2017-06-22 Edmonds Downtown Alliance (BID) MinutesEdmonds
• Downtown
ALLIANCE
Meeting Minutes
June 22, 2017
8:00 AM - 9:30am
Edmonds Center for the Arts
Attendees: Kimberly Koenig, Kiersten Christensen, Jacob Comstock, Patrick Doherty, Carrie Hulbert,
Apple Catha, Petra Rousu, Matthew McCulloch, John Rankin, Jodie Lende, Clayton Moss, Cindi Cruz,
Mark VonGunten
Call to Order - 8:01 am
President's Report:
• Met with city - Wayfinding signage
• Next steps shaping what signs look like and identify which intersections to start
• If want to use money, needs be in next year's budget so need to know what costs look like
• MaryKay agreed to take open position
• Next meeting in July like to officially add her to board
• With herjoining allowed to have five board members on committees
• Mark will be able to join marketing committee without needing anyone else to step back
Treasurer's Report: Petra
Everything updated minus the latest bus ads from marketing project - $7,100
Committees have budgets to spend for remainder of year - continue to assess work plan and
goals for 2017
Approval of minutes for 6/8 - John makes motion to approve minutes. Kiersten seconds. All in favor.
None opposed.
City Update: Patrick
• Small biz workshop happens today
o Roughly 40 people expected to attend
o Opportunity to provide free resources to business community
• Western Washington University - engaged with city - one projects took on try develop mobile
app for downtown - wayfinding - business finding, attraction finding app for visitors
• Didn't complete project
• Did do some good work - sent files to the city IT Dept. - willing do some extra work over the
summer if interested in pursuing app completion
• Impact study of arts and culture sector of Edmonds underway
• Received 275 response during Arts Festival
• Survey to be offered via website - open up response pool
• Legislature created new legislation - city can apply to be designated a Creative District
o Edmonds interested in applying
• Diversity commission has grants program as well - now through July 24th accepting
applications for small grant requests - max $500 to help individuals/groups/agencies do a
program, activity promotes diversity, equality, inclusion in community
• Will have 4th July contingent in parade - anyone welcome to join
Public Comment - No one present
New Businesses:
• Driftwood Modern moved Main Street
• Edmonds Bowl Hardware, LLC DBA Edmonds Hero Hardware
• Janeway Financial, LLC DBA Koenig Financial Group
Committee updates:
Marketing: Kimberly
• Digital campaign in May up 60% overall users to website
• Continuing work on B2B marketing efforts - Sent survey to insurance relation professional
services businesses to start gathering information for campaign
Appearance and Environment: Carrie
• Crosswalks - Have meeting with city next week - going to talk through requirements
• Will meet with Turnstyle to move forward with design
• Will be two crosswalks - more details to come following meeting
• Parking - Clayton and Carrie trying redesign signs for Bank of Washignton after hour program
- getting close to having some templates will present to committee
• Hope to have installed by mid -August
• Want to use this as a spring board take to other businesses once Bank of Washington agrees
• $25,000 been allocated in committee budget
• Umbrellas - don' know when holders will be done
• College Place Middle has group of kids who are happy to help distribute, count, restock
umbrellas come fall
Communication and Outreach:
• Matthew - Trying find way get in front of more businesses
• Idea like so far putting on happy hour, networking event - be there to interact with local
business owners
• Differentiate from chamber events - a little more casual - meet quarterly
• 4th of July - Ed! sponsoring 5k with Chamber
• Ed! logo will be on T-shirt
• holiday budget comes out of Communication and Outreach - allocated $6,000
• Pam is securing the trolley
• Menus will be printed this week - share with whale watching boats
• Downtown postcard with trolley map is ready to print
• Postcards can be used by businesses to direct visitors around town
• Like to print 10,000 - helps drive people to Ed! website
• Its $480 to do 10,000
Kimberly makes motion to approve up to $500 for printing of postcard and will request designer do
vertical visual within existing budget. Jacob seconds. No discussion. All in favor. None opposed.
Professional Business Resources:
• Only $2,000 left in this year's budget allocation
• Considering event focused on hiring staff for small business owners
• Jacob and Apple will bring back to July meeting with proposal for event, date, and numbers
Need to double check with Turnstyle to make sure billed for website changes from last year to this year
Grant program:
• Grant submission for Brouhaha - supported last year
• Asking for $750 grant
• Additional spots for people to participate this year
• Looking for printing and social media efforts for event
• questions over revenue from the event - need some clarification on costs
• Will revisit application next meeting
Next meeting July 13th
Adjourned 9:16am