2016-07-14 Edmonds Downtown Alliance (BID) MinutesEdmonds
• Downtown
ALLIANCE
July 14, 2016
8:00AM-9:30AM
Edmonds Center for the Arts
Lobby
Meeting Minutes
Attendees: Cindi Cruz, Kiersten Christensen, Jacob Comstock, Kimberly Koenig, Robert Boehlke, Pam
Ehrbar, Clayton Moss, Jordana Turner, John Rankin, Shubert Ho, Petra Rousu
Absent: Apple Catha, Cadence Clyborne
Guests: Pam Stuller, Valerie Claypool
Call to order — 8:05 am
Welcome
Approval of 6.9.16 Minutes — all approved, none opposed. Jordana abstained.
Treasurer's Report — John shared financials for month of July. Will be invoiced by the city for the funds
toward the restrooms.
President's Report — Looking ahead to committee planning/proposed budgets for October for next year.
Rules for contractor services — steps for hiring consultants; Patrick will share thresholds on when bids
are required.
City Update — Survey idea from recent webinar; Patrick, Kimberly, Ellen and Cindy met to review
proposed survey questions for Edmonds visitors. Will pick two weeks in August to get a snapshot of who
is visiting town. Community Survey is open online until Friday. City Council is July 191" for sign code
decision.
New Businesses in BID — Caretech LLC, Certa Law Group, Main St. Nails & Spa (new owners), Marieka
Miller's Private Practice LLC, Red Lantern.
Committee Updates
- Marketing — (Kimberly) Digital ad campaign done for the summer. Over 7,000 clicks, 4%
engagement — higher than .9% industry standard. Most engagement was on Eat & Drink and the
calendar. Up 244% in sessions (usually 1700 users, was up to 5800). 90% of visitors were new to
the site. Met with city tourism to discuss holiday marketing — city tweaking creative so it mimics
Ed, for joint digital.
Member Outreach — (Jacob) Focus on selling Ed to new members; share tangible benefits.
Patrick and Jacob to meet to discuss Salish Crossing (expansion).
Appearance & Environment/Parking — (Jordana) Bike rack at Chanterelle hit by a car, was
removed. Other at 5t" and Bell destroyed by fire last year; obtained bid to replace both. Board
approved up to $1200 to purchase two replacement bike racks. Kimberly seconded; Kirsten
approved.
Parking —Talked to city engineer (Mike) about preliminary assessment for parking. Banks own a
lot of spots; maybe pursue use of spaces after hours. Previous approval of up to $1500 for
drawings. Patrick mentioned city looking at metered parking; concern about parking
enforcement. Trash cans — make proposal for additional locations and send to city.
Umbrellas — looking for alternative stands/holders. Motion to approve up to $100 to purchase
propotype sample; Petra seconded.
- Grants — (Cadence absent) — Robert shared grant proposal for Art Wine Walk for discussion. Not
submitted within grant timeline for a group decision; request didn't fit parameters as a
community event. Look at grant application to see if more clarity can be provided for future
requests.
- Non -Profit — no update.
- Business & Civic Collaboration & Outreach — (John) Discuss option to merge with Member
Outreach committee. Kiersten suggested idea to focus on different business groups at a time to
see how we could better meet needs.
- Professional Business Resources — (Shubert) — Website is central to all businesses. Want to add
map of amenities, business listing — make it more interactive. Add social media to front page.
Meeting to discuss options with web designer.
New Business — none
Public Comments — Valerie Claypool shared Police Foundation event Aug 3ra
Adjourn 9:38 a.m.