2023-04-19 Economic Development Commission MinutesCITY OF EDMONDS
ECONOMIC DEVELOPMENT COMMISSION MEETING
April 19, 2023
COMMISSIONERS PRESENT:
Nicole Hughes, Chair
Kevin Harris, Vice Chair
Darrol Haug
Jay Hoag
Kevin Smith
Natalie Seitz
Matt Cox
Kate Nolan — Student Representative
COMMISSIONERS ABSENT:
Vacant Seat -Mayor Appointment
Vacant Seat -Mayor Appointment
LIAISONS PRESENT:
Vivian Olson, Councilmember, ex-officio
David Preston, Port Commissioner, ex-officio
Ryan Crowther, Edmonds Chamber, ex-officio
LIAISONS ABSENT:
Vacant — Planning Board, ex-officio
GUEST:
None.
STAFF PRESENT:
Todd Tatum, Director CS/ED
Megan Luttrell, Program Coordinator CS/ED
Economic Development Commission meeting conducted via ZOOM and called to order by Nicole Hughes
at 6:04 p.m.
Call to Order and Land Acknowledgement
1. Roll Call and Recognition of Approved Absences: Round table introductions to introduce Natalie and
Matt to the group.
2. Approval of Agenda: Darrol moved to approve the agenda; Jay seconded; motion passed.
3. Approval of February 15, 2023, Meeting Summary: Kevin Smith moved to approve the meeting
summary; Darrol seconded; motion passed with Natalie abstaining.
4. Audience Comments: None.
S. Discussion: April 28 Revenue Session with Mayor and City Council: Nicole shares that the
Commission has been invited to attend the Council's budget retreat, specifically lunch and the
revenue discussion. How would the group like to prepare for the conversation? Vivian adds that there
is no pressure to come with prepared discussion topics. This group could have valuable insight to share
on how to build revenue sources to maintain healthy finances. Kevin H. clarifies that this is a listening
exercise rather than a brainstorm session. Vivian invites that group to come with an open mind and
ideas. Kevin H. explains to Natalie and Matt the efforts the group have made over the past couple of
years to build and strengthen the Commission relationship with Council. Matt asks Vivian if she's
talking about immediate revenue sources. She responds with immediate within the next 5 years.
Vivian explains that there are areas where budget cuts might seem appropriate but some funding
cannot be reallocated such as a $4M donation to the Parks Department that was specifically donated
for beautification. Nicole asks if the Commission would like to create a work group to do a deep dive
into this topic. Kevin Smith suggests waiting to hear what Council's needs are.
6. Discussion: Creative Economy Todd shares a PowerPoint with the group to walk them through the
concept of creative economy, including the history of the Creative District as well as the next steps for
the Creative District redesignation (see attached). Natalie points out the disparity of investment to
other areas of the City. Todd responds that the point is not lost on staff or Council, the Comp Plan and
Meeting Summary
Economic Development Commission
April 19, 2023
Page 1
Economic Development Element updates will have an equity lens applied to it to include the economic
disparities. Kevin Smith suggested a Creative District passport idea to encourage visiting more than
one Creative District. Jay suggests Port Townsend as a natural partner in this idea. David Preston asks
if non-resident visitors are better, economically, than residents. Todd explains they both have
economic value. Natalie adds that the downtown core and waterfront has had significantly more
investment than the Hwy 99 Corridor, and Lake Ballinger. Todd is willing to address this topic further
at our next meeting.
7. Extended Agenda: Family, Child and Youth -Focused Businesses/Activities Darrol shares that
Edmonds is missing the mark on indoor, rainy day, kid entertainment. He asks that everyone review
the two handouts that he provided to the Commissioners. How can Edmonds add creative for kids
entertainment, that is unique to Edmonds.
8. Liaison Updates:
a. City Council (Vivian Olson) nothing more to share.
b. Port of Edmonds (David Preston) the new admin building should be done by September. Puget
Sound express is seeing a variety of whales and it's also bringing in a lot of tourism.
c. Chamber of Commerce (Ryan Crowther) Ryan shares they're moving into event season. Their
top 5 events bring 50,000 people into the city. Inflation is hitting them hard. 4 of 5 events are free
so they're working hard to keep it that way. They are shifting the structure of some events. They
launched Taste Presents; this year Taste event will elevate the food experience. Taste Edmonds is
also adding a makers market at the event, this part will be a free section to the event.
7. Roundtable Discussion: Kate will try to come to the Council Retreat next Friday. Darrol explains the
school bond issue, one grade school will cost $170M to build. They're trying to convince the School District
to pay for the school with a tax over the course of 4 years rather than 20 years with a bond, it ultimately
will save tax payers money. Kevin Smith explains that when he was kid there was indoor entertainment
for kids with Funtasia, he's looking forward to a future discussion on this. Jay, nothing to share. Matt
thanked everyone for their warm welcome and he's excited to be here. Natalie is excited to be here and
be part of the conversation. Nicole is looking forward to their time with the Council next week. Kevin H is
glad to be back in person, he's looking forward to Darrol and Kevin S.'s discussion on children's indoor
entertainment.
10. Adjourn at 8:08 p.m.
Next meeting: May 17, 2023, 6 PM location Hybrid — Brackett Room & Zoom
Meeting Summary
Economic Development Commission
April 19, 2023
Page 2
Edmonds Creative District
History and overview
03/15/23
This certification is granted to
CITY OF EDMONDS
for their commitment to arts, culture and
growing the creative economy in their community
Karen J. Hanan December 3, 2016
E—ti- D —tor 'S41rCTM1 _- d- Oa-C OI Iss.I L`
wM :i L:i: r'I-l.-I1:IJ
WA Creative Districts
• Established by the State in 2017
• Coordinated by the Washington State Arts Commission (ArtsWA) -
modeled after Colorado's Creative Districts program
• Goals to celebrate creative diversity and foster economic vitality
• ArtsWA provides technical assistance, professional support, and
small grant opportunities for certified programs
• Creative District program is one tool in the tool box
COMMUNITY SERVICES/ECONOMIC DEVELOPMENT
City of Edmonds:
Community Cultural Plan
4,
k
rt walk e6w,6 � ' 'F
ARTS &
CULTURE
2017 ECONOMIC IMPACT STUDY
t Arts and culture support Edmonds' economic health and community
- vibrancy while strengthening the community's regional image. There
are o least 300 arts -related sid ntsan visitors.
Programs and businesses in
Edmonds, serving a range of residents and visitors. This study summarizes
the economic contributions of the arts and culture sector in Edmonds
using survey and interview data collected from May to October 2017.
Washington Creative Districts, September 2022
Coupevilleig
Port Townsend Langley
Edmonds
Rainier
Bainbridge Islands Walley Issaquah
Bremerton 49 OBurien
* Olympia
OTenino
0 Vancouver
Ellensburg
19 Yakima
Twi sp
Moses Lake
lone
Chewelah
Newport
Walla Walla/
Kennewick College Place
Certified Creative District
0 Active -Stage Planning
ArtsWA Certification Criteria
• Identify contiguous area that includes a mix of creative sector uses
within its boundaries
• Walkable, distinguished by physical, artistic, and cultural resources
• Concentration of arts and cultural organizations, and creative
enterprises
• Complementary non -arts businesses, such as restaurants
• Vigorous arts and cultural activity, such as art walks, festivals,
concerts, and community gathering places
• Community generated 5 year Work Plan
• Governance structure and budget
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ArtsWA Certification Criteria
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Edmonds Process and Five -Year Work Plan
Edmonds Arts Commission and Economic Development Department
convened public meetings to identify priorities for the proposed 5 year
Work Plan
.T.
(including capital placemaking project)
Listed creative sector businesses/organizations within proposed district
Developed governance structure with City as lead and Advisory Committee
representatives of creative sector
Interview with ArtsWA selection committee
Defining the Creative Sector
Creative Sector entities (businesses and not for profits) -defined to
include broad range of creative activities, supplies for creation,
technical support for creation, and lifelong learning
• What is included?
Galleries, art stores, makers, artists, design, software
development, multi -media, retail featuring hand crafted, event
venues, performance, event planning, arts education, learning,
museums, craft food and beverage C
�
Creative District Focus Areas
Area A. Strengthening and expanding the creative identity of Edmonds
Area B. Leveraging and connecting creative experiences in Edmonds
Area C. Retaining and attracting creative businesses and nonprofits in
Edmonds
Creative District Lessons Learned
1. Value is in the organization
2. Allows us to talk about priorities
3. It helps us to talk about the creative economy and its value
4. It's as much about what is in the boundaries as what's outside
OF E DA,
G N
Some Thoughts on Edmonds and Creativity
1. It impacts all businesses
2. A village of entrepreneurs
3. Connection and collisions
4. It's not just about one thing
Q�
Creative Sector Economics
Exhibit 40. Economic Output Projections for Edmonds Arts and Culture
Medium
High
$19,6OO,OOO
$49,230,000
Source: WA Office of Financial Management; BERK, 2017.
nomic Output Employment (FTE)
$ 26,940,000
$51,9100000
$130,350,000
LEE
Labor Income
$8,940,00❑
$17,230,000
$43,260,000
Creative Sector Economics
Exhibit 15. Composition of Earned Income Sources
Public sector
Not -for -profit
Businesses
■ Box office/admissions (includes memberships)
■ Sales (includes merchandise, concessions, artwork)
■ Other
Source: BERK, 2017.
$1,41 6,392
$2,489,540
$1,607,997
■ Tuition/workshops
■ Facility rentals
■ % breakdown not reported
r�
Creative Sector Economics
Exhibit 17. Composition of Operating Expenditures
Public sector
Not -for -prof it
Businesses
Source: BERK, 2017.
0 40/
31 % 14% 7% 1509 10%11 8% Tf°/a
$2,464,980
$3,736,628
36% 23% 19% 6% 9% =0
■ Personnel
■ Equipment costs
■ Marketing
■ Taxes
■ aka breakdown not reported
■ Mortgage/rent
■ Cost of production and/or goods sold
■ Professional services
■ Other
Q�
Creative Sector Economics
Exhibit 20. Edmonds Arts Attendees, Clients, or Customers
270"11 : III II"t:14 M
From outside Edmonds, within 50 miles
From over 50 miles away
Total attendees, clients, or customers
229,874
162,098
31,806
424,197
Source: BERK, 2017.
Note: Due to rounding, the percentages in this table do not add up to 1 00%.
54%
7%
QF E DM
O
G�
Creative Sector Economics
Exhibit 32. Primary Arts and Cultural Interests by Resident Status
Dance
Festivals
Non-residents
'Heritage, including historical
museums, exhibits, and events
Music
■ Literary arts
■ Theater
Residents� � r.� t i � � � � � i � � * �
■Visual arts, including art museums
and galleries
■ FilITI/Movies
■ Events for children or your i
0% 20% 40% 60% 80% 100%