2017-10-12 Edmonds Downtown Alliance (BID) MinutesEdmonds
• Downtown
ALLIANCE
October 12, 2017
8:00 AM - 9:30 AM
Edmonds Center for the Arts
Meeting Minutes
Attendees: Kimberly Koenig, Kiersten Christensen, Carrie Hulbert, John Rankin,
Matthew McCulloch, Clayton Moss, Mark VonGunten, Petra Rousu, Patrick Doherty,
Mary Kay Sneeringer, Apple Catha
Guests/Public Comment:
• Dave Teitzel - City Council
• Greg Urban - Chamber of Commerce
Call to Order: 8:06am
President's Report:
• All communication through Ed! .org email
Approval of minutes for 9/28: Kiersten makes motion approve. John seconds. All in
favor. None opposed.
City Update: Patrick
• Diversity Commission film series coming up - 3d Sat. Oct - April,
Committee Updates: Workplan Recommendations
Marketing:
Recap 2017 - Build Ed! awareness
• Online engagement lagged from 2016 campaign - still inline with industry
benchmark
• Data shows 83% website visits from new users
2018 Budget Recommendation: $48,200
• Includes - Website update, digital campaign, Pandora advertising, social
media, content copy writing, program management
• Focus on content heavy website - include local subject experts, varied subject
content, social media tie
Appearance and Environment/Parking:
2018 Budget Recommendation: $26,700
• Continue umbrella program - $4,000 umbrella replacement
• Continue Pedestrian walkway project - $5,000
• Parking After Hours Program - earmark $1 1,000 to expand program other
locations
o (Recommendation based on prototype for doing one location)
• Environmental Graphics study - seasonal banner system use downtown holiday
campaigns, etc. - $2,500
• Program management - $4,200
Communication and Outreach:
2018 Budget Recommendation: $13,600
• Annual Meeting
• My Edmonds News Outreach
• Program Management
• Events:
o Holiday Campaign
0 4th of July
o Other
Professional Business Resources
2018 Budget Recommendation: $3,600
• Holiday Website Update
• Business Meeting Misc. Materials
Grant Program:
2018 Budget Recommendation: $5,000
• Lowered from $10,000 last several years due to submissions and approved
grants
Administration Committee:
2018 Budget Recommendation: 26,700
• Change name of Administrator to Program Manager, increase hours
• Revitalize WA Costs
• Domain registration, email, PO box fees,
• Misc. Printing
• Holiday program management
Total Committee Recommendation Budget = $122,430
Expected Assessments for 2018 = $86,000
------------
-$36,430
Crunched some numbers - looked at fund balance from 2017 workplan
• $25,000 carryover
• Developed revised recommendation for 2018 budget reflects positive end
balance *(See 2018 Ed Budget Revised Recommendation)
Kimberly makes motion to approve the revised Workplan Recommended budget.
Kiersten seconds. Discussion. All in favor. None opposed.
Next meeting Oct. 26
Adjourned: 9:30am