2016-10-27 Edmonds Downtown Alliance (BID) MinutesEdmonds
• Downtown
ALLIANCE
October 27, 2016
8:00AM-9:30AM
Edmonds Center for the Arts
Meeting Minutes
Attendees: Robert Boehlke, Pam Ehrbar, Apple Catha, Cindi Cruz, Kimberly Koenig, John Rankin,
Cadence Clyborne, Clayton Moss.
Absent: Petra Rousu, Jacob Comstock
Guests: Dave Tietzel, Mike Nelson and Neil Tibbit, Edmonds City Council members; Pam Stuller, Walnut
Street Coffee; Greg Urban and Jan Nicolas, Edmonds Chamber of Commerce; Tracy Felix, ArtSpot
Call to order — 8:03 am
President's Report — Save Nov. 7 on your calendar for our presentation to city council. Met with city to
discuss edits to Ed bylaws and code. BID expansion update — John and Jacob both visited all businesses
in Salish Crossing. No signatures yet. Requested volunteers for TEDEx talk on Nov. 18th. Reminded board
we only have one meeting in Nov and one in Dec; all projects need to be finalized and billed before
December 31s'
Approve Minutes - Approval of 9/22/16 Minutes — Cadence moves, seconds; all approved, none
opposed. Approval of 10/13/16 Minutes — Cadence moves, Kimberly seconds, all approved, none
opposed.
New Businesses in BID — Pam shared the following four new businesses; New You Esthetics, Bop N
Burgers, Boris Davidovskiy, and Pacific Rep Works.
Committee Updates
Marketing; Kimberly — Joint marketing effort with the city for a website landing page; will be
edmondsholidays.com.
Appearance & Env. — Clayton and Pam Stuller shared umbrella stand prototype with signage/magnet
wraps. 2 signs per stand; would be about $20 per stand. Estimate coming for another custom stand.
Current bins no longer available at IKEA. More bins to increase retention. Minimum 2-3 per block. Will
continue using current bins and add 4000 more. These also act like mini -billboards.
Parking — Clayton not leading this, but goal is to maximize parking. Hired a contractor; restriping to
maximize space. Pam S — city is potentially negotiating with new owners to maybe lease private lots.
Patrick will follow up. Also included in our 2017 work plan. Has been shared with city Economic
Development council.
Business Engagement & Outreach Pam S. shared a member brochure that could be used as a universal
piece for all members, not just new members.
Professional Business Resources; Kimberly — updates to the website home page are complete.
Kimberly made a motion to spend $650 from Professional Business Resources committee to produce
4x4 window clings for member businesses. Cadence seconds; discussion - businesses can choose which
one they want. Can distribute along with posters, flyers and database verification that will be done
through member outreach. All approved, none opposed.
Grants — Received request from Edmonds Community College Foundation to support their 5K on Nov.
19t". After reviewing, the committee shared the request was too late — most requests for projects in this
timeframe are in March. Brochures/posters already printed —too late for Ed! inclusion in marketing.
Event concept is good, but timing is off. Would like to consider for next year. Recommendation is not to
fund this.
Administrator duties overview — Pam E. shared a presentation outlining her scope of work as
administrator of Ed!, including support for the board, committees, finance, member communications,
website management, and support for special programs and projects.
Emergency Preparedness — Apple — event will be held at Edmonds Library Plaza Room for Tues. Nov
15t". Joint event with the Chamber. Will have refreshments. Apple made motion to approve up to $900
to be spent on Emergency Preparedness Event with understanding that every effort will be made to
reduce expenses. John seconds. All approved, Clayton opposed, none abstained. Motion passes.
Sign Code Discussion — Tracy Felix attending; she spearheaded with a letter. Lots of anxiety/stress about
taking away signage for businesses. Want to work with city to move forward in positive direction. Permit
price was a concern; code not written to encompass overall sign sq. footage. Not having signs has
financial impact on businesses. Asking Shane Hope to send letter to all businesses clarifying what is
going on. Provides transparency and uniformity of info. Ideal to: 1) Send letter to businesses; 2)
Resolution to city council.
Work together to develop new signage plans. Dave Tietzel thanked group, came to listen, and wants to
work with everyone. Willing to look at proposed options, and asked what was needed from city council.
Reply was that a resolution is needed for a timeframe in order to make plans; revisit elements required
to submit. Mike Nelson added, get assurance from city that this portion of the sign code won't be
enforced for potentially up to 120 days. When asked who should be at the table; EDC, Ed!, Chamber,
DEMA„ Shane Hope, city council member.
Neil Tibbit shared this is holiday time, tried to get on agenda earlier. Also reminded that the sign code is
for the entire city, not just downtown. Not only dealing with A -boards, but state and federal court cases
involving freedom of speech. Asking to have someone review Planning Board minutes. Keep momentum
going. His point of view — helpful to bring several proposals to council.
Wayfinding signage — Pam Stuller shared PPT — samples of signage options in other towns. Examples
from Ballard - $8500 per sign. Total projects - $150-175,000. Could there be a variance, interim
solutions? Maybe partner with city?
What next — requested letter from Shane. Timeline for 120 days.
Holiday Committee — Pam Stuller again showed PPT with history of holiday trolley/events starting in
2014. Estimated expenses by Ed not to exceed $5,950. Proposed 2016 Holiday media effort.
Admin time (up to $300) for trolley management, route finding, also poster delivery, window clings,
verifying database. Need a professional photographer. Cadence shared motion to approve up to $6000
for the holiday budget; Kimberly seconds, all approved, none opposed.
New Business — Kimberly and Pam E. briefly shared Gmail GSuite email program conversion for board
member email platform — ran out of time to vote on this; will discuss on 11/10.
Public Comments — none
Adjourn — 9:52 a.m.