to approve the agenda; Jay seconded; motion passed. 3. Approval of February 15, 2023, Meeting Summary: Kevin Smith moved to approve the meeting summary; Darrol seconded; motion passed with Natalie abstaining. 4. Audience Comments: None. 5. Discussion: April 28 Revenue Session with Mayor and City Council: Nicole shares that the Commission has been invited to attend the Council's budget retreat, specifically lunch and the revenue discussion. How would the group like to prepare for the conversation? Vivian adds that there is no pressure to come with prepared discussion topics. This group could have valuable insight to share on how to build revenue sources to maintain healthy finances. Kevin H. clarifies that this is a listening exercise rather than a brainstorm session. Vivian invites that group to come with an open mind and ideas. Kevin H. explains to Natalie and Matt the efforts the group have made over the past couple of years to build and strengthen the Commission relationship with Council. Matt asks Vivian if she's talking about immediate revenue sources. She responds with immediate within the next 5 years. Vivian explains that there are areas where budget cuts might seem appropriate but some funding cannot be reallocated such as a $4M donation to the Parks Department that was specifically donated for beautification. Nicole asks if the Commission would like to create a work group to do a deep dive into this topic. Kevin Smith suggests waiting to hear what Council's needs are. 6. Discussion: Creative Economy Todd shares a PowerPoint with the group to walk them through the concept of creative economy, including the history of the Creative District as well as the next steps for the Creative District redesignation (see attached). Natalie points out the disparity of investment to DRAFT Meeting Summary Economic Development Commission April 19, 2023 Page 1 other areas of the City. Todd responds that the point is not lost on staff or Council, the Comp Plan and Economic Development Element updates will have an equity lens applied to it to include the economic disparities. Kevin Smith suggested a Creative District passport idea to encourage visiting more than one Creative District. Jay suggests Port Townsend as a natural partner in this idea. David Preston asks if non-resident visitors are better, economically, than residents. Todd explains they both have economic value. Natalie adds that the downtown core and waterfront has had significantly more investment than the Hwy 99 Corridor, and Lake Ballinger. Todd is willing to address this topic further at our next meeting. 7. Extended Agenda: Family, Child and Youth -Focused Businesses/Activities Darrol shares that Edmonds is missing the mark on indoor, rainy day, kid entertainment. He asks that everyone review the two handouts that he provided to the Commissioners. How can Edmonds add creative for kids entertainment, that is unique to Edmonds. 8. Liaison Updates: a. City Council (Vivian Olson) nothing more to share. b. Port of Edmonds (David Preston) the new admin building should be done by September. Puget Sound express is seeing a variety of whales and it's also bringing in a lot of tourism. c. Chamber of Commerce (Ryan Crowther) Ryan shares they're moving into event season. Their top 5 events bring 50,000 people into the city. Inflation is hitting them hard. 4 of 5 events are free so they're working hard to keep it that way. They are shifting the structure of some events. They launched Taste Presents; this year Taste event will elevate the food experience. Taste Edmonds is also adding a makers market at the event, this part will be a free section to the event. 7. Roundtable Discussion: Kate will try to come to the Council Retreat next Friday. Darrol explains the school bond issue, one grade school will cost $170M to build. They're trying to convince the School District to pay for the school with a tax over the course of 4 years rather than 20 years with a bond, it ultimately will save tax payers money. Kevin Smith explains that when he was kid there was indoor entertainment for kids with Funtasia, he's looking forward to a future discussion on this. Jay, nothing to share. Matt thanked everyone for their warm welcome and he's excited to be here. Natalie is excited to be here and be part of the conversation. Nicole is looking forward to their time with the Council next week. Kevin H is glad to be back in person, he's looking forward to Darrol and Kevin S.'s discussion on children's indoor entertainment. 10. Adjourn at 8:08 p.m. Next meeting: May 17, 2023, 6 PM location Hybrid — Brackett Room & Zoom DRAFT Meeting Summary Economic Development Commission April 19, 2023 Page 2 Edmonds Creative District History and overview 03/15/23 This certification is granted to CITY OF EDMONDS for their commitment to arts, culture and growing the creative economy in their community Karen J. Hanan December 3, 2016 E—ti- D —tor 'S41rCTM1 _- d- Oa-C OI Iss.I L` wM :i L:i: r'I-l.-I1:IJ WA Creative Districts • Established by the State in 2017 • Coordinated by the Washington State Arts Commission (ArtsWA) - modeled after Colorado's Creative Districts program • Goals to celebrate creative diversity and foster economic vitality • ArtsWA provides technical assistance, professional support, and small grant opportunities for certified programs • Creative District program is one tool in the tool box COMMUNITY SERVICES/ECONOMIC DEVELOPMENT City of Edmonds: Community Cultural Plan 4, k rt walk e6w,6 � ' 'F ARTS & CULTURE 2017 ECONOMIC IMPACT STUDY t Arts and culture support Edmonds' economic health and community - vibrancy while strengthening the community's regional image. There are o least 300 arts -related sid ntsan visitors. Programs and businesses in Edmonds, serving a range of residents and visitors. This study summarizes the economic contributions of the arts and culture sector in Edmonds using survey and interview data collected from May to October 2017. Washington Creative Districts, September 2022 Coupevilleig Port Townsend Langley Edmonds Rainier Bainbridge Islands Walley Issaquah Bremerton 49 OBurien * Olympia OTenino 0 Vancouver Ellensburg 19 Yakima Twi sp Moses Lake lone Chewelah Newport Walla Walla/ Kennewick College Place Certified Creative District 0 Active -Stage Planning ArtsWA Certification Criteria • Identify contiguous area that includes a mix of creative sector uses within its boundaries • Walkable, distinguished by physical, artistic, and cultural resources • Concentration of arts and cultural organizations, and creative enterprises • Complementary non -arts businesses, such as restaurants • Vigorous arts and cultural activity, such as art walks, festivals, concerts, and community gathering places • Community generated 5 year Work Plan • Governance structure and budget oS«a o�as Gaga"Je ArtsWA Certification Criteria (�osyn S'I INy n x t S -4� aw.,s.�,S4•E:s4 4yS._1 SS` 't'�._ w; 4 i� ++i' tee, �s -ti,.�. ` ,,,s, �;+ `titii 'O` yr► � ► �s` c-o°+ +y Sm @+�+ ay1Q' � kw'a�yL �. r, oa• ,.�'• �, `! 9y'i y, ER ° e t �, ter•; R r.< �, � roe' t 4 y rgta'° ,n � -; ° s , • \e�� � �� y � a ar tee, � ,� v, �. •M � `,M tk tt$ �'"`!'e�y► , ° �•�' ' t� � t3 b� et't� at •, •�o,�.ot�,S 4 q�•''l ya1'�?c y � ,AcS t;48_' ♦�•. d �} JF 10 � w Edmonds Process and Five -Year Work Plan Edmonds Arts Commission and Economic Development Department convened public meetings to identify priorities for the proposed 5 year Work Plan .T. (including capital placemaking project) Listed creative sector businesses/organizations within proposed district Developed governance structure with City as lead and Advisory Committee representatives of creative sector Interview with ArtsWA selection committee Defining the Creative Sector Creative Sector entities (businesses and not for profits) -defined to include broad range of creative activities, supplies for creation, technical support for creation, and lifelong learning • What is included? Galleries, art stores, makers, artists, design, software development, multi -media, retail featuring hand crafted, event venues, performance, event planning, arts education, learning, museums, craft food and beverage C � Creative District Focus Areas Area A. Strengthening and expanding the creative identity of Edmonds Area B. Leveraging and connecting creative experiences in Edmonds Area C. Retaining and attracting creative businesses and nonprofits in Edmonds Creative District Lessons Learned 1. Value is in the organization 2. Allows us to talk about priorities 3. It helps us to talk about the creative economy and its value 4. It's as much about what is in the boundaries as what's outside OF E DA, G N Some Thoughts on Edmonds and Creativity 1. It impacts all businesses 2. A village of entrepreneurs 3. Connection and collisions 4. It's not just about one thing Q� Creative Sector Economics Exhibit 40. Economic Output Projections for Edmonds Arts and Culture Medium High $19,6OO,OOO $49,230,000 Source: WA Office of Financial Management; BERK, 2017. nomic Output Employment (FTE) $ 26,940,000 $51,9100000 $130,350,000 LEE Labor Income $8,940,00❑ $17,230,000 $43,260,000 Creative Sector Economics Exhibit 15. Composition of Earned Income Sources Public sector Not -for -profit Businesses ■ Box office/admissions (includes memberships) ■ Sales (includes merchandise, concessions, artwork) ■ Other Source: BERK, 2017. $1,41 6,392 $2,489,540 $1,607,997 ■ Tuition/workshops ■ Facility rentals ■ % breakdown not reported r� Creative Sector Economics Exhibit 17. Composition of Operating Expenditures Public sector Not -for -prof it Businesses Source: BERK, 2017. 0 40/ 31 % 14% 7% 1509 10%11 8% Tf°/a $2,464,980 $3,736,628 36% 23% 19% 6% 9% =0 ■ Personnel ■ Equipment costs ■ Marketing ■ Taxes ■ aka breakdown not reported ■ Mortgage/rent ■ Cost of production and/or goods sold ■ Professional services ■ Other Q� Creative Sector Economics Exhibit 20. Edmonds Arts Attendees, Clients, or Customers 270"11 : III II"t:14 M From outside Edmonds, within 50 miles From over 50 miles away Total attendees, clients, or customers 229,874 162,098 31,806 424,197 Source: BERK, 2017. Note: Due to rounding, the percentages in this table do not add up to 1 00%. 54% 7% QF E DM O G� Creative Sector Economics Exhibit 32. Primary Arts and Cultural Interests by Resident Status Dance Festivals Non-residents 'Heritage, including historical museums, exhibits, and events Music ■ Literary arts ■ Theater Residents� � r.� t i � � � � � i � � * � ■Visual arts, including art museums and galleries ■ FilITI/Movies ■ Events for children or your i 0% 20% 40% 60% 80% 100%