2019-10-10 Edmonds Downtown Alliance MinutesEdmonds
• Downtown
ALLIANCE
October 10, 2019
8:04 AM — 9:30 AM
Edmonds Center for the Arts
Meeting called to order at 8:04 am
Board Members/Administration in attendance: Apple Catha, Carrie Hulbert, Matt McCulloch, Jenny
Shore, Pam Stuller
City of Edmonds representatives in attendance: Cindi Cruz, Patrick Doherty
Ed! Members/Guests: Kali (Kelnero), Erica Sugg (Edmonds Chamber of Commerce), Tracey Strom
(Affinity Contemporary Dentistry)
Public Comment: Erica Sugg with the Edmonds Chamber of Commerce reminded us of the Halloween
celebration in downtown Edmonds. They recommend getting 30-50 pounds of candy. The Chamber
was also able to donate $300 to the SnoKing Youth Club for a new goal post through the Wish Fund.
Approval of previous meeting's minutes: Pam proposed a change in the wording in last month's
minutes regarding the trolley funding, to have it state Patrick brought up the idea and was seeking funds
for the trolley from potential partners, and to correct a spelling error. Pam moved to approve the
minutes as amended. Matt seconded. All approved, none opposed.
President's Report: Matt moved to elect Tracey Strom of Affinity Contemporary Dentistry to the Board.
Pam seconded. All approved, none opposed. Affinity Contemporary Dentistry is a by -appointment
business, and Tracey's term will end in 2021. Pam moved to approve the proposed 2020 budget. Matt
seconded — all approved, none opposed.
Treasurer's Report: None
New Businesses added to the BID: None
Other Business
City Update:
• The Mayor delivered the proposed budget at Tuesday's Council meeting. It is now in the
Council's court. The Mayor included funds to purchase a trolley, and also included $25,000 for
wayfinding signage.
• Patrick has finalized the holiday advertising for the City which includes advertising through The
Seattle Times online and in print, and on Parents Map for family friendly activities.
• Puget Sound Express will be joining the Christmas Ships this year.
• The Holiday Market begins November 91" with over 51 vendors per market. It will be on the
west side of 51" Avenue North in front of City Hall.
• The Diversity Committee is starting its 3rd year of films, and the grant program is up and running.
• The Small Business Summit is being held October 23rd at the Lynnwood Convention Center.
• The Spring edition of the Paine Field Magazine is coming out, with one half of the magazine
devoted to Edmonds.
• The Creative District is working on branding ideas.
• More parking tick marks delineating parking spots were added by the City.
Committee Updates:
• Marketing: Pam moved to approve spending $5,000 in holiday advertising in partnership with
the City, and $4,345 for holiday events. Mark seconded; all approved, none opposed. Matt
motioned to approve $360 for continuing Edmonds Theater ads, which is included in our budget.
Apple seconded — all approved, none opposed.
• Appearance & Environment: The new crosswalk graphic at Second and Dayton is being put on
hold until the street repaving has been completed. It is hoped the new sailboat graphic will be
continued all the way up Dayton Street. The committee will be looking for grant funds in 2020.
• Communication and Outreach:
• Grant Program: No update
• Administration: The committee is working on a 5013C. The process started in 2014.
Meeting adjourned at 9:30 a.m. Next Board meeting November 14th at 8:00 a.m. at the ECA.
Proposed Budget Follows
2020 Ed! Proposed Budget
REVENUES
2019
Approved
Budget
2019
Actuals
2020 Proposed Budget
Beginning Fund Balance
$26,084
$24,098
$9,466
Projected Revenue
$98,355
$79,398
$79,209
8% Contingency
($7,868)
TOTAL REVENUE
$116,571
$103,496
$88,675
EXPENSES
Administration 2020
Operating Expenses (domain reg,
hosting, Gsuite, PO Box fees, tax
filing, nonprofit filing)
$900
$900
$625
Misc Supplies
$300
$300
$300
Program Management
40 hrs/month
$24,000
$24,000
$24,000
Subtotal
$25,200
$25,200
$24,925
Marketing 2020
Digital Advertising --Articles
$13,500
$13,500
$5,500
Love, Edmonds Advertising
$1,200
$1,200
$0
Edmonds Theater Advertising
$360
$360
$360
Holiday Website Updates
$500
$0
$500
Holiday Advertising
$5,000
$5,000
$3,500
Holiday Events
$4,845
$4,345
$4,845
Ferry Marketing
$600
$0
$0
Photography (articles, social
media)
$7,200
$7,200
$7,200
Copywriting
$7,200
$7,200
$6,600
Program Management
10 hrs/month
$6,000
$6,000
$6,000
Holiday PM (20
hrs)
$1,000
$1,000
$1,000
Website Design/Updates
$2,000
$1,200
$2,000
Subtotal
$49,405
$47,005
$37,505
: A:
Annual Meeting
$1,500
$1,348
$1,200
City Events (4th, Taste)
$1,000
$500
$500
Business Meeting Misc Materials
$330
$0
$0
My Edmonds News Outreach
$330
$330
Member Communications
New Member
Communications
$400
$400
$400
Menu Binders
$300
$0
$0
Semi -Annual
Update
$1,000
$0
$500
Main St Conference
$700
$0
$0
Program Management
Annual Mtg PM
(20 hrs)
$1,000
$1,000
$1,000
Subtotal
$6,230
$3,578
$3,930
• . • 1 1
Grant Program
$5,000
$2,500
$1,500
Subtotal
$5,000
$2,500
$1,500
Appearance,
Pedestrian Safety 202=
Umbrella Program
$9,000
$9,441
$9,450
After Hours Parking Signage
$5,000
$2,608
$0
Program Management
$2,400
$2,400
$1,200
Crosswalk
$1,298
$0
Trolley Support ($0 if $11,000 in
sponsorships secured)
$0
$2,000
Subtotal
$16,400
$15,747
$12,650
TOTAL BUDGETED
EXPENDITURES:
$102,235
$94,030
$80,510
TOTAL REVENUE
$116,571
$103,496
$88,675
PROJECTED END OF •
BALANCE (All Revenues Minus
As Percentage of On -Going
Revenue
14.6%
11.9%
10.3%
BUDGET SUPPLEMENTS FOR
EXPENDITURES FROM FUND
BALANCE
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