2020-07-20 Lodging Tax Advisory Committee Packet4XSPECIAL MEETING NOTICE
EDMONDS LODGING TAX
ADVISORY COMMITTEE
The Edmonds Lodging Tax Advisory Committee will hold a meeting on Monday,
July 20, 2020 at 3 p.m. The agenda is attached, miscellaneous items may be discussed
and there will be an opportunity for audience comments.
The meeting will be held via Zoom.
Join Zoom Meeting
httos://zoom.us/i/93514740741?r)wd=YXr)EeEEvZVZOR3FPZ1hOWHcrakY3Zz09
Meeting ID: 935 1474 0741
Password: 861694
The public is welcome to attend the meeting.
Posted/Emailed: July 16, 2020
POSTED:
City Hall
Edmonds Library
Edmonds Post Office
Public Safety
EMAILED:
POSTED:
City Hall
Edmonds Library
Edmonds Post Office
Public Safety
EMAILED:
Newspapers
The Herald
The Seattle Times
The Edmonds Beacon
Myedmondsnews.com
City Council
Directors
`nC. 189\3
AGENDA
Lodging Tax Advisory Committee
Edmonds City Hall
Virtual Meeting
Thursday, July 20, 2020
3 - 5 P.M.
Zoom Meeting:
Join Zoom Meeting
https:Hzoom.us/I/93514740741?pwd=YXpEeEEvZVZOR3 FPZ1hOW Hcra kY3ZzO9
Meeting ID: 935 1474 0741
Password: 861694
1. Approval of September 5, 2019 Meeting Summary (5 minutes)
2. Public Comment
3. Budget and Funding Requests for 2021 (including discussion on 2020 and 2021
revenue projections)
4. Miscellaneous
Set next meeting date
Lodging Tax Advisory Committee
Draft Summary Notes from 09/05/19 Meeting
Committee members present:
Mike Nelson, City Council
Joe Mclalwain, Edmonds Center for the Arts Executive Director
Frances Chapin, Edmonds Parks, Recreation, & Cultural Services, Mgr.
Pat Moriarty, The Studio
Steve Lyon, Harbor Inn
Committee members absent: None
Staff present: Patrick Doherty, Economic Development & Community Services Director
Cindi Cruz, Economic Development
Meeting began at 3:37 p.m.
Approval of June 20, 2019 meeting minutes. Frances made a correction to motion at end of item
3 changing from the 123 fund only to 123 and 117 Funds. Joe moved and Pat seconded to
approve the 06/20/19 meeting minutes as amended. Motion passed unanimously.
2. Public Comment: none
Funding Requests for 2020: Patrick provided an update on the 2019 budget change from the last
meeting to approve an advertising expenditure of up to $5,000 from the fund balance for the
Welcome Magazine at the Paine Field terminal. The contract was executed with Welcome
Magazine for two ads in both the fall/winter 2019 and spring/summer 2020 editions for a total
of $6,912. There was discussion regarding the remaining $3,456 and it was decided to take this
amount from the approved advertising budget for 2020 of $33,087 rather than reducing the
fund balance.
Frances discussed wayfinding signage being funded as a capital projects within the LTAC budget.
By allocating money from the LTAC budget it will also provide a match when applying for
Snohomish County Grant dollars for wayfinding signage (design and manufacturer). DEMA has
written to City asking for signage supplements for downtown businesses to lead shoppers to
shopping down streets off of the main core. Patrick has put forward a decision package for the
2020 budget as a result of the DEMA request. The signage proposal would have a similar look
and feel to existing signage. Creative District is looking at creating a brand and it would be
appropriate to consider this branding process in design of wayfinding signage for the downtown
area. Frances recommends at least $5,000 for design, fabrication, and installation. Joe moves to
allocate $7500 from the LTAC fund balance for design, manufacturer, and installation, Pat
seconded. Motion passes unanimously.
Patrick updated on the trolley pilot project for the month of August. The pilot was as a
recommendation of the EDC tourism sub -committee. Rented a trolley for the month of August
and had a pilot project every Saturday from 11 a.m. — 6 p.m. The trolley was well used up to
about 4 p.m. There were anecdotal rider numbers provided by volunteers during the pilot.
19 09 05 LTAC minutes
Patrick has submitted a decision package for the 2020 budget to purchase a used trolley. Would
have to negotiate for a purchase price as the company that rents trolleys is getting out of the
business and will be selling their trolleys. Ed! will be discussing a contribution to the purchase
next week. Would seek monthly sponsors, have rentals potentially available, and hopefully have
the LTAC also contribute from fund balance for the purchase. Benefits include helping alleviate
some parking issues and connecting the waterfront and downtown. Since there was a stop at
Puget Sound Express it is hopeful guests would use the trolley to come into downtown to shop
or dine. Operations and maintenance is estimated at $25,000 per year. There was discussion
about the benefits of providing capital funding or contributing to the ongoing operations.
Community Transit will be contacted as a potential partner to run operations and the City could
contribute the O & M funds for them to run it. The Port will be contacted for a contribution to
either capital purchase or O & M. Pat moved to commit up to $20,000 to provide funding for
trolley project (either capital or ongoing costs spread over 4 years), with the proviso to seek
other partners, Joe seconded. Motion passed unanimously.
4. Miscellaneous: Steve said bookings at Harbor Inn were good for the summer and this year as a
whole. There are 91 rooms available with a pool and hot tub. Summer is predominately leisure
travel and weddings.
Pat shared statistical data she collected from clients of her AirBnb: 5 attendees were workers,
18-20 were on vacations from out of area, 6-8 were visiting to attend Edmonds activities, 4 from
health clinic closure, 3 were vacationing from within 50 miles, 5-6 were visiting and considering
moving to Edmonds.
Set next meeting date: January 16, 2020 at 3 p.m.
Meeting adjourned at 4:28 p.m.
19 09 05 LTAC minutes
LTAC Budget
A
1
2 Revenue
3 75% Fund 120 - General Tourism Promotion
4 25% Fund 123 - Arts/Culture Tourism Promotion
5 Total Lodging Tax Revenue
6
7 120 Fund
8 Beginning Fund Balance
9 75% Fund 120 - General Tourism Promotion Revenue
10 Interest
11 Total:
12
13 ON -GOING EXPENDITURES
14 General Tourism Promotion (Fund 120):
15 Professional Services
16 Printing of rack card
17 Distribution of rack card
18 Promotion/support of Bird Fest
19 Sno Co Tourism Bureau
20 Chamber of Commerce (Edmonds Visitor's Center & e,
21 Tourism Promotion/Website/Calendar Support
22 Website Hosting/Technical Updates
23 Advertising
24 General Advertisina
E I F I G I H I I I J
Approved 2018 Approved 2019 Projected year- Approved 2020 Projected year- Draft 2021
Budget Budqet end 2019 Budget end 2020 Budqet
,250 $88,500 $95,OOO $95,250
,750 $29,500 $31,666 $31,750
$82,356
$93,548
$89,938
$93,548
$86,250
$88,500
$95,000
$95,250
$1,710
$170,316
$1,300
$183,348
$2,480
ZT10t,418
$3,380
$192.4a
$8,000
$8,500
$8,259
$5,000
$1,500
$1,500
$1,500
$1,500
$6,400
$4,500
$4,500
$0
$2,500
$2,500
$2,500
$4,500
20,000
$20,000
$20,000
$20,000
$2,400
$2,400
$2,400
$2,400
30.000
$30.000
$30.000
$33.087
25
Cascadia Art Museum
$8,000
26
Edmonds Center for the Arts Season Brochure Ad
$12,500
$13,000
$13,000
$12,500
52,500
17,500
$1,917
$147,965
$810
$4,500
$20,000
$31,052
$8,000
$12,500
71,250
23,750
-$1,500
$133,342
$3,500
$5,000
$1,500
27
Miscellaneous
28
Contingency"
$0
$0
$4,763
29
Miscellaneous - Design, photography, emerging opportunities
$250
$1,000
$1,000
$2,000
30
Interfund Transfer
31
Transfer to Fund 117 for arts promotion CRAZE etc. $4,000 $4,000 $4,000
Subtotal: $87,550 $87,400 $87,159
$4,000
$97,750
$4,000
$87,373
$4,000
$66,400
32
33
34
"Note: To Account for less than projected revenue and/or minor additional expenditures in approved line items
Fund 120 Subtotal $82,766 $95,948 $100,259
$94,428
$60,592
$66,942
35
36
37
ONE-TIME EXPENDITURES
38
Professional Services
39
Support for RevitalizeWA Conference
40
Log Cabin Maintenance (2016)
$4,500
$4,500
41
JVisitor Website Redevelopment 2017
7/16/2020
LTAC Budget
A
E
I F
G
H I I I J
1
Approved 2018
Budget
Approved 2019
Budget
Projected year-
end 2019
Approved 2020 Projected year- Draft 2021
Budget end 2020 Budget
42
Advertising
43
Paine Field Welcome Magazine(approved 6/20 up to $5,000)
$3,456
44
lWaterfront Festival (award reallocated to CAM)
$1,000
$1,000
45
Daybreaker Rotary Jazz Connection
$0
46
Chambers Chowder Cook -Off
$1,000
$500
$500
47
Chamber Taste Edmonds
$1,000
$1,000
$1,000
48
Cascadia Art Museum
$6,000
$6,000
49
Miscellaneous
50
1 Emerging Opportunities (such as Visitor Center Signage)
51
Wayfinding signage
Trolley Support
SUBTOTAL
ADJUSTMENTS per Finance/Budget Adjustments
Adjustment per S Mager 7/10/20
Fund 120 Ending Fund Balance AMIN
$3,000
$79,766
$13,000
$82,94
$15,456
$535
-$8,745
$93,548
$7,500
$20,000
$27,500
$66,9 $60,592' $66,942
52
53
54
55
56
57
58
7/16/2020
LTAC Budget
A
E F G H I I J
1
59
123 Fund
Approved 2018 Approved 2019 Projected year- Approved 2020 Projected year- Draft 2021
Budget Budget end 2019 Budget end 2020 Budget
60
Beginning Fund Balance*
$58,610
$69,836
$70,586 $69,836
$72,102
$75,075
61
25% Fund 123 - Arts/Culture Tourism Promotion
$28,750
$29,500
$29,500 $31,666
$17,500
$23,750
62
Sale Maps/Books
63
Interest
Total: i
$1,770 $250
$89,130 $99,586
$1,750 $1,750
$101,836 $103,252
$1,473
$91,075
$1,000
$99,825
64
65
66
On -going Expenditures:
67
Art/Culture Tourism Promotion Grants:
68
Cascade Symphony
$2,000
$2,000
$2,000
$2,000
$2,000
69
EAF for Art Studio Tour
$1,200
$1,400
$1,400
$2,100
$2,500
70
Edmonds Arts Festival
$500
$500
$500
71
Sno-King Chorale
$1,500
$1,500
$1,500
$1,600
$1,500
72
DeMiero Jazz Festival
$2,500
$2,600
$2,600
$2,600
$2,600
731
Olympic Ballet Theater
$2,600
$2,700
$2,700
$2,600
$2,600
74
Driftwood Theater
$2,400
$2,600
$2,600
$2,600
$2,500
75
Phoenix Theater
$1,600
$0
$0
$2,000
76
Art Walk
$2,000
$2,500
$2,500
$2,500
$2,500
77
Cascadia Art Museum
$2,500
$2,600
$2,600
$2,500
$2,600
78
Jazz Connection
$2,200
$2,600
$2,600
$2,600
791
CAFE
80
Edmonds Historical Museum
$2,000
$2,600
81
Partnership Program (Emerging opportunities)
Subtotal - Tourism Promotion Grants
Write on the Sound
$7,500
$21,000
$8,500
$21,000
$8,500
$25,100
$8,500
$8,000
$21,400
$8,500
82
83
84
Promotion of public art/brochure/web
$1,000
$2,500
$2,500
85
Concerts in the Park (poster distribution)
$300
86
Miscellaneous Ads e.g. Sno Co Visitor Guides
Subtotal - LTAC approved EAC program expenditures
Wayfinding Signage installation
$8,500 $11,000
$11,000
$8,80
$16,000 $29,900
87
88
89
Subtotal: Expenditures $29,500 $32,000 $32,000 $33,900 $16,000 $29,900
and 123 subtotal $59,630 $67,586 _A $69,836 $69,3 $75,075 $69,925
90
91
92
93
94
Wayfinding Signage installation from Ending Fund Balance
95
Adjustment $2,750
FundWJ&'J1Fnding Fund Bal $59,630 $67,586 $69,836 Wolff$75,075
96
97
98
*Verified with Finance Division
7/16/2020
2021 Tourism Promotion Applications
July 13, 2020
Total Requests: $27,500
ORGANIZATION Awarded
REQUEST
AW,49,0 0
PURPOSE
COMMENTS
2021*
2021
2020
Edmonds
$4,500
$4,500
Marketing of events
*$4,500 was award total
Chamber of
and Visitor Center
for all Chamber events &
Commerce
Support
support for Visitor Center
Edmonds Center
$12,500
$12,500
ECA season brochure
This includes a full two -
for the Arts
creation, printing, &
page ad for the City of
distribution.
Edmonds in the Season
Brochure
Cascadia Art
$8,000
$8,000
Promotion 2021
Museum
exhibitions
Edmonds Arts
$4,000
$4,000
Tourism promotion
Commission
publications
TOTALS
$
$29,000
$29,000
City of Edmonds Lodging Tax
Tourism Promotion Award Guidelines
4.'�
Applicant Organization
LEGAL NAME: Greater Edmonds Chamber of Commerce
ADDRESS:121 5th Ave N
CITY: Edmonds
STATE: WA
ORGANIZATION CONTACT: Greg Urban
EMAIL: greg@edmondswa.com
BOARD PRESIDENT: Nancy Ekrem
17-1972
INCORPORATION DATE: r
FISCAL YEAR 2021
Jan 1 - Dec 31, 2021
zip: 98020
PHONE: 425-670-1496
GRANT PREPARED BY: "
@-edt�to�rdsw�evt�
EMAIL or PHONE:
2. Organization Profile: Briefly describe the mission and goals of your organization and your programs and
services.
To promote the economic vitality of Edmonds through leadership, advocacy, education &
community -building events.
The Log Cabin Visitor Center is where visitors and community members come to find out what sites
and events they should visit. Volunteers mail out informational packets to potential visitors and new
residents to help them see all that Edmonds and Snohomish County has to offer.
3. Event/Program Information: The event(s) or program(s) you plan to market and/or produce with this funding
(e.g. one play or a season of plays; a concert series or a special concert for children etc.)
PROGRAM/EVENT: Visitor Information Center, Clam Chowder Cook -Off, Taste Edmonds
PROGRAM START DATE: 1 /1 /2021 PROGRAM END DATE: 12/31 /2021
4. Description: What marketing and/or operational component(s) will these funds be used (For example, radio
advertising, print advertising, banner, artist fees, venue rentals, etc.)?
For Visitor Center: costs are primarily operational and include office and mailing supplies. The utility bills are the highest costs, including the phone bill, cleaning and
maintenance. Marketing costs include printed materials promoting seasonal events. We also surprise the volunteers with treats on occasion to maintain morale and
positive dispositions. For Taste Edmonds and Chowder Cook -Off: Marketing of the event to a 50 mile radius through print media (Seattle Times, Herald Media), radio
and social media promotions to specific regions of the puget sound area.
TOTAL REQUEST $ 4,500
5. Project Evaluation: Please answer the following questions with regard to the specific promotional component for
which you are requesting funds for (e.g. brochure, radio ads, poster etc.). Include additional information on your
overall program if applicable.
5a. Explain how the marketing and/or operational component will encourage visitors to Edmonds
In providing a welcoming physical space with actual people to call and connect with, visitors are encouraged to spread a good word about the city of Edmonds and to
return themselves. Small appreciation gifts of coffee and treats are brought to the volunteers so they feel appreciated and are motivated to continue to work their shifts
each week. Taste Edmonds & Chowder event are known regionally and announcing the date and other details will encourage travelers from around the NW to attend
the festival. 5b. How will you evaluate and report the effectiveness of the marketing and/or operational component in
attracting visitors to Edmonds?
We track all phone calls and walk ins to the log cabin, plus have a visitors book to see where they came from.
Attendees of the events either purchase tickets or submit info for raffle tickets that track demographics.
2021 EAC Promotion Award Application pg. 2
6. Estimated Attendance Information: You are required to answer this question. The State recognizes the
technical difficulty of determining actual tourism impact figures, but please provide your best estimates. In some
instances, good faith estimates of actuals can be reported, provided applicants and users of funds indicate how
those estimates will be developed.
NOTE: All information, including descriptions of how actual impacts were estimated, will be available for public
review. The Final Report after your event asks for both predicted and actual numbers.
6a. Overall Attendance: Enter the total number of people predicted to attend this program activity or event.
Select the method used to determine the attendance.
Predicted: 3,000 - 40,000
Method: direct count X indirect count X representative survey_ informal survey_ structured estimate_
other N/A_ (please explain "other" and 'Wa"):
6b. Attendance, 50+ miles: Enter the number of people who travel greater than 50 miles predicted to attend this
activity and select the method used to determine the attendance (this number will also include people from out of
state/out of country).
Predicted: 1,200
Method: direct count indirect counter representative survey_ informal survey_ structured estimate_
other N/A (please explain "other' and 'Wa"):
6c. Attendance, Out of State, Out of Country: Enter the number of people from outside the state and country
predicted to attend this activity and select the method used to determine the attendance.
Predicted: Unknown
Method: direct count indirect count` representative survey_ informal survey_ structured estimate_
other N/A x (please explain "other" and 'Wa"): Unable to track
6d. Attendance, Paid for Overnight Lodging: Enter the estimated number predicted to attend this activity and
pay for overnight lodging and select the method used to determine the attendance.
Predicted: Unknown
Method: direct count_ indirect count— representative survey_ informal survey_ structured estimate_
other N/A x (please explain "other" and 'Wa"): Unable to track
6e. Attendance, Did not pay for overnight lodging: Enter the number predicted to attend this activity without
paying for overnight lodging and select the method used to determine the attendance.
Predicted: Unknown
Method: direct count_ indirect count_ representative survey_ informal survey_ structured estimate_
other N/A x (please explain "other" and 'Wa"): Unable to track
6f. Paid Lodging Nights: Total estimated number of paid lodging nights (e.g. if a couple attending your program
from out of town booked a hotel room, then that would equal one Lodging Night).
Predicted: Unknown
Method: direct count_ indirect count representative survey_ informal survey_ structured estimate_
other N/A x (please explain "other" and 'Wa"): Unable to track
Additional Notes:
Provide any additional information regarding the local impact of the festival, events, or tourism -related facility using
lodging tax funds (example: attendees eating at an Edmonds restaurant, or shopping, etc.)
The volunteers who staff the visitor center distribute maps, walking art tour guides, restaurant menus and recommendations on activities and
lodging in the Edmonds community. The recommendations are made for Edmonds establishments first, always encouraging local patronage.
Describe how you use social media to promote your events
As the Log Cabin Visitor O-enter does nth ve its own we it r social m di o ' f media is not directly u ed 10 ggnnectingwith the
cabin. The Edmonds Chamber promotes the cabin, its resources and volunteers through its sites.
Our social media is used through earned audience and paid promoted posting and ad campaigns.
7. Please provide the following supportive documentation with your application:
1. I.R.S. Determination Letter (501(c)(3) Status) or WA State non-profit designation if applicable.
2. A current copy of your approved Operating Budget
3. Current Board List (with contact information)
>> NOTE: incomplete grant requests will not be considered <<
eca Oee-
edmonds center for th(
June 20, 2020
Council Member Kristiana Johnson
City of Edmonds Lodging Tax Advisory Committee
1215th Ave North
Edmonds, WA 98020
Thank you and the City of Edmonds Lodging Tax Allocation Committee for your generous past support of Edmonds
Centerfor the Arts (ECA). ECA plays a vital role in the culture and economy of Edmonds, its surrounding communities,
and throughout our region. Our state-of-the-art theatre continues to impact our community, reaching over 85,000
patrons and nearly 10,000 students annuallythrough our world -class performances, Education & Outreach programs,
and facility rentals. ECA is deeply grateful for the help we have received from The City of Edmonds. Your generosity
offsets the expense of ECA's key promotional materials, which promote our presentations throughoutthe Season and
highlight Edmonds -based businesses, hotels, and restaurantsto encourage patronsto spend time and money in our
beautiful City.
I am writing today to respectfully request a 2020 allocation from the City of Edmonds Lodging Tax Allocation
Committee in the amount of $12,500 to support the promotion of ECA's 2020/21 Season and market programs that
contribute to the economic vitality of Edmonds by attracting attendees or participants from outside of the City. ECA
will use the funding to create a full -color, interactive Digital Brochure promotingthe 2020-2021 Season, ECA
Outreach and Education Programs, as well as numerous programs and events taking place in the City of Edmonds
throughout the coming year. This digital piece will also help tell the story of the Edmonds Creative District and the
many entities within it contributing to the rich arts and cultural life in the Pacific Northwest. The Digital Brochure will
be featured on ECA's website, in regular e-blasts to our patron list of 19,000+ individuals and businesses, and in both
paid and organic posts on our social media channels: Facebook and Instagram. Additionally, ECA will promote the City
of Edmonds and the Edmonds Creative Districtvia targeted print, digital, TV, and radio advertising. We plan to
allocate the funding as follows:
Digital Advertising: $4,000
• Targeted ECA Facebook & Instagram Ads & Promoted Posts (promoting the Creative District as well as
specific events throughout the year, and promoting the Digital Brochure).
• Digital Ads promoting the Creative District (organizations and entities as well as events) with publications
including The Seattle Times, Crosscut, The Stranger, ParentMap/Seattle's Child (for family -friendly events),
etc.
Print Advertising: $1,0.00
■ Ads promoting the Creative District (organizations and entities as well as events) with publications including
The Seattle Times, Crosscut, The Stranger, ParentMap / Seattle's Child (for family -friendly events), The
Everett Herald, The Herald Business Journal, The News Tribune (Tacoma / South Puget Sound), The Olympian
(Olympia / South Puget Sound), etc. We will ensure that all print materials feature the "Funded in part by the
City of Edmonds Lodging Tax Fund" message in recognition of the generous support from the City of
Edmonds.
TV/RADIO Ads: $7,500
• Targeted Ads promoting the Creative District (organizations and entities as well as events) with KCTS-9,
KUOW, KNKX, etc.
ECA's 2020/2021 Season will run from September 2020 through August 2021 and feature more than thirty high -
quality music, dance, theatre, comedy, and film presentations, plus continuing Education and Outreach opportunities.
We have booked an impressive array of performances and events for our upcoming Season and anticipate continuing
to expand our audience, drawing new participants from our region, and engaging our current patrons and partners.
Through the marketing channels mentioned above, we plan to promote upcoming City events and attractions, such
as the Edmonds Summer Market, diningout in Edmonds, and the Main Street closure for pedestrians duringthe
summer. We will also help promote our partners from Cascade Symphony, Olympic Ballet Theatre, and Sno-King
Community Chorale as well as other local arts organizations, such as the Driftwood Players and Phoenix Theater once
theirfacilities reopen to the public. We will work with ECA's diverse rental partners who draw guests from across the
region and range from Rick Steves' Travel Festivals to business clients, youth organizations, and diverse cultural
partners, to best support their upcoming events. Lastly, we are excited to help promote additional virtual events
supported by the Edmonds Arts Commission that are still in the planning process, such as The Puget Sound Birdfestof
Edmonds and Write on the Sound.
ECA will continue to partner closely with Edmonds Harbor Inn, booking 175-210 rooms next Season for our visiting
artists. Added to that are overnight stays by participants in the DeMiero Jazz Fest, Rick Steves' Europe gatherings, and
a wide variety of on -campus events and activities. We've received positive feedback from our featured artists who
have enjoyed the accommodations, service, and convenience. Our goal is to continue to promote overnight stays by
our patrons and increase the impact on the local community. It is clear that ECA and its programs generate direct
revenues for the Lodging Tax Fund.
With the uncertainty resulting from the COVID-19 pandemic, we recognize that we will likely be facing challenges,
such as having to cancel, modify, or postpone some of these cultural events and activities. We are flexible and will
work closely with the City of Edmonds and the Edmonds Arts Commission to quickly pivot our promotional efforts
should we need to make any modifications. We will make sure to communicate any proposed changes with the City
ahead of time to determine the best promotional strategy moving forward. Lastly, due to the ongoing effects of the
pandemic, we anticipate that next Season, we will see a significant drop in attendance and ticket sales. We have
reflected this in our current projections by reducing all 2021 estimates to 65%of last year's projections.
ECA draws audiences from across the Puget Sound region and beyond. 66% of ECA's audience members comefrom
cities other than Edmonds, ranging from Issaquah and North Bend to Twisp, Spokane and Portland, and as far away as
Vancouver, Calgary, and Minsk! The value of the Center to our community has been significant with an estimated
annual economic impact of$7.5 million - and will continue to grow and enhance the cultural and economic vitality of
Edmonds and beyond.
ECA is deeply grateful for the generous support from the City of Edmonds, especially during these incredibly difficult
times as local arts organizations and businesses struggle with the devastating consequences of COVID-19. We are
honored to be a part of the City of Edmonds and Washington State's first Creative District and determined to
continue to do everything in our power to support and serve our incredible community duringthese challenging
times.
Thank you for your consideration of this request
Sincerely,
Joseph Mclalwain
Executive Director
i "• in)
�
City of Edmonds Lodging Tax FISCAL YEAR 2021
Tourism Promotion Award Guidelines Jan 1 - Dec 31, 2021
GUIDELINES - 2021 FUNDING
OBJECTIVE: City of Edmonds Lodging Tax Advisory Committee (LTAC) awards contracts for services to market and
produce events/programs that contribute to economic vitality through attracting attendees or participants
from outside of Edmonds. Allocations are approved by LTAC and City Council as part of the annual City
budget approval process. Funded projects are required to include the following credit on all
promotion materials: "Funded in part by City of Edmonds Lodging Tax Funds."
ELIGIBILITY: Projects/programs/activities occurring in 2021 by organizations that include marketing and producing
events/programs to attract visitors to Edmonds are eligible. Marketing can include advertising,
publicizing, or distribution of information on activities or events for the purpose of attracting and
welcoming visitors to Edmonds. Proposals that are exclusively for an organization's membership or
other exclusive group will not be considered.
DEADLINE: Applications are due Friday, May 29 — 4:30 p.m, Edmonds City Hall, 121 5th Ave N. Edmonds, WA
98020 Incomplete or late applications will not be considered.
APPLICATION REVIEW PROCESS: Applications are reviewed and recommended by the Lodging Tax Advisory
Committee for review and inclusion in the 2020 City budget. Awards are approved by City Council as part
of the City budget approval process. Applicants will be notified after the City Council budget approval
process is complete. Award recipients are required to submit a Final Report by December 17, 2020.
PROCEDURES: Applications must be submitted on the attached form and accompanied by a cover letter. If you
are applying for more than one program or event you will need to fill out another application.
QUESTIONS: Please contact Cindi Cruz, Program Coordinator, City of Edmonds, Economic Development and
Community Services Department, 425-775-7724, or cindi.cruz(cDedmondswa.gov
h
City of Edmonds Lodging Tax FISCAL YEAR 2021
Tourism Promotion Award Guidelines Jan 1 - Dec 31, 2021
1. Applicant Organization
LEGAL NAME: Edmonds Center for the Arts
ADDRESS: 410 Fourth Avenue North
CITY: Edmonds STATE: WA ZIP: 98020
ORGANIZATION CONTACT: Christina Kourteva PHONE: 425.275.9492
EMAIL: christina@ec4arts.org
BOARD PRESIDENT: CheTyl Foster
INCORPORATION DATE: 3/20/2003
GRANT PREPARED BY: Christina Kourteva, Director of Development
EMAIL or PHONE: christina ec4arts.orq, work: 425.275.9492, cell: 347.729.5132
2. Organization Profile: Briefly describe the mission and goals of your organization and your programs and
services.
Edmonds Center for the Arts' mission is to celebrate the performing arts, strengthen and inspire our community, and steward the
creative use of the historic ECA campus. Our core presenting season runs September through May each year and includes various
presentations and events during the summer months. ECA plays a key role in bringing tourists to Edmonds year-round. In 2021, we will
offer thirty shows as part of our Presented Artists Series, engage community members through our Saturday Matinee presentations and
new Music On Film Series, and connect children and youth to the performing arts through a robust lineup of Education & Outreach
programs. In combination with our rental events, in 2021, we estimate to attract more than 55,250 visitors to the Center, approximately
66% of whom will travel to Edmonds from across the Pacific Northwest and beyond. Please note that our estimated attendance
numbers are lower than 2020 due to the anticipated impact of the ongoing COVID-19 pandemic.
3. Event/Program Information: The event(s) or program(s) you plan to market and/or produce with this funding
(e.g. one play or a season of plays; a concert series or a special concert for children etc.)
PROGRAM/EVENT: ECA 2020/2021 Season
PROGRAM START DATE: 9/112020 PROGRAM END DATE: 8/31/2021
4.
5.
Description: What marketing and/or operational component(s) will these funds be used (For example, radio
advertising, print advertising, banner, artist fees, venue rentals, etc.)?
We plan to use the funds as follows: Digital Advertising - $4,000, Print Advertising-$1,000, TV/RADIO Ads
- $7,500. Please refer to the enclosed letter for additional details on these marketing components.
TOTAL REQUEST $ $12,500
Project Evaluation: Please answer the following questions with regard to the specific promotional component for
which you are requesting funds for (e.g. brochure, radio ads, poster etc.). Include additional information on your
overall program if applicable.
5a. Explain how the marketing and/or operational component will encourage visitors to Edmonds ECA will use the
funding to create a fuI!-color, interactive Digital Brochure promoting the 202 0-2 021 Season, ECA Outreach and Education Programs, as well
as numerous programs and events taking place In the City of Edmonds throughout the coming year. This digital piece will also help tell the
story of the Edmonds Creative District and the many entities within it contributing to the rich arts and cultural life in the PNW. The Digital
Brochure will be featured on ECA's webs Re, in regular e-blasts to our patron List of 19,000+ Individuals and buslnesses, and in both paid and
organic posts on our social media channels: Facebook and Instagram. Additionally, ECA will promote the Creative District by utilizing its Iogo
and lag line in targeted print, digital, ill, and radio advertising.
5b. How will you evaluate and report the effectiveness of the marketing and/or operational component in
attracting visitors to Edmonds? ECA's box office system requires each patron to enter herthis zip code at the time of ticket purchase.
ECA sells tickets on behalf of 97°% of its rental clients and partners, and zip codes are also collected from patrons purchasing tickets to
rental events. ECA extracts reports from its box office system periodically to analyze this demographic information and plan future
marketing and communications efforts.
2021 EAC Promotion Award Application
E
6. Estimated Attendance Information: You are required to answer this question to the best of your ability or
your application will not be considered. The State recognizes the technical difficulty of determining actual
tourism impact figures, but please provide your best estimates. In some instances, good faith estimates of actuals
can be reported, provided applicants and users of funds indicate how those estimates will be developed.
NOTE: All information, including descriptions of how actual impacts were estimated, will be available for public
review. The Final Report after your event asks for both predicted and actual numbers.
6a. Overall Attendance: Enter the total number of people predicted to attend this program activity or event.
Select the method used to determine the attendance.
Predicted: 55,250
Method: direct count _x_ indirect count, _ representative survey_ informal survey_ structured estimate_
other_ N/A_ (please explain "other" and 'Wa"):
6b. Attendance, 50+ miles: Enter the number of people who travel greater than 50 miles predicted to attend this
activity and select the method used to determine the attendance (this number will also include people from out of
state/out of country).
Predicted: 3,250
Method: direct count_x_ indirect count _ representative survey_ informal survey_ structured estimate_
other_ N/A_ (please explain "other" and 'Wa"):
6c. Attendance, Out of State, Out of Country: Enter the number of people from outside the state and country
predicted to attend this activity and select the method used to determine the attendance.
Predicted: 163
Method: direct count _x_ indirect count _ representative survey_ informal survey_ structured estimate_
other_ N/A_ (please explain "other" and 'Wa"):
6d. Attendance, Paid for Overnight Lodging: Enter the estimated number predicted to attend this activity and
pay for overnight lodging and select the method used to determine the attendance.
Predicted: 455
Method: direct count_ indirect count _ representative survey_ informal survey_ structured estimate_x_
other N/A_ (please explain "other" and 'Wa"):
6e. Attendance, Did not pay for overnight lodging: Enter the number predicted to attend this activity without
paying for overnight lodging and select the method used to determine the attendance.
Predicted: 54,275
Method: direct count_ indirect count _ representative survey_ informal survey_ structured estimate_x_
other_ N/A_ (please explain "other" and 'Wa"):
6f. Paid Lodging Nights: Total estimated number of paid lodging nights (e.g. if a couple attending your program
from out of town booked a hotel room, then that would equal one Lodging Night).
Predicted: 975
Method: direct count_ indirect count _ representative survey_ informal survey_ structured estimate_x_
other N/A_ (please explain "other" and 'Wa"):
Additional Notes:
Provide any additional information regarding the local impact of the festival, events, or tourism -related facility using
lodging tax funds (example: attendees eating at an Edmonds restaurant, or shopping, etc.)
Edmonds Center for the Arts and the programs it presents and hosts account for an estimated $7.5 Million in local
annual economic impact for the City of Edmonds. Thousands of ECA patrons spend millions of dollars at Edmonds
restaurants and other local businesses, and it is estimated that more than 975 room nights in local hotels / bed &
breakfasts will be directly associated with activities and events at ECA during the 2020/2021 Season.
Describe how you use social media to promote your events
ECA has grown tremendously in its effective use of social media to brand our organization, promote ECA presented
and rental events, and bring more visitors to the City of Edmonds. ECA is very active on Facebook and has 7,753
followers with 27,174 check -ins. ECA makes consistent and effective use of Instagram and Twitter and invests
marketing dollars into Facebook advertising and boosts. We believe that active engagement of our followers and
patrons on a regular basis is critical for the success of the organization.
7. Please provide the following supportive documentation with your application:
1. I.R.S. Determination Letter (501(c)(3) Status) or WA State non-profit designation if applicable.
_ 2. A current copy of your approved Operating Budget
_ 3. Current Board List (with contact information)
>> NOTE: incomplete grant requests will not be considered <<
Cascadia
Art
Museum
May 26, 2020
Cindi Cruz
Program Coordinator
City of Edmonds
Economic Development and
Dear Cindi,
Community Services Department
190 Sunset Ave #E
Edmonds, WA 98020
425.336 4809
cascadiaartmuseumorg
In this packet you will find our completed application and supporting documents for
consideration for Tourism Promotion funding in 2021.
As our region's population continues to grow, we have an incredible opportunity to continue to
share the vibrant legacy of the artists who made the Northwest a known destination for
creativity. We present four original exhibitions annually and publish a companion catalogue
each year. Our 2021 exhibition calendar will enable Cascadia Art Museum to expand our
partnerships and presence in Edmonds and beyond and provide an inclusive and relevant
experience for all visitors.
Even during this current unprecedented time with the outbreak of COVID-19 and temporary
closure of Cascadia, the Museum has been serving its community and cultivating awareness of
the City of Edmonds through creative virtual experiences. Prior to this closure, we have been
expanding our exhibition -related educational programs, and during the closure we have
increased our outreach even further to provide virtual tours and free art workshops reaching
audiences in Edmonds and across the state and nation. We are eager to expand our public
awareness and offerings to provide art access to our great community either in -person or
virtually in 2021, as we advance our mission to enrich lives through the celebration of Northwest
art and design heritage. We are grateful for the opportunity to request your support in raising the
museum's visibility and elevate awareness of Edmonds as a cultural destination.
Thank you for your consideration of Cascadia Art Museum's request for partnership through the
2021 City of Edmonds Lodging Tax Tourism Promotion Award.
Kind Regards,
Lauren Carroll -Bolger
Development and Marketing Manager
Cascadia Art Museum
City of Edmonds Lodging Tax FISCAL YEAR 2021
Tourism Promotion Award Guidelines Jan 1 - Dec 31, 2021
GUIDELINES - 2021 FUNDING
OBJECTIVE: City of Edmonds Lodging Tax Advisory Committee (LTAC) awards contracts for services to market and
produce events/programs that contribute to economic vitality through attracting attendees or participants
from outside of Edmonds. Allocations are approved by LTAC and City Council as part of the annual City
budget approval process. Funded projects are required to include the following credit on all
promotion materials: "Funded in part by City of Edmonds Lodging Tax Funds."
ELIGIBILITY: Projects/programs/activities occurring in 2021 by organizations that include marketing and producing
events/programs to attract visitors to Edmonds are eligible. Marketing can include advertising,
publicizing, or distribution of information on activities or events for the purpose of attracting and
welcoming visitors to Edmonds. Proposals that are exclusively for an organization's membership or
other exclusive group will not be considered.
DEADLINE: Applications are due Friday, May 29 — 4:30 p.m, Edmonds City Hall, 121 5t1 Ave N. Edmonds, WA
98020 Incomplete or late applications will not be considered.
APPLICATION REVIEW PROCESS: Applications are reviewed and recommended by the Lodging Tax Advisory
Committee for review and inclusion in the 2020 City budget. Awards are approved by City Council as part
of the City budget approval process. Applicants will be notified after the City Council budget approval
process is complete. Award recipients are required to submit a Final Report by December 17, 2020.
PROCEDURES: Applications must be submitted on the attached form and accompanied by a cover letter. If you
are applying for more than one program or event you will need to fill out another application.
QUESTIONS: Please contact Cindi Cruz, Program Coordinator, City of Edmonds, Economic Development and
Community Services Department, 425-775-7724, or ndi.cruzCd)edmondswa.go
♦ 1
City of Edmonds Lodging Tax FISCAL YEAR 2021
Tourism Promotion Award Guidelines Jan 1 - Dec 31, 2021
1. Applicant Organization
LEGAL NAME: Cascadia Art Museum
ADDRESS: 190 Sunset Ave S
CITY: Edmonds STATE: WA ZIP: 98020
ORGANIZATION CONTACT: Lauren Carroll -Bolger PHONE: 425-678-6530
EMAIL: lauren@caScadiaartmuseul'1'l.Org
BOARD PRESIDENT: Lindsey Echelbarger
INCORPORATION DATE: 12/31/2014
GRANT PREPARED BY: Lauren Carroll -Bolger
EMAIL or PHONE: lauren@cascadiaartmuseum.org
2. Organization Profile: Briefly describe the mission and goals of your organization and your programs and
services.
Founded in 2015, Cascadia Art Museum (CAM) is an educational nonprofit that celebrates the rich tradition of Northwest
visual arts and design from 1860-1970. CAM provides enriching experiences for residents and tourists through original
exhibitions, public programs, and educational outreach. CAM illuminates the cultural and social threads that inspired
Northwest art and artists from the time of our region's Native American heritage, to the first settler communities, to the
Seattle World's Fair, and the linkages between this legacy art and that created in our own time.
3. Event/Program Information: The event(s) or program(s) you plan to market and/or produce with this funding
(e.g. one play or a season of plays; a concert series or a special concert for children etc.)
PROGRAM/EVENT: 2021 Exhibitions
PROGRAM START DATE: January 1, 2021 PROGRAM END DATE: December 31, 2021
4. Description: What marketing and/or operational component(s) will these funds be used (For example, radio
advertising, print advertising, banner, artist fees, venue rentals, etc.)?
We are requesting $6,000 to promote Cascadia Art Museum's four new and original exhibitions in 2021 through a media
campaign including radio advertising on KUOW FM and KING FM; print ads in The Strangers Arts & Culture Magazine
and in programs for PNW Ballet, Seattle Opera, Seattle Symphony, and/or other performing arts organizations; digital ads
on FaceBook and Instagram, and flyer distribution in regional businesses and in WA State Ferries. In 2021, we anticipate
10,OQQ visitors which is lower than previos years due to the probable continuation of social distancing requirements.
TOTAL REQUEST $ $6,000
5. Project Evaluation: Please answer the following questions with regard to the specific promotional component for
which you are requesting funds for (e.g. brochure, radio ads, poster etc.). Include additional information on your
overall program if applicable.
5a. Explain how the marketing and/or operational component will encourage visitors to Edmonds
All publicity will highlight Cascadia Art Museum's central location in Edmonds and will encourage visitors to explore
our city's restaurants, shops, and arts venues. In all our promotional materials, we will highlight Edmonds as a
creative and cultural destination, and credit the City of Edmonds Lodging Tax Funds.
5b. How will you evaluate and report the effectiveness of the marketing and/or operational component in
attracting visitors to Edmonds?
We track the zip codes of all museum guests. We will also be conducting quarterly and post -event evaluations through
surveys and informal interviews to track attendance, demographic information, repeat visitors, and if visitors purchased
a hotel/motel room. Data will be reviewed quarterly to see if we are meeting KPI's and to determine which marketing
initintivPS arp moot PffPrtivP in nrmmotino tourism_
2021 EAC Promotion Award Application pg. 2
6. Estimated Attendance Information: You are required to answer this question to the best of your ability or
your application will not be considered. The State recognizes the technical difficulty of determining actual
tourism impact figures, but please provide your best estimates. In some instances, good faith estimates of actuals
can be reported, provided applicants and users of funds indicate how those estimates will be developed.
NOTE: All information, including descriptions of how actual impacts were estimated, will be available for public
review. The Final Report after your event asks for both predicted and actual numbers.
6a. Overall Attendance: Enter the total number of people predicted to attend this program activity or event.
Select the method used to determine the attendance.
Predicted: 10,000
Method: direct count X indirect count_ representative survey informal survey structured estimate
other N/A (please explain "other" and 'Wa"):
6b. Attendance, 50+ miles: Enter the number of people who travel greater than 50 miles predicted to attend this
activity and select the method used to determine the attendance (this number will also include people from out of
state/out of country).
Predicted: 640
Method: direct count_ indirect count_ representative survey informal survey structured estimateX
other N/A (please explain "other" and "n/a"):
6c. Attendance, Out of State, Out of Country: Enter the number of people from outside the state and country
predicted to attend this activity and select the method used to determine the attendance.
Predicted: 670
Method: direct count_ indirect count_ representative survey informal survey structured estimate X
other N/A_ (please explain "other" and 'Wa"):
6d. Attendance, Paid for Overnight Lodging: Enter the estimated number predicted to attend this activity and
pay for overnight lodging and select the method used to determine the attendance.
Predicted: 65
Method: direct count_ indirect count_ representative survey informal survey structured estimate X
other N/A (please explain "other" and ' n/a"):
6e. Attendance, Did not pay for overnight lodging: Enter the number predicted to attend this activity without
paying for overnight lodging and select the method used to determine the attendance.
Predicted: 1245
Method: direct count_ indirect count_ representative survey informal survey structured estimate-K
other N/A (please explain "other" and "n/a"):
6f. Paid Lodging Nights: Total estimated number of paid lodging nights (e.g. if a couple attending your program
from out of town booked a hotel room, then that would equal one Lodging Night).
Predicted: 97
Method: direct count indirect count_ representative survey informal survey structured estimate-X
other N/A_ (please explain "other" and "n/a"):
Additional Notes:
Provide any additional information regarding the local impact of the festival, events, or tourism -related facility using
lodging tax funds (example: attendees eating at an Edmonds restaurant, or shopping, etc.} Cascadia encourages
nests to visit 190 Sunset, Spud Fish & Chips, Scratch Distills , Bri id's Bottle Shop, Thai By Day, and Top Pot Doughnuts.
We recommend local lodgings and assist visitors in finding other Edmonds attractions.
Describe how you use social media to promote your events We use FaceBook and Insta ram to promote exhibition
and event pages on FaceBook, and create a post on Instagram. We a so will a using targeted ads on FacedOOK and
ns agram to raise awareness a ❑u our ex c a ions and related events while also highlighting visiting Edmonds.
7. Please provide the following supportive documentation with your application:
X 1. I.R.S. Determination Letter (501(c)(3) Status) or WA State non-profit designation if applicable.
X 2. A current copy of your approved Operating Budget
X 3. Current Board List (with contact information)
>> NOTE: incomplete grant requests will not be considered <<
Lodging Tax Expenditure Application Form
City of Edmonds Lodging Tax Advisory Committee (LTAC)
Estimated Event or Tourism Activity 2021
NOTE: It is very important that you fill this application out as completely as possible to ensure you are eligible to receive Tourism
Promotion Funds supported through Lodging Tax now and in the future! The City of Edmonds is required to provide the
information below from your Final Report to the State. Please plan now how you will collect this information. Questions? Call 425-
775-7724
1. Organization: Edmonds Arts Commission
2. Activity/Event Name: Tourism Promotion i r literary visual r through posters, web,
Print_medialads including Snohomish County Too, rism_p kiications
3. Activity Type(check one): Event/Festival Marketing X or Facility(acquisition, upkeep, renovation)_
4. Start Date: 1/2021
End Date: 12/2021
S. Total Lodging Tax Funds Requested: $ 4,000 ($4.000 is approved as transfer to 117 Fund)
b. Total Activity/Event Estimated Cost: $ 15,000
Estimated Attendance Information
7. Overall Attendance: Enter the total number of people predicted to attend this activity and select the method used to determine the
attendance.
Predicted: 3_500�
Method: direct count indirect count representative survey_______, informal survey______, structured
estimate X , other.____ N/A . Please explain: count/estimate for Concerts only
8. Attendance, 50+ miles: Enter the number of people who travel greater than 50 miles predicted to attend this activity and select the
method used to determine the attendance.
Predicted: 40
Method: direct count indirect count representative survey , informal survey structured
estimate X___, other , N/A Please explain: count/estimate for Concerts
9. Attendance, Out of State, Out of Country: Enter the number of people from outside the state and country predicted to attend
this activity and select the method used to determine the attendance.
Predicted: 10
Method: direct count_______, indirect count representative survey , informal survey____—, structured
estimate X____, other _ , N/A . Please explain:
10. Attendance, Paid for Overnight Lodging: Enter the estimated number predicted to attend this activity and pay for overnight
lodging and select the method used to determine the attendance.
Predicted: 5
Method: direct count____-_., indirect count representative survey informal survey structured
estimate X___, other , N/A Please explain: count/estimate for Concerts, plus informal survey
11. Attendance, Did not pay for overnight lodging: Enter the number predicted to attend this activity without paying for overnight
lodging and select the method used to determine the attendance.
Predicted: 3.495
Method: direct count—___, indirect count_ , representative survey_______, informal survey_______, structured
estimate X other. , N/A . Please explain:
12. Paid Lodging Nights: Total estimated number of paid lodging nights. One lodging night = one or more persons occupying one room
for one night.
Predicted: 3
Method: direct count indirect count representative survey_____-_, informal survey______, structured
estimate , other. X , N/A Please explain: This is for concerts, not able to track for general visitors.
Additional Notes: Please provide any additional information regarding the impact of the festival, events, or tourism -related facility
using lodging tax funds:
Submitted by: Frances Chapin
Date: 7/ 1
E-mail: frances.chapin(n edmondswa.gov
Phone #: 425-771-0228
2021 Tourism Promotion Applications - Recommendation to LTAC
Committee: Soikowski, Muir, Palmatier Staff: Chapin Date: June 23, 2020
Total Requests: $21,400 Proposed Budget: $21,400 Total Recommended $21,400
1 ORGANIZATION & REQUEST PURPOSE
. Amount Recommended 2021
Cascade $2,000 Radio advertising on
Symphony King FM, season
Recommended
$2,000
Olympic Ballet $2,600 Season brochures,
Recommended postcards, posters
$2,600
EAF for $2,500 Create & Print 20,000
Art Studio Tour brochures/map for
Recommended Studio Tour and mail
$2,500 2,500
Driftwood $2,500 Print & Mail 3,200
Players Season Brochures,
Recommended wide distribution, and
$2,500 advertising for 3 main
shows
Sno-King Chorale $1,500 Print & radio, banner
Recommended Advertising for
$1,500 "Holiday Magic"
concert, 2 shows
DeMiero Jazz $2,600 !—Print ads, banners, and
Festival radio ads, other print
Recommended
$2,600
Art Walk
$2,500
Over the street
Recommended
banner, print and
$2,500
digital ads outside
Edmonds
Cascadia
$2,600 Radio and print ads
Museum
for fall exhibit
Recommended
$2,600
$2,600 Print and online
Edmonds
Historical
advertising,
Museum
I Summer Market etc
Recommended
$2,600
Lodging Tax Expenditure Application Form
City of Edmonds Lodging Tax Advisory Committee (LTAC)
Estimated Event or Tourism Activity 2021
NOTE: It is very important that you fill this application out as completely as possible to ensure you are eligible to receive Tourism
Promotion Funds supported through Lodging Tax now and in the future! The City of Edmonds is required to provide the
information below from your Final Report to the State. Please plan now how you will collect this information. Questions? Call 425-
775-7724
1. Organization: Edmonds Arts Commission recommendations for Tourism Promotion awards
2. Activity/Event Name:. Tourism Promotion advertising_awards to 9 organizations for radio, web, and print
media: Cascade Symphony $2.000; Olympic Ballet $2,600: Edmonds Arts FestivaliStudiLTour $2,500: Edmonds
Driftwood Players $2,500; Sno-King Chorale $I,S00: DeMiero jazz Festival $2,600; Art_Walk_Edmonds $2500
Cascadia Art Museum $2,600; Edmonds Historical Museum $2,600.
3. Activity Type(check one): Event/Festival Marketing X or Facility(acquisition, upkeep, renovation)
4. Start Date:
End Date:
S. Total Lodging Tax Funds Requested: $_ 21,400 (9 organizations)
6. Total Activity/Event Estimated Cost: $ Multi pie events totaling over $100.00__0
Estimated Attendance Information
7. Overall Attendance: Enter the total number of people predicted to attend this activity and select the method used to determine the
attendance.
Predicted: 60 000
Method: direct count______, indirect count_ representative survey_______, informal survey_______, structured
estimate X , other , N/A Please explain: Various methods of counting, include tickets and
estimates.
8. Attendance, 50+ miles: Enter the number of people who travel greater than 50 miles predicted to attend this activity and select the
method used to determine the attendance.
Predicted: 2,000—
Method: direct count__—__, indirect count_ , representative survey , informal survey____, structured
estimate_X __, other _ _ __ , N/A . Please explain:
9. Attendance, Out of State, Out of Country: Enter the number of people from outside the state and country predicted to attend
this activity and select the method used to determine the attendance.
Predicted: 1,200
Method: direct count______, indirect count representative survey____, informal survey____, structured
estimate X___, other , N/A Please explain:
10. Attendance, Paid for Overnight Lodging: Enter the estimated number predicted to attend this activity and pay for overnight
lodging and select the method used to determine the attendance.
Predicted: 300
Method: direct count_____, indirect count_ , representative survey , informal survey_____, structured
estimate_X� other N/A Please explain:
11. Attendance, Did not pay for overnight lodging: Enter the number predicted to attend this activity without paying for overnight
lodging and select the method used to determine the attendance.
Predicted: 5700
Method: direct count______, indirect count , representative survey_____, informal survey_____, structured
estimate , other____, N/A . Please explain:
12. Paid Lodging Nights: Total estimated number of paid lodging nights. One lodging night = one or more persons occupying one room
for one night.
Predicted: 150
Method: direct count____, indirect counr representative survey informal survey______, structured
estimate x other N/A Please explain:
Additional Notes: Please provide any additional information regarding the impact of the festival, events, or tourism -related facility
using lodging tax funds:
See attached summary of applications. The ongoing impact of COVID 19 is unknown.
Individual Final Reports will be provided for State records.
Submitted by: Prances Chapin
Date: 7/ 16/20
E-mail: frances.cha in _edmondswa.gov
Phone #: 425-771-0228
Edmonds Arts Commission Write on the Sound advertising $8,500
Lodging Tax Expenditure Application Form
City of Edmonds Lodging Tax Advisory Committee (LTAC)
Estimated Event or Tourism Activity 2021
NOTE: It is very important that you fill this application out as completely as possible to ensure you are eligible to receive Tourism
Promotion Funds supported through Lodging Tax now and in the future! The City of Edmonds is required to provide the
information below from your Final Report to the State. Please plan now how you will collect this information. Questions? Call 425-
775-7724
I . Organization:_ Edmonds Arts Commission
2. Activity/Event Name: Write on the Sound advertising — national print ads, brochure 1posters, digitallonline
3. Activity Type(check one): Event/Festival X Marketing_ or Facility(acquisition, upkeep, renovation)
4. Start Date: Oct I - 3, 2021 End Date: Oct 1- 3. 2021
S. Total Lodging Tax Funds Requested: $ 8,500
6. Total Activity/Event Estimated Cost: $ 30 000
Estimated Attendance Information
7. Overall Attendance: Enter the total number of people predicted to attend this activity and select the method used to determine the
attendance.
Predicted: 300
Method: direct count X___, indirect count representative survey informal survey______., structured
estimate , other_ , N/A Please explain:
8. Attendance, 50+ miles: Enter the number of people who travel greater than 50 miles predicted to attend this activity and select the
method used to determine the attendance.
Predicted: 100
Method: direct count—_X , indirect count_ representative survey_____, informal survey_____, structured
estimate____, other , N/A Please explain:
9. Attendance, Out of State, Out of Country: Enter the number of people from outside the state and country predicted to attend
this activity and select the method used to determine the attendance.
Predicted: 20
Method: direct count X--, indirect count_ representative survey informal survey____, structured
estimate other , N/A Please explain:
10. Attendance, Paid for Overnight Lodging: Enter the estimated number predicted to attend this activity and pay for overnight
lodging and select the method used to determine the attendance.
Predicted: 40
Method: direct count X___, indirect count representative survey_____, informal survey_____, structured
estimate , other N/A Please explain:
11. Attendance, Did not pay for overnight lodging: Enter the number predicted to attend this activity without paying for overnight
lodging and select the method used to determine the attendance.
Predicted: 260
Method: direct count X , indirect count , representative survey____, informal survey____-, structured
estimate_____, other , N/A . Please explain:
12. Paid Lodging Nights: Total estimated number of paid lodging nights. One lodging night = one or more persons occupying one room
for one night.
Predicted: 70
Method: direct count X indirect count_ representative survey____, informal survey______, structured
estimate , other _ _ , N/A Please explain:
Additional Notes: Please provide any additional information regarding the impact of the festival, events, or tourism -related facility
using lodging tax funds:
Submitted by: Frances Chapin
Date: 7/ 16/20
E-mail: frances.chapin(dedmondswa.gov
Phone #: 425-771-0228