2017-12-14 Edmonds Downtown Alliance (BID) MinutesEdmonds
• Downtown
ALLIANCE
December 14, 2017
8:00 AM - 9:30 AM
Fourtner Room, City Hall
Meeting Minutes
Attendees: Kimberly Koenig, Mark VonGunten, Petra Rousu, Mary Kay Sneeringer,
Apple Catha, Jacob Comstock, John Rankin, Clayton Moss, Matt McCulloch, Carrie
Hulbert
Guests/Public Comment:
• Veronica - Affinity Contemporary Dental ,Office Manager: leaving position at
Affinity, but they are still interested in seeking a board position
Call to Order: 8:07am
President's Report:
• Kimberly spoke to City Council on 12/5/17 to seek approval of the Ed! budget
for 2018. Questions about the program manager position raise in salary for
2018 were raised and responded to. Council approved the budget after
explanation.
Approval of minutes for 10/12:
• Jacob moved to approve minutes of 11/19/17 meeting. Seconded by Matt.
Unanimously approved.
City Update: Cindi Cruz
• Invoices are due by Jan. 151" must be dated 12/31/2017 or earlier. No new
business info has been received from the city. The sensitive issue of
competition from holiday market vendors with brick and mortar stores was
discussed.
Treasurer Report: Petra
• Accounts look good for 2017. Still expected expenditures for trolley $4600 and
holiday media $5000 outstanding and also money for the after-hours bank
parking signage to come.
Committee Updates:
Marketing:
• Kimberly: Digital marketing campaign with the city is in full swing. Emily the Elf
is terrific on the trolley. There have been hiccups with the trolley breaking
down and being replaced by an undecorated replacement. Recourse is being
sought.
• Caroling event was successful and lots of room to grow in coming years.
• Square space analytics looked at to see traffic in various holiday ads.
• Kelsey Foster will likely be hired as copywriter to advance the online presence.
)earance and Environment:
• Clayton: Bank of Washington has approved the signs. A sign contractor has
been selected. Timeline is geared to having the signs done by end of 2017.
• Carrie will be looped in by Clayton with the various members whom Ed! is
working with to secure after-hours parking to provide continuity when Clayton
is off the board.
• Pam: Umbrella update
• Research is ongoing to find alternate vendors/prices for umbrellas to provide
negotiating leverage and/or new sources for the umbrella program. An
alternate less expensive umbrella was presented but the off -brand color and
the lack of a hook handle were regarded as drawbacks by the board.
Suggestions were made to seek longer term contract as negotiating tactic.
• Petra moved to approve $4000 for umbrella payment before end of 2017 -
Petra seconded.
• Discussion included John saying he had contacted 6-7 companies for prices
and he believed this was a good deal. The time crunch with end of year was
mentioned.
• Motion to approve $4000 for umbrellas approved unanimously.
• Crosswalks: paint has faded after only 3 months. Discussion about
price/materials ensued. We need more info about what city is willing to
provide.
• Tick marks in parking areas appear to be working. Loaner bikes discussed.
Electric carts discussed as way to move people around the downtown area.
Communication and Outreach:
• Apple: Tracy Felix from DEMA approached Ed! to fund "shop local" stickers
available from Amiba.
• Motion to approve $200 expenditure for stickers made by Apple. Seconded by
Mary Kay.
• Discussion led to agreement to seek more local, branded product.
• Motion denied.
• The committee would like to hold another Ed! happy hour at the soon to be
open Barkada. It would be a chance to explain the benefits of joining the
business improvement district and would foster goodwill.
• A discussion of Ed! boundary expansion ensued.
Professional Business Resources
• Jacob: Ideas include a seminar on online gift cards, a buy local seminar from
Amiba, and a Quickbooks tutorial for business owners.
Grant Program:
• Kimberly: Received request from Sheila at Anchor Consignment for the
Edmonds Has a Heart progam proposed for February
Administration Committee:
• Pam, Kimberly: They are working on the details of Carrie's contract for
administrative services. We will need 4 new board members in May when
Jacob, John, Clayton and Kimberly's terms are up. Members were asked to
keep board recruitment in mind.
Adjourned: 9:15am