2017-09-14 Edmonds Downtown Alliance (BID) MinutesEdmonds
• Downtown
ALLIANCE
Meeting Minutes
September 14, 2017
8:00 AM - 9:30am
Edmonds Center for the Arts
Attendees: Kimberly Koenig, Kiersten Christensen, Carrie Hulbert, John Rankin,
Matthew McCulloch, Clayton Moss, Jacob Comstock, Mary Kay Sneeringer, Mark
VonGunten, Apple Catha
Guests:
• Derrick Daniels - Farmer's Insurance
• Greg Urban - Chamber of Commerce
Call to Order: 8:05am
President's Report:
• Updates during committee updates
Approval of minutes for 8/10: Matthew makes motion to approve. Mary Kay
seconds. All in favor. None opposed.
City Update:
• Nothing to report
Public Comment:
• Dave - Edmonds Historical Museum presented on Scarecrow Festival.
o Doing Instagram account for festival this year.
What is Ed! Elevator Pitch:
• What is Ed! discussion - Bylaws good reason for why Ed! was created
• What and why board members joined Ed board - talked about mission and
core values - improving business community, getting a better understanding
what BID is and what it means in general
• Chamber and city much wider reach - figured out way legitimately just focus
on downtown area -focus and funded way to improve business community in
downtown corridor
• Be able to showcase where money goes, why money is collected, what Ed! is
doing with its funds
• Ed! advocates for downtown businesses
• Next meeting will bring bullet points of what discussed here and what sets Ed!
a part from other entities
Grant Parameter Discussion
• Reviewed Grant Program - what is and is not/should/should not be covered
Committee Updates:
Marketing:
• Holiday campaign execution - this year's plan will be similar to last year
• Proposed budget for holiday - Total $11,900 - includes Trolley, festive figure
appearances, banners and flyers, design, facebook/instagram ads, Shop Small
Saturday, Admin for trolley oversight and poster distribution
• Event budget from ed! - $5,900
• Sponsor contribution - $6,000
Kimberly makes motion to approved $5900 for holiday under Communication and
Outreach. Mark seconds. Discussion - Clayton sees opportunity to increase ad size -
scale current design. All in favor. None opposed.
• Holiday landing page discussion - currently have bid from the same
professional who created Ed! website, to build holiday landing page - Carrie
be administrator keep site up to date and active.
• Money would come from Professional Resources Committee
Mark makes motion to approve $3,900 for holiday hosted website and design.
Clayton seconds. All in favor. None opposed.
Appearance and Environment:
• Carrie - Crosswalk project
o Found company could do stencil installation using paint - city can
install. Just received quote. Moved to next meeting for approval.
• After hours parking program -just getting bids back for Bank of Washington
pilot program signs - 1 entry sign and 8 interior parking spaces
Clayton makes a motion not to exceed $3,000 for Bank of Washington after hours
parking pilot program. Mark seconds. Discussion - budget for committee is $10,000.
Have currently spent around $2,500. This is pilot program - have not presented to any
other bank yet - wanting to see results from first install. All in favor. None opposed.
• Umbrella stands - New stands starting to be delivered.
Communication and Outreach:
• Looking build facebook group for memberships - closed to public
• New business - Farmers Insurance
• Mary Kay idea looking forward physical newsletter - something mailed
quarterly
• Brochure, window cling, umbrella, maps postcards - all ready to be handed
out to new members
Professional Business Resources
• Discussion buying subscription to database - for members to access/utilize for
business development/planning
Administration Committee:
Kimberly makes motion to approve $1,000 for Carrie to manage and update holiday
website. Mark seconds. Discussion - includes 30 hours extra above and beyond
current job description. All in favor. None opposed.
Next meeting Sept. 28`"
• Think about budget items and work plan for 2018
Adjourned: 9:27am