2015-10-08 Edmonds Downtown Alliance (BID) MinutesEd! Alliance Meeting 10.8.15
Meeting called to order at 8:02
In attendance: Clayton Moss, John Rankin, Kim Wahl, Robert Boehlke, Pam Stuller, Patrick Doherty,
Cindy Cruz, Nicole Herrin, Juliana Van Buskirk, Jordana Turner, Jacob Comstock, Kimberly Koenig,
Cadence Clyborne
Guests: Mary Kay Sneeringer-Edmonds Book Shop, Greg Urban -Edmonds Chamber of Commerce, Jessica
Hanaumi — Sno Isle Libraries
Opening Remarks — Only one meeting in Nov/Dec
Minutes Review — Any comments or changes?
Kimberly moves to approve minutes from 9.24.15, Robert seconds, All approved No abstentions
President's Report— Hired the two contract employees and have gotten 50 new additions to the
website. Have contacted almost all of the unlisted businesses. Looking to add 90 to reach our goal.
City meeting for Ed! Budget is moved to 10/20.
Treasurers Report - Total Assessment fee collected to date $62,721, total expenses $41,305.
New Businesses — Jordana; Alison Norris Thearpy, Financial Services, International Corp, Robert
Campbell Counseling, Klassy Kids
TedX Talks; Jessica Hanaumi with Sno Isle Libraries — November 6t" 9-530- Expect 900 people with 1
hour lunch break and 45 minute breaks. Ed invited to do temporary directional signage and discuss how
to promote the web site prior to. Suggest local restaurants set aside a section/quick meal option for
attendees. Have Ed! send and introduction email to restaurant group. Attendees are mostly Snohomish
and some King County. Sign up was through the library website. Invited 30 community thought leaders,
did a brainstorm session on categories. Creating new futures. 4 sessions, each session has a sub theme.
5 year plan for annual events.
Ed! can help: Welcome to Edmonds TedX on our feeder. Send an email to introduce restaurants to
Jessica and a link to send out to the website. Ed! will staff a booth in the lobby onsite and
create/provide a map of downtown option. Times of the breaks to be provided. Kimberly to help
Cadence put it together.
Business Cards — Nicole working on business cards and embedded button ($15) (can get it in reverse
color option). Agreed to a bulk card with a blank email space available to all members.
Pam makes a motion that we move forward with the business cards printing both Delighted and
Invested as well as the Ed! online button, up to a spend of $300 in member engagement outreach.
Robert seconds. Discussion: Jordana —is design included? Yes. All approved. No opposed. No
abstentions.
Small Business Projects — Looking for guidance on what expenditure amounts need to be approved. Is it
in the bylaws? Do changes to the bylaws that do not influence the budget, need to be approved by city
council? Do we need to make a companion to change the bylaws? To be added to agenda in the future
for discussion.
Workplan discussion — Cadence walk through the presentation;
Feedback — Provide talking points from each committee. Jordana, Kimberly, Pam
Photos of Balloons, bike rack, actual bus ad, 41" of July to be sent to Cadence.
Updated the outline of recommended budget expenditure.
Budget summary — updating some of the formatting.
Committee Updates
Marketing — Have secured sponsors for the trolley. Comstock, Walnut, Rick Steves, Housewares at a
$1500 sponsorship. Logos included on the 15-20k direct mail piece, banner on the trolley. Received
bids on the postcard design, able to work with original Ed! Designer on freelance basis. Holiday movie is
secured, carolers/jazz on Fridays in the works, Santa will be on the trolley. Will know by next week if
need Ed! to augment the budget.
Directional Signs — The Port needs to be invoiced to make payment, cannot do it as a donation.
Cindi/Patrick to work through getting an invoice from the city to the Port. The other payments have
come in.
Cascadia Art Museum to donate because of the addition to the way finding signs.
City needs to invoice Ed! so that the money can be moved from our account to city account.
Grant Program — Submitted grant for the Historic Walking Tour plaque in the new plaza. Asked for an
amended proposal, so could fully understand the need. Outlined costs for individual elements. Pam
requested a review of the graphics before they were finalized as part of the approval.
Pam made a motion to approve the Edmonds Historical Museum Grant Request of $4000 for the walking
tour steel structure. Robert seconded. Open for discussion — Clayton, good point on doing a preliminary
request in being part of the visual input. Cadence has question on payment. We cannot just give $4,000
to the project, how do we invoice that? They send an invoice and show the back up for what the
amount is going towards. This is a portion of the total 10k grant budget.
All in favor, no opposed.
City Update — Patrick; Holiday Market is moving forward. 16-18 vendors. Soft PR approach, poster.
Vendors are secured. Thanks for the commitment to the restroom project. It is included in the budget
presentation.
Working on a public records request regarding Ed! and the creation of BID.
New Business — Jordana — one bike rack left. Have some recommendations as to where to place.
Question re: holiday lights. No budget ask this year.
Public Comment — Peter Laylin behalf of the "trench". Mayor has a task force to evaluate the
traffic/train traffic. Possibility of installing a trench to alleviate traffic pressures. Wants to educate
business owners and make aware of the issue. Information at Edmondstraintrench.net
Greg Urban — Monday 7-9 Candidate forum for city council, school district.
Trick or treating — Saturday 10/31 S-7 businesses asked to have someone in front of store to keep flow
of traffic.
Meeting adjourned 9:33AM