2016-12-08 Edmonds Downtown Alliance (BID) MinutesEd! Edmonds Downtown Alliance
December 8, 2016
8:00-9:30am
Edmonds Center for the Arts
Room 225
Meeting Minutes
Called to order 8:05
Attendees: Robert Boehlke, John Rankin, Cindi Cruz, Petra Rousu, Apple Catha, Cadence Kerr, Kimberly
Koenig, Clayton Moss
Presidents report:
Kiersten was going to be back this meeting, but she is out, so we will welcome her back in January
Next Tuesday December 13 presentation to City Council; meeting soon to go over presentation; Cadence to
send packet information to Cindi Cruz just in case Patrick did not receive it; when presentation is complete,
Robert to send to Patrick for inclusion on the screen
Parking enforcement — part time person in budget for parking enforcement next year; consider sending a
letter to members reminding them not to park on the street; need to work on hard copy letter to business
members with January 1 invoice with year-end review.
Strike bylaws from agenda since no Patrick here today; replace with conversation regarding year-end report
Approval of Minutes:
Cadence Clyborne moved to approve, John Rankin seconded; passed unanimously
Treasurer's Report - Assessments $75,789.02; Total Revenue: $143,154.36; expense $64,971.56
Balance: 78,182.80
Pam Ehrbar is out of money under admin; board will need to revisit her contract in January; let's put together
a list of what she needs to do this year, have her do it and keep it limited:
• Finish the email transfer
• Put together the password information and accounts for us
Cadence Clyborne will help update treasurer report in December/January once 2016 numbers are final
Emails transfer — Kimberly Koenig to follow up on with Pam Ehrbar
Need to look at position again; are there other positions like this? Diversity commission has one and scope
of work is very defined ; we are going to revisit the situation in January and discuss the position, scope and
open up for interviews; pam to send job description; Cadence to draft email for Pam Ehrbar and send to
Robert; Robert to send to Pam; Robert add to agenda next month; add evaluation measures
New Businesses — struck from agenda; no update
City Update: diversity event at world cafe this Saturday; holiday market going well; parking meeting met two
weeks ago and another meeting next week; Pam is attending parking meeting; keeping economic
development commission in loop with City; parking meeting is on the 14th 2pm
Marketing — two weeks of digital Facebook ads; reach of 45Kk plus and click rate of 5% (normal is 2%);
better than mailer; at end of campaign, we will do a review
Appearance & Environment:
Umbrellas: Pam Stuller presented stand options; original 40 stands were $2120; current locations do not
cover boundaries; recommend adding 40 more; we received the 600 umbrellas; new locations increase
ability for people to return umbrellas; we have approx. $8700 left in budget; recommendation is to maximize
budget; may need to identify admin help to keep it going; need to determine if we want to continue or not;
Option 1 — Umbria — somewhat residential $50/stand
Option 2 Modified Umbria - $100/stand, more commercial
Option 3 — metal bin - $65/stand — large, can't see umbrella, trash issue
Option 4 — custom stand Makers Space ECC $75/stand; requires help; they would do sourcing
Everyone agrees to continue umbrella program and it is included workplan for next year
4`h option is preferred but need to know volunteer hours needed; recommendation would be to order new
umbrellas this year and finish stands next year
Motion: Cadence moves to purchase up to 600 umbrellas for a cost of up to $9000 with $8000 allocated to
the 2016 budget and $1000 to be allocated in 2017
Kimberly Koenig seconded
Discussion: where will store? Petra has room. Clayton will volunteer to help; get volunteers; need to fill in
bins; new
Pam S will bring more info on volunteer hours for next meeting and we will continue discussing stands
Outreach — Jacob and John working on Salish; meeting with bank next week; John meeting with 190
Sunset; Clayton will help out; moving forward next year
Clings are out; Piper had good report on businesses she visited — 332 businesses visited; 41 unidentified —
working on making sure they have business licenses; 40 asked for web link; spent 43 hours; new member
brochure is still being worked on; majority of people are somewhat ambivalent; handful not happy; some
very happy
Professional business Resources — meeting with Turnstyle next week to see how website is interacting
and making some changes
Grant program — ECC contacted; struggle with timing on submittal of grants; need to work on some
changes to program
Emergency Preparedness Event — successful joint event with Chamber, 50 people attended; $417 spent;
got some good presenters and a sponsor to help with costs; would like to see more events like this; add to
agenda for next meeting — 5 minute brainstorming session for topics and partnership with Chamber
Year-end Letter:
Topics for year end letter could include: parking enforcement — please remember to keep our parking open
for customers, marketing campaign information from powerpoint; holiday campaign information; emergency
class, restrooms, focus next year is parking, pedestrian safety, website update and quarterly business
seminars.
Cadence will draft and send letter to board;
Add to agenda next month — form committees
Adjourned 9:35