2019-06-19 Economic Development Commission MinutesCITY OF EDMONDS
ECONOMIC DEVELOPMENT COMMISSION
June 19, 2019
COMMISSIONERS PRESENT
Mary Monroe, Chair
Scott Merrick
Jamie Reece
Darrol Haug
Kevin Harris, Vice Chair
Kimberly Koenig
Margaret Safford
Neil Tibbott, Councilmember, ex officio
Greg Urban, Edmonds Chamber, ex officio
COMMISSIONERS ABSENT:
Nicole Hughes (excused)
Bruce Faires, Port Commissioner, ex-officio
Guests:
Bob McChesney, Port of Edmonds
STAFF PRESENT:
Patrick Doherty, Director
Cindi Cruz, Program Coordinator
Economic Development Commission meeting called to order by Mary Monroe at 6:00 p.m.
1. Approval of Agenda: Jamie moved to approve agenda, Darrol seconded, motion passed.
2. Roll Call and recognition of absences: Mary acknowledged that Nicole is absent for work
related reasons and her absence is excused. The Commissioners welcomed Margaret Safford,
a new Commissioner appointed by Mayor Earling.
3. Approval of 5/15/19 EDC Minutes: Scott moved to approve minutes, Kimberly seconded, motion
passed.
4. Audience Comments: None
5. Edmonds Downtown Alliance — Ed!: Kimberly gave a presentation about the Alliance, how it
was created and what is the mission. The efforts were started by a group of downtown business
owners in 2008 with circulating petitions initially needing business owners representing 60% of
the projected assessments signing, however the Alliance was created by Council Resolution, due
to the length of time passed before the item could be taken up by City Council, which disqualified
the earliest signatures by that time. List of accomplishments are lengthy and detailed on the
Attachment 1. Required report and work plan must be presented to Council in the fall of every year
and the Council has the final approval over the work plan and budget every year. There was positive
discussion regarding the benefits and improvements that have occurred as a result of the Alliance.
(See Attachment 1 PowerPoint presentation).
6. Old Business:
SAP draft memo review (see Attachment 2): Mary introduced the draft memo and Darrol
discussed his attached comments. Encourage an emphasis on accomplishments with clear and
concise comments so there are no misunderstandings of matrix. Take the revised memo and include
an explanation of categories to bring clarity and completeness to the project. Can future items be
delegated? Examples of a "Moot" items was "vacant storefronts used to create an art program" but
now there are few if any vacant storefronts. "Future" item example: Waterfront shuttle which had
no one that would take up the challenge. This example is being currently researched for feasibility.
Ongoing items could also be reclassified as future. Reclassifying could be part of this memo
process. Darrol will review and revise and bring back to sub -committee. Patrick and Darrol will
review matrix and send out to commission.
Approved Meeting Summary
Economic Development Commission
June 19, 2019
Page 1
7. New Business: Kevin brought up some work done by WSU grad students for Sno Co. on tourism
and economic development issues for County. Could be opportunity for presentation of student
work and potential similar future work for Edmonds.
Jamie asked if City could provide online drive or file cabinet for access of documents that are being
worked on. Could also provide a location to place ideas.
Scott discussed matrix presented last month where tax revenue comes from. Question: could this
be a topic for a future agenda of discussion of types of businesses? Could business attraction
subgroup take lead on this topic? Neil would like to see this group try to keep track of activities,
revenues, etc. regarding this subject.
8. Work -group updates — Leads to provide goals and work steps to achieve them:
Development Feasibility: Jamie reviewed the report (Attachment 3). The work -group is
drafting questions for a survey of builders and developers. Patrick discussed revised
questions that were reviewed by Development Services. Kevin suggested a more positive
balance for some questions. Nathan asked why such a small scale focus for the questions.
Patrick stated that wanted to start small and focus on mom/pop businesses initially. Some
discussion about making questions clearer to the respondent. Darrol asked if there was a
reason to review a preservation district but may not fit in this group?
Arts/Tourism: Mary discussed main focus has been on pilot project for
waterfront/downtown shuttle. Patrick has been trying to find an option for a pilot project
trolley to use 5-6 Saturdays so can have a proof of the concept to include in the budget for
2020. Struggling to find a resource. Ferry line messaging project URL will be
enj oyedmonds. com; have found a local comedian to help with recording the script, making
good progress. Signage will be designed to be placed on WSDOT signs to advertise URL.
Business Attraction: Scott updated on progress (Attachment 4) of co-worker space. Kevin
updated on the healthcare/health & wellness organization recruitment. Explained role of
Verdant as the hospital district of South Snohomish County. Verdant owns the hospital
property and many surrounding properties. Goal is to work and collaborate with them. and
to bring in to the immediate area healthcare related businesses. What would an expanded
health community look like? How will these businesses benefit the Swedish/Verdant
`core'? -. Suggestion of letting the medical community drive the recruitment of specific
medical businesses. Next step meeting(s) will include Patrick, Swedish staff and Premera
Blue Cross to help identify care delivery `gaps' and needs.
9. Liaison Updates (3 minutes per person):
Planning Board: Nathan Monroe resumes his role as liaison; updated that PB has joint meeting
coming up with Council. Highway 99 is also on the extended agenda for discussion.
Port: Bob is filling in for Bruce and updated Port is busy going into summer. Family Day on June
1st went well and will probably be a yearly event. Public access surveys will be shared in August.
Puget Sound Express is doing well, will have 3 trips per day in July. Parking is an issue for PSE.
Council: Neil looking at utility tax fee structure. Potential to bond to complete Civic Park project.
Went on field trip with Homage Senior Services, Meals on Wheels is an amazing service provided
by Homage to provide meals for seniors, etc.
Chamber: Greg provided schedule of upcoming Chamber events. Need volunteers for 4' of July
parade and day of events. Provided an information list on local candidates and debates.
Approved Minutes
Economic Development Commission
June 19, 2019
Page 2
10. Roundtable Discussion (Council, Commissioners, City Liaisons, 3 minutes per person):
Patrick discussed on July 2 Council meeting a presentation on MFTE. Briefed on I Am Edmonds
project.
Darrol updated on school board bonding recommendations will be replacement of two middle
schools, elementary schools. Moving forward with Early Learning concept mandated by
legislature. Attended Council retreat and will be meeting again on July 12.
Scott attended Creative District meeting and reported discussion on 4t' Avenue Arts Corridor
facilitated by consultant. Discussed future of the corridor project. Branding Committee and
Business Districts committee have started meeting.
Jamie urged Council and Mayor's office to get some PR support for projects to work with staff to
make sure information is efficiently provided to the public. Patrick explains how the city only has
a part-time public information officer.
9. Adjourn at 8:10 p.m.
Next regular meeting: July 17, 2019, 6 PM.
Approved Minutes
Economic Development Commission
June 19, 2019
Page 3
Edmonds
Downtown
ALLIANCE
Ed! Overview
June 2019
Agenda
• History
• Programs
• Member Outreach
• 2019 Work Plan & Budget
• Questions
Ed!
Edmonds
Downtown
ALLIANCE
Members Advisory Board
• Matt McCulloch, President; Peoples Bank
• Apple Catha Vice President; Apple Catha Massage
• Jenny Shore, Treasurer; The Wooden Spoon
• Carol Sheldon, Secretary; Carol Sheldon Hair Design
• Mark VonGunten; Ten Gun Design
• Cheryl Farrish; Certa Law Group
• Pam Stuller; Walnut Street Coffee
• Carrie Hulbert; Ed! Program Manager
Edmonds
Downtown
ALLIANCE
History
Why Ed •?
• To create a stable and predictable fund so we could plan and
execute downtown -wide marketing
• To come together to create something bigger and better than
any one of our businesses could accomplish on our own
• To bring a new level of professionalism in our look and feel for
promoting downtown
• The
Chamber and
the
City both
have a bigger constituent base
and
we wanted to
just
focus on
our downtown core
Edmonds
Downtown
ALLIANCE
Approved Categories in BID Ordinance
• Marketing & Hospitality
• Safety & Cleanliness
• Appearance & Environment
• Transportation
• Business Recruitment & Retention
• Organization
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Downtown
ALLIANCE
Progress
• Bylaws and non-profit created
• Website Launch
• Media Strategy
• Holiday Campaign
• Bike Racks
• Directional Signage
• Umbrella Program
• Tote Bags
• After Hours Parking Program
• Creative Crosswalks
• Website Content
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• In 2018, helped fund the retail seminar lead by the City,
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SEPT 26
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Plaza Room ab yve the
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consultations for supporting and empower ing local, businesses.
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Fraud, Forgery and Issues, Challenges and Resouvc es and Flayroli Prgper Coverages and
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Marketing Strategy
• Continue to build Ed! messaging to increase awareness of
Edmonds as a day trip destination
• Create compelling content on Edmonds Downtown. org to
highlight Ed! businesses, including services
• Increase exposure with a robust digital campaign
• Build social media audience, keeping Edmonds top of
mind
Edmonds Downtown. org
Fe3tore Spodght v. -Jr A -I Heppernngs
Fgbruary Art Walk
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• 250 business pages
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Edmonds
Downtown
ALLIANCE
Edmonds Guide to Estate
Planning
janualY Z a, zJ19
Interview with an Edmonds
Elf
Feature Articles
Features
New Years Resolutions,,
Edmonds -Style
J3riu.34y 1U=`/
Giving Charitably in
Edmonds
Novom her 12, 2018
Edmonds Holiday Gift
Guide
December 11, 2018
lVs Cozy Season in Edmonds
Ortober 29, 2018
• Added in 2018
• Goal: use compelling
content to give more
exposure to downtown
businesses
• Publish twice a month
• Over 250 businesses
mentioned so far
Edmonds
Downtown
ALLIANCE
Digital Ad Campaign
• Feature articles
give us content to
promote on an
ongoing basis
• Display & social
media ads
• Facebook ads are
most effective
• 2.1 M ad
impressions since
Feb 18
Edmonds Downtown. org Traffic
Year over Year Increases:
• Users up 84%
• Sessions up 81%
• New users up 80%
Feature Spotlight Happeninp
Edmonds Halk6ys Calendar
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Social Media Accounts
6/13/19
1,906followers 2,156followers
13% increase in page followers
Instagrarn
1/1/19
1,205 followers
6/1/19
1,619 followers
34% increase in followers
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Downtown
ALLIANCE
Edmonds Holidays Campaign
• Joint marketing with the City
• 13,000 visitors to site
• Social media & digital ads
served 1.7M impressions
• Estimated 6,000 trolley riders
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Edmonds
Downtown
ALLIANCE
Love, Edmonds Social Ads
8/1/18 - present:
• Impressions: 98k
• Reach: 27k
• CTR: 1.9%
Edmonds Downtown Alliance
Sponsorea
EDMONDSDOWNT WN.ORG
Eat, shop &play in LEARN MORE
downtown Edmonds
Edmonds Downtown Alliance
Sponsored
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downtown Edmonds
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Edmonds
Downtown
ALLIANCE
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Theater ad impressions
6)000
Holiday trolley riders
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17000
Edmonds Downtown. org
3)200
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Edmonds
Downtown
ALLIANCE
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13000
EdmondsHolidays.com visitors*
600
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* Partnership with City of Edmonds
Member Engagement
Member Outreach
• Ed! Advisory Board meetings on the 2nd& 4thThurs each month
• Regular communication with members via Annual Meeting, Year in
Review brochure, email newsletter, new member information
Edmonds
Downtown
ALLIANCE
,~loin the Ed! Members Facebovk Group
Ed! WR* fgrt 4j in 20, 3 ors jP
D46inem Imprpy9mfm. D`rinst
We have craatad a new closed Omulp [List for Edl mameers whare you can ask quesitons,
gel advice, and connect wHh athar members rxi our k7cal huslrFass community in a pri4ale
setting. To Join, simply visit the Fficggook Qroup page, answer the question with your
business narna, and request membership- Once you`re approved, you can mass the
glovp bnd start dis"55ions &nytimet
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Halidoy Trolley & Ev m
Marketing
Nrw Street Amenivas
. rovr'teay Umbrella Pro"M
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Enchant
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Edmonds
Downtown
ALLIANCE
Work Plan & Bud get
2019 Proposed Budget
Administration
Communication and Outreach
Budget Supplement from Fund Balance for Conference
Marketing
Advertising/Social Media
Website
Budget Supplement from Fund Balance for Ferry Line Mktg
Holiday Events and Advertising
Program Management
Budget Supplement from Fund Balance for Grant Program
Appearance & Environment
Umbrella Program
Budget Supplement for After Hours Parking Signs
Program Management
$51330
Soo
$29,460
$2,000
$101345
$9,000
$51000
$71000
$5,000
$21400
TOTAL BUDGETED EXPENDITURES $1021F235
Thank You!
Edmonds Downtown org
MEMORANDUM
TO: MAYOR EARLING AND CITY COUNCIL
FROM: ECONOMIC DEVELOPMENT COMMISSION
VIA: MARY MONROE, CHAIR
SUBJECT: CITY OF EDMONDS STRATEGIC ACTION PLAN (SAP)
DATE: XXX, 2019
The original SAP was approved by City Council April 2, 2013. On April 7, 2015 City Council approved the
updated version of the City of SAP. The SAP identifies short term (3-5 years) and midterm (5-10 years)
community strategic objectives along with specific action tasks, including responsible parties and lead
participants. The SAP included specific action items and schedules and performance measures to
achieve them.
The SAP is the result of a collaborative effort. Participants in developing the SAP included elected
officials, community organizations, interest groups, property and business owners, employees, business
district customers, young adults, the public -at -large and a sample of registered voter households.
The Economic Development Commission (EDC), the Planning Board, city staff and Beckwith Consulting
Group oversaw the planning process and the final content of the SAP.
The SAP specifies 5 Strategic Objectives:
1. Create economic health, vitality and sustainability
2. Maintain, enhance, and create a sustainable environment
3. Maintain and enhance Edmonds community character and quality of life
4. Build a community that balances environmental protection, economic health and social needs
5. Provide efficient and effective delivery of services
The 2015 SAP includes a total of 85 Action Items. Of these, 42 were associated with economic
development activities.
The attached matrix details each of the 85 Action Items and the current status of each. Items associated
with Economic Development are highlighted in yellow.
Status categories include:
• Done (23 Items): Item is completed (or largely completed) and may need no further
attention
• Ongoing (47 Items): Efforts to accomplish these items are and will be on -going into the
foreseeable future
• Future (7 Items): Item will be addressed in the future as funding or circumstances allow
• Moot (8 Items): Item is not currently relevant
Items identified as Economic Development -related issues have been reviewed and considered by the
Economic Development Commission and, when appropriate, include a brief note explaining the current
status of the item.
After detailed review and discussion, the EDC now considers the 2015 City of Edmonds Strategic Action
Plan essentially implemented, especially as pertains to those items related to the purview of the EDC
and Economic Development Department. We will continue to work to enhance and improve the
economic vitality of the City and will always stay mindful of the 2015 SAP as a touchstone. We will
continue to pursue economic vitality goals and objectives, proposed by EDC or as they are brought to
our attention, now and into the future.
Had problems with addressing and could not get Mary's address to appear before Kevin. I wanted to list
Mary first as she is the chair.
Attached are some proposed edits to the SAP memo and imbedded in the memo are some remarks about
the need to review how we label some items to more clearly reflect the current status of several of the
items. The council had asked for quarterly reports on the SAP and the -last I have seen is Q2, 2017, two
years ago. The primary reason to do this update to begin with was to provide council a carefully crafted
review that did two things. 1. Celebrated all the good work that has been done since 2013. and 2. to
remind and refresh council that their are important issues supported widely by the community that need
attention. Council can then take what ever action it chooses but it is their original report and we own
them and the citizens a report that is as accurate as possible and accounts for the will of the people as
outlined in 2013 and updated in 2015. The letter revisions set the stage to fairly and accurately providing
such and update.
As an action item to complete the work necessary to create more clearly understood report I would offer
a review of the items to help create some better labeling of how we have classified each items. To
properly do this I would propose to review the following ideas. 1. Review the status report already
provide to council. 2. Review data provided by the consultant that helps us understand how the public
presented their original importance of each item. 3. Review for the items still needing attention who the
primary and secondary lead are and possibly recommend the action items to be considered or in the
alternative, provide council suggestion of how they can discuss with the public the current status of items
on which they may not wish to have further work done.
I can do the initial work outlined above and then reconvene the sub committee with the goal to present
an improved and more understandable version of the matrix we would attach to the proposed letter.
Darrol