2018-01-11 Edmonds Downtown Alliance (BID) MinutesEdmonds
• Downtown
ALLIANCE
January 11, 2018
8:00 AM - 9:30 AM
City Hall - Brackett Room
Meeting Minutes
Attendees: Kiersten Christensen, Patrick Doherty, Apple Catha, Jacob Comstock,
Matthew McColluch, Mary Kay Sneeringer, John Rankin, Clayton Moss, Carrie Hulbert,
Petra Rousu, Mark VonGunten, Cindi Cruz
Guests/Public Comment:
• Joy Rai- ZINC
• Pam Stuller - Walnut Street Coffee
Call to Order: 8:07am
Approval of minutes for 12/14: Kiersten makes motion to approve the minutes. Matt
seconds. All in favor. None opposed.
No New Businesses
City Update: Cindi
• Mayor State of City Feb 22nd - 8:30am at the Theater. May want to adjust Ed!
meeting that day.
• Diversity Commission Film Series resumes Jan. 201h - one a month next 4
months
• Meeting with Kimberly and Carrie to recap partnership on holiday and holiday
marketing
• Greg from Chamber received complaint from community member not pleased
with holiday decorating throughout Edmonds - Have any thoughts send to
Patrick.
Committee Updates:
Marketing:
• $5,500 Photography
• $10,000 for website updates accommodate content strategy - vision be
highlighted on homepage and then click through to article landing page
• $7,200 - Copy writer
• Marks make motion to approve - total of $22,000. Kiersten Seconds.
Discussion - clarified what money be spent and how.
• Committee researching doing local advertising through Edmonds Theater
Holiday Campaign update:
• Website - 1 1.3K unique visitors
• 28.6K page views - 72% visitors through mobile
• Social media referred 39% of visits
• Ad target - 10+ miles from Edmonds - majority coming from Seattle
• Facebook ad - spent $2,000 reached about 35,000 people
• Likes on Edmonds Downtown page went up 9.6%
)earance and Environment/Parking:
• Clayton - posts for parking signs arrived two days ago - install about two weeks
out weather permitting due to tools need to install project
• A bunch of people excited about project and ready to see parking options
• Pam on Pedestrian Safety Committee - met earlier this week - pilot program
paint one intersection and move from there - meeting with them before next
Ed! meeting - Sounds like city is game continue to do project and is part of the
city budget
Communication and Outreach:
• Matt - Discussed main focus bi-monthly article going to publish both
MyEdmonds News and Beacon - goal for first one is Feb. - mid Feb - will piggy
back on marketing material produced by copy writer
• Also on agenda is expanding the borders - of Ed!
• Planning another happy hour event for Ed! members
Professional Business Resources
• Want to know what happened with 23 strand fiber optic cable cit granted in
2007
• Interested in following up with city IT dept. - see if something could consider
bringing back to spotlight - definitely an interest for businesses thinking about
Edmonds as location
• Currently Rick Steves is connected with high speed interent - as well as the city
hall
Grant Program:
• Received request from DEMA for $1,650 for Edmonds Has A Heart - Discussion
based on amount request, requirments from business owners participating,
print production, design, and advertising
• Kiersten and Mark voiced some reservations about amount requested - asked
what the request was for the Edmonds BookShop - Where's Waldo Event. Felt
that kind of event is good example of all encompassing event promoting both
retail and professional service businesses throughout downtown corridor.
• Several board members asked for clarification of amount participating
business owners were contributing as well as what the printed materials
looked like
• Kiersten made motion to approve $1,000 of the request. Matt seconds.
Discussion.
• Several board members discussed grant submission deadlines - with
requirement for someone associated with the request be present at board
meeting where will discuss request to answer questions. Plan to update
information on Ed! website and grant form
• All in favor of approving $1,000 of grant request. None opposed. Apple not
able to vote - had to leave early.
Administration Committee:
• Kiersten makes motion approve contract for program manager at $34,400.
Mark seconds. All in favor. None opposed.
New Business:
• Employee parking subsidies - MaryKay like to see more done to get
employees park a little further out of downtown corridor - bus bring them into
work. Something to consider in Parking and Environment Committee
Next meeting Jan. 25 -Adjourned: 9:24am