2018-02-08 Edmonds Downtown Alliance (BID) MinutesEdmonds
• Downtown
ALLIANCE
February 8, 2018
8:00 AM - 9:30 AM
Edmonds Center for the Arts
Meeting Minutes
Attendees: Kiersten Christensen, Patrick Doherty, Apple Catha, Matthew McColluch,
Mary Kay Sneeringer, John Rankin, Carrie Hulbert, Petra Rousu, Mark VonGunten,
Kimberly Koenig
Guests/Public Comment:
• Mayor Dave Earling - City of Edmonds
• Ray Ault -Advanced Hearing Systems
Call to Order: 8:02am
Public Comment:
• Pam: Parking committee with City in midst putting together recommendations
will bring to mayor
• Committee looking to extend tick mark program along 51" and Main
• Police Department plans to beef up parking enforcement - have another
quarter time person. Also putting together proposal to upgrade the
technology for Dept.
Mayor's Comments:
• State of the City - Feb. 22nd
• Chance talk community about what accomplished last year(s)
• A lot of improvement throughout business district
• Working to figure out how to change demographics
• Distinguished senior community - about 21 % of population is 65-or older
• Continue look for ways to improve city communication - new tool helps boil all
information down - see where tax money being spent
• 3rd largest city in Snohomish County
• BID has become very important for community
o Two suggestions - tell your story more, get the word out more - not
enough people really understand how/why things happen - dueling
groups doing good things - Along with telling story work with DEMA
and Chamber as best you can - more power more groups involved
President's Report:
• Spent last few weeks meeting with various groups, including Greg from
Chamber
• Talked a lot about what Ed's! Mission - a lot of our benefits are indirect - our
membership very broad
• Want to continue to look for ways to support partners at both the Chamber
and DEMA
• The ASK: Think about benefits both direct and indirect of Ed!
• Think of ways to share our mission for entire business community
Approval of minutes for 1/25: Kiersten makes motion to approve the minutes. Mary
Kay seconds. Discussion - amount under Administration Committee G-Suite should
read $275. Kimberly makes motion to approve. Kiersten seconds. All in favor. None
opposed.
New Businesses:
• Create Next Steps
• Ameriprise Financial
• Steven Schrock
• Teel & Associates
• Gary Berg Sculpture
City Update: Patrick
• KeyPort Seafood coming to Edmonds -Choose Edmonds for community
• Mention 2017 revenue being under expectation - only about $3500 lower than
thought, not $14,000 as originally mentioned. Recommend middle of year
reconciliation see how first two quarters went
• Edmonds Waterfront Connector - process in place to design actual structure -
Opportunity for public comments soon
• Grandstands down at Civic Field - still working on money make park happen
• Diversity Commission - Friday deliver bundle of books to Westgate Elementary
- based on diversity and inclusion - all schools will get books
• Feb. 28`" - having first ever Edmonds Tech meetup - get people together -
start engage folks in tech community - could help attract more businesses of
that nature
• Arts and cultural impact study delivered to city
• First Enviro Stars awarded - Walnut Street Coffee and Refinery Salon recipients
Committee Updates:
Marketing:
• Moving forward with story marketing -first two stories completed
• Website updates scheduled go live on Feb. 121"
• Talked with MyEdmonds News - starting new content page
o Ed! willing share content already produced
• Live Local campaign - what living in Edmonds means - not just from a retail
standpoint Having icon created can be shared with any business wants to use
in marking
• Kimberly makes a motion to approve $575 for a decal and design for Live
Local marketing. Apple seconds. Discussion: Is decal window decal? Yes,
money is for the design, not for actual print. Money approved is part of the
overall marketing budget. Utilizing Kyle - same person did all Ed! Branding.
Marketing icon will be digital file. All in favor. None opposed.
• Plan to run advertisement in Edmonds Theater - Annual package $360
• Kimberly makes motion approve $360 for annual Theater ad. Petra seconds.
All in favor. None opposed.
• Doing content stories, live on website - drive folks to story on website - $1500
a month in digital support - target demographics each story- $1,000 in social
and $500 in display ads - served ad in content relevant to story - $15,000 a
year - under our work plan allocated and approved
• Kimberly makes motion approve $15,000 for digital ads. Kiersten seconds.
Discussion. All in favor. None opposed.
Appearance and Environment/Parking:
• Carrie met with city for crosswalk project - public works been very willing to try
and figure out how to make it work - decided paint not doable long term
• Public Works seeing if can cut torch down product into shapes need for project
- if works will redo 51" Ave and Howell - if fixable then look at long term
planning and budgeting
• Signs for parking lot installed at Washington Bank parking lot - Now waiting to
see how received - will move forward identify future lots
• Honors students continue restocking umbrella stands
Communication and Outreach:
• First article part of Live Local campaign ready be published
• Early stages planning annual member meeting -April 251", ECA
• Same week as Revitalize Washington Conference - allocated $600 for
representation at conference
• Boundary expansion continues - last meeting talked about putting together
packet - start to create - work with marketing on this project
• Planning to have happy hour 190 Sunset
Professional Business Resources
• Jacob working with Greg coordinating events put on with Chamber
Grant Program:
• Continue work on edits to update requirements for applications
Next meeting Feb. 22, will meet at 7:30, most likely at city hall
Like to spend time on Ed! mission/elevator speech - get it dialed
Adjourned: 9:24am